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Most Craft Show Displays Fail in this Area

When you get accepted to a craft show, what’s the first thing you start thinking about?   Usually, what you’re going to make for the event and how much of it you need.   Many vendors figure:   If I make a great product, people will like it and buy. I...

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How to Start a Successful Handmade Jewelry Business

I come across a lot of handmade businesses and love to challenge my ideas and theories to see if they match up with how handmade businesses, aside from mine, have found success.   It’s funny because there really are just a few basic business practices that must...

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Can you Make a Living Selling at Craft Shows?

I’ve met many people through the craft show circuit who sell at craft shows full-time. I remember chatting with a jewelry vendor who spent her entire year travelling to different shows. I had a table beside her at a 3-day event so I got to ask lots of questions...like...

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365+ Newsletter Ideas (for your handmade business)

If you've started a newsletter for your handmade business but aren't sure what to send each week or month, have I got a download for you!   Before you jump in, I want to explain the purpose of it first.   You've probably landed here because you know you...

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What to Send to your Email List

If you have a newsletter set up for your handmade business, congratulations! You’re using the most effective form of marketing and are ahead of most of your competitors. But let’s make sure you’re putting that list to use and sending content that will help boost...

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How To Start a Newsletter for your Handmade Business

Your small handmade business NEEDS email marketing in its life. It's 4x more effective than social media is and it's a guaranteed way to stay in touch with your followers. Facebook, Instagram or Twitter can change their algorithm at any time to limit how many people...

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Craft Trends for 2019

Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products.   Don’t confuse your existing Etsy customers or craft show shoppers by offering a...

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5 Ways You’re Using Craft Shows Wrong

Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production.   I’d stay up late the last couple...

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The Easiest Way to Increase Craft Show Sales by 27%

When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had:   No clear customer I was targeting.   No clear style I was...

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Sales-Driving Tasks for your Handmade Business

Sometimes business feels a little overwhelming right? The times you so desperately want more sales seems to be the same time you feel stumped on how to get them.   This is a worksheet I use that helps me get back to basics.   Business is not complicated....

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3 Tips to Avoid Awkward Shopper Silence at a Craft Show

The very first craft show I sold at was in a small community league hall with less than 20 vendors. Craft fairs were fairly new and indie at that time. Although people showed up, it wasn’t exactly a buzzing scene. So it made my lack of conversation/selling skills even...

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The Best Kept Craft Fair Secret for More Sales

I have a confession…   I love reading YELP and GOOGLE reviews. Especially the bad ones. I’m not really sure why. I’ll spend several minutes scrolling through strangers’ opinions of a business, even if I never plan on being a customer of theirs. At the risk of...

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How to Attract Wholesale Orders at Craft Shows

Most of my local wholesale (and consignment) accounts stemmed from craft shows. Local store owners were shopping events I was selling at and asked about carrying my products.   I’ve also obtained wholesale accounts by cold calling stores, setting up meetings and...

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5 Ways to Market Handmade Holiday Products

If you’ve created holiday themed products, you have limited time to sell them. Which means you must work hard to market them. As you probably know, they aren’t just going to sell themselves.   (If you haven't created products for the holidays, here are 3 quick...

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3 Steps to Boost Sales for the Holidays

November and December are two of the busiest shopping months of the year, thanks to all the gift-giving opportunities. Many businesses earn the majority of their revenue in the last quarter of the year. Are you ready to make the most of holiday sales?   By the...

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How to Implement the Bathing Suit Sales Technique

If you haven’t noticed by now, I love translating my riveting life experiences (buying an outhouse and eating blizzards for dessert) into business lessons.   This article is yet another lesson taken from the exciting pages of my life, this time when I was bathing...

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