Made Urban Blog

How to Set Up a Sales Funnel for your Handmade Business
November 7, 2017
In the past couple weeks there have been two products appear in my Facebook feed that have piqued my interest. One, I instantly purchased after visiting their website and the other, I didn’t even get close to putting in my shopping cart. One had a good sales funnel and the other had bad sales funnel.   Both products caught my attention and initially had me thinking I would buy, so a good start to two different sales funnels. But it all went downhill from there with the one company while the other one actually went uphill and encouraged me to buy more.     One product was a niche product: a water bottle that tracks how much water you drink and the other was a nice sweater.   The sweater was exac..
100+ Crafts to Make & Sell from Home
October 24, 2017
Making and selling crafts isn’t as simple as looking up an idea, learning how to make it and setting it up on a website or at a craft show to sell. You must find a unique angle for your crafts if you want to stand out and sell more. There isn’t a craft that doesn’t have competition but finding a niche for your product will help you lessen the competition.     When’s the last time you pulled your wallet out, without hesitation and were immediately ready to buy? It doesn’t need to be a product related to your craft, just something that made you say “I have to have it!”   For me, it was just last week.   I was wasting time on Facebook and a sponsored post showed up in my feed. Becaus..
Where to Sell & Market your Handmade Products
October 17, 2017
I had an incredibly gut wrenching moment when I woke up one morning to discover one of the social media accounts Made Urban uses for marketing had been suspended and my page with over 25,000 followers, which drove a big chunk of our traffic, could no longer be found.   Many Etsy sellers have dealt with the same type of issues over the past few years as the rules and algorithms change. You’ll find many forums with Etsy sellers sharing how their shop traffic and sales are drastically down. Many stating sales dropped by 80% after an Etsy update and are wondering what to do now.   Several website owners complained about a big drop in traffic when Google implemented a change to their Penguin algorithm. While some have be..
1 Simple Sales Technique to Sell More Handmade
October 5, 2017
It was 8am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet and actually had a conversation on our way to Starbucks that a breakfast sandwich would be great that we’d just make eggs and hashbrowns once we got to our cabin.   But first…we needed coffee.   2 caffeinated drinks were what we agreed on as we pulled up to the drive through but then the lady on the other side of the speaker threw us a curve ball.....       "Would you like a chocolate chip cookie with your order?"   "Sure!" My husband answered.   I didn’t really think anything of it until we were waiting to pull up to the window and I th..
How to Make Less but Sell More at your Next Craft Show
September 25, 2017
I shut my handmade business down several years ago and one of the big reasons for doing so was that I was run down. I was exhausted from sewing handbag after handbag, trying to sell more and more, at craft show after craft show.   I think I was starting to feel a little unappreciated in my own business. Sounds strange, but it happens! With no boss to give you a pat on the back, encourage you to take a vacation for all your hard work or authorize a pay increase, it’s easy to lose motivation.   Sure, you can do all of those on your own, since you are your own boss, but it doesn’t give you quite the same satisfaction.   I love running my own business and I did really enjoy running my handmade business. But..
How to Prepare for a Busy Holiday Craft Show Season
September 12, 2017
Holiday craft show season is going to be in full swing sooner than you know it, so now is the time to prepare. If you’ve participated in events before, you know the amount of work that goes into them. They require you to start thinking about, planning and preparing months in advance.   I can’t tell you how many years I spent enjoying September, slowly picking away at my craft show to-do list and spending the better part of October, November and December in a stressed out, frantic state.   The holidays are one of my favorite times and year after year I would spend every waking hour I wasn’t at my full-time job (or eating), in my craft room…wishing I had planned better. I was jealous of all the craft show shopp..
5 Photography Basics you Must Know to Take Gorgeous Bag Photos
August 10, 2017
This week we have a guest post from the handmade bag expert, Javeriya Sid from Sew Some Stuff and Road to Online Bagpreneur. She has amazing advice on her websites and is sharing some awesome tips for photographing your handmade bags today. But the tips also apply to any type of product photography so be sure to have a read through!   Would you ever make your cakes without good flour? No right? It will ruin the taste of the ENTIRE cake. Then why put your bags out there WITHOUT good photos which are the most important ingredient of a good online store?   No matter how good your cake recipe is, if by the end of the day, the cake tastes bad because of bad flour, no one will eat it. Same goes for photography. No matter ho..
How to Sell Handmade on Facebook (without selling)
July 13, 2017
This week's article is written by Jackie Muscat, who is a Facebook coach and kid's mural artist. I'm so excited for her to share her expertise on a subject we could all use a little help in ;) Learn more about Jackie and her free Facebook group at the end of this article. Let's get to it!      Facebook announced just this week that there are now 2 billion people on this huge social media platform.   And on average, each of those 2 billion people are logging in 12 times a day and on average 10 minutes a time.   Wowzers. I don’t know about you but that’s a lot of screen time for Facebook! But as a Facebook coach for makers and artists, I know that it’s a struggle to get your posts ..
Product Descriptions that Sell: Template & Sample
July 7, 2017
This article is the third and final article in a series covering how to write powerful product descriptions that sell.   So far we’ve covered: the two reasons people buy the 3 questions you must answer before you start describing   If you haven’t already read those, click on the links above to read them first. They’re an important part of filling in the blanks of this template.     CREATING DESCRIPTIONS Now you can apply the information you uncovered in the first 2 articles of this series to fill in the sections and blanks of this product description template.   To recap, you should now be able to define: Pain/Pleasure – do your products help your customers avoid ..
Product Descriptions that Sell: 3 Answers you Must Know
June 30, 2017
Welcome to part 2 of the Product Descriptions that Sell series!   In the first part I explained the 2 main reasons people buy. If your products and their descriptions don’t appeal to at least one of those two reasons, you’re going to have a hard time making sales.   Head over and read that article first if you haven’t already.   In the second part of this series, I want to explain 3 questions you must answer before you start writing product descriptions.         PRODUCT DESCRIPTIONS QUESTION #1 – WHO ARE YOU TALKING TO? I know you’ve heard it before; define your ideal customer and talk to them and only them.   But you’ve heard it over and over becau..
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