Made Urban Blog

Product Descriptions that Sell: The 2 Reasons People Buy
June 26, 2017
Welcome to the Product Descriptions that Sell series!   Why a series?   Well, product descriptions tend to be overlooked by many makers.   They have a ton of handmade products to list so they quickly upload photos, write down the essential information in the product description box and post.   Here’s the problem with that…..   Product descriptions: Become boring – when they’re rushed, they’re a little basic. We all have short attention spans these days, especially online. Your description needs to grab the shoppers attention and keep it. Repeat what the shopper likely already knows - “Green laptop bag. Handmade.” Is something the shopper likely already know sin..
How to Sell More Handmade Products (Online or at Craft Shows)
June 11, 2017
Who doesn't want to sell more handmade products? Of course that's what every handmade business owner is after. But there's a common misconception when it comes to sales.   I can’t tell you how many times I’ve heard from business owners when wondering why they don't sell more handmade products:   People love my work, but they’re not buying!   I’ve said the words myself.   The problem is; you can’t go by what people say, you have to go by what people buy.   It’s easy for someone to say “that’s really nice”. We all do it and probably say or think it a hundred times when we’re shopping at a craft show or the mall. But when it comes time to literally put our money where..
5 Steps to Plan your Week and Organize your Handmade Business
May 29, 2017
I’ve been a business owner for over a decade now and know the most frustrating days are usually when you feel like you’re going in circles and getting nowhere. You don't have a plan.   You second-guess what you should be working on, get distracted and jump from one thing to another without much direction.   In order to be successful in business you must plan.   Plan your year, plan your months and plan all the days in your weeks.   Going into a workday without a plan is like walking down a busy street, trying to find your destination with your head down.   You’re going to bump into people, miss your turns and probably arrive late, if at all. You’re constantly reacting to situa..
Marketing Mistakes most Handmade Businesses Make
May 17, 2017
Marketing is essential to small business success but many business owners make these common mistakes. It’s easy to push marketing to the side, figuring the important aspects are to make product and sell it.   But the number one question I see on message boards is; why aren’t my sales higher? That’s where marketing comes in my friend.   Of course, marketing won’t do much good if you’re starting with the wrong product (download the free chapter from my ebook MAKING PRODUCTS THAT PROFIT for tips on tweaking your product to make it stellar). But in most cases, small business owners are lacking sales because they’re slacking in the marketing department.   Running your business without marketing would..
Why I Quit Craft Shows & What I'd do Differently
May 11, 2017
It’s been several years since I shut down my handmade business and stopped selling at craft shows. I still kind of kick myself for not pushing through, as looking back; I know I really found my groove in my last couple years.   A lot of people feel like throwing in the towel when it comes to craft shows. If you don’t find the right ones, with the right organizers, bring the right product and create an amazing display, they can be anything but profitable.   Although a handmade business can be successful selling only online and through retailers, craft shows are an amazing tool to test your products, get to know your customers, conduct market research, grow your business locally and if done properly, leave you with ..
3 Common Mistakes when Selling Handmade Online
March 30, 2017
When it comes to selling handmade online, It doesn’t matter which marketplace you sign up for, which platform you use to build your website or which social media site you post to, you cannot rely on traffic just rolling in.   I really do wish it worked that way though, for your sake and mine.   I help run one big website and it's a constant cycle of of trying something new, marketing it, watching stats and tweaking.   It takes a lot of work y’all. There isn't an option that allows you to create, throw a quick pic up and fuhgeddaboutit.   I just want to put this out there when it comes to running a handmade business in general. With a few exceptions, success does not happen overnight. There c..
What to Sell at Craft Shows to Make Money
March 24, 2017
Whether you're just starting a business and aren't sure what you're going to make or you're already running a business and are looking for ideas on what else to sell at craft shows to make money, this article will help.   No matter what you make, you can offer variety and increase sales without having to learn a new craft or break into a new industry.    If you want to know how to have a best selling product at craft shows, check out this article.   If you want ideas on what you can create and bring to craft shows to make more money, this article has got you covered. Keep reading below...       STEP 1: WHAT’S YOUR CRAFT?   I’m assuming you're already making an..
How to Prepare for a Craft Show & Preparation Checklist
March 15, 2017
This article is to help you get ready and prepare for a craft show you’ve been accepted to. It includes a craft show preperation checklist to download and print off.   If you haven’t been accepted to a craft show yet and are looking for ones to apply to or want to increase your chances of being accepted, check out these articles. Improve your chances of getting accepted 5 mistakes that will get your application tossed (not literally...just gently pushed aside maybe;) Do's & don'ts craft show organizers with every vendor knew 10 red flags to watch for when applying to a craft show 5 reasons you didn't get accepted to a craft show   And if you've been accepted and are stressing about getting pr..
What Sells Best at a Craft Show? Find out
March 1, 2017
If you’ve sold at a craft show before, you’ve probably noticed those “IT” booths.   They got it goin’ on. They scream, “cool” without having to say a word and have a steady stream of shoppers in their space all day. The handmade products they sell have their own vibe, their display is on-point and the vendor looks relaxed and confident.   You’ve likely also noticed that it’s not one category of product that’s consistently the most popular.   So if you were looking for the most popular product to sell at a craft show, as in jewelry, mittens or art, you won’t find an answer here.   I don’t think you’ll find an answer anywhere. And that’s because…   What se..
How to Know if your Handmade Product will Sell
February 2, 2017
You design your handmade products, build up tons of stock, set up at a craft show and wonder if your products will sell.   The hard part is; you'll never know 100% what people will and won’t buy until you put it out there.   But….you can increase your chances of creating a handmade product that sells and save costs along the way by doing research and working off facts, not guesses.     Let’s assume you’re in the dream up stage of your new product. You have an idea, have figured out several details but haven’t actually begun making any.   You’re in the safe zone right now; not a lot of money has been put into this new product idea and you have very little risk at this point...
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