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FROM THE BLOG

Craft Fair Display Tips & Ideas (to sell more)

These craft fair display tips are based on some of the most common mistakes vendors make.   No matter how much time you have before your next craft show, there are small changes you can make that will have a big impact.   If you’re getting ready for your...

3 Ways to Fix a Failing Craft Business

Sadly, the majority of small businesses fail.   After 5 years, about half of small businesses have survived, and only a third are left standing after 10 years (source). (I'm sure many don't necessarily "fail" but no longer fit the needs/interests of the owner)....

How to Determine if your Target Market is Big Enough

I recently wrote an article about the worst-selling Etsy shops, which discusses the downside of creating a product that is too original, which is, there won’t be a big enough target market for your products.   So I want to shed a little light on how to know if...