15 Ways to Lower Website Shopping Cart Abandonment Rate
60% – 80% of online shoppers abandon their shopping carts (source). That means a whole lot of people thought about buying something but didn’t have a strong enough feeling that the product was right for them or that they really needed it. Abandonment may also be the result of pricing or website issues but there’s…
Tips to Help Introverts Sell More without Speaking
This article was written for introverts who aren’t keen on spending the whole day speaking and selling. But whether you love to talk or not, doesn’t everyone want a little help when it comes to selling? You can either do it all yourself and explain your products and vision to each customer or you can…
How to Lower your Website’s Bounce Rate
I put a LOT of time into my articles. Probably too much to be honest. I write and write then edit and edit. I read each article several times to be sure I’m using the correct there/their/they’re to avoid the grammar police. Whether you’re writing text for an article, a sales page or a page…
15 Online Mistakes Costing you Sales
This is a mistake I see so many handmade sellers make. I spend well over 40 hours a week digesting everything creative/handmade/small business related so I’ve seen a healthy amount of handmade business being a shining example of the “DO” in this area and of the “DON’T”. That area is… Not putting enough effort…
How to Use Product Collections to Boost Sales
Imagine you’re heading to a craft fair and are looking for a knitted scarf to go with your new cream winter jacket. You spot two vendors selling knitted goods. One has scarves in a variety of colors, folded in rows on the table. You think you see a couple of colors you might like but…
Why Subscribers aren’t Opening your Newsletter
I’ve subscribed to A LOT of newsletters over the past several years. Some I sign up for because I love their content and don’t want to miss anything and some I sign up for because they’re offering a free download or worksheet but you need to join their newsletter to receive it. I’m sure I’m…
How to Attract More Shoppers to your Outdoor Market Booth
These are super easy ideas and can work regardless of what type of products you’re selling at an outdoor market. Aaaand, it will only cost you a couple of pennies per customer. What you’ll gain are shoppers who are more enticed to come into your market booth and shop, stick around a little longer and…
How to Display & Sell Customized Products at a Craft Show
Customized or personalized products are one of the benefits of selling handmade. It doesn’t work for everyone but selling products that shoppers can put their own touch on is something that’s hard to come by with big companies. If you sell customized products that take longer than a few seconds to customize, you may…
Not Hitting your Money Goals? This is Probably Why
I cover this in more detail in the goal-setting chapter of MAKE MORE MONEY AT CRAFT FAIRS but it’s too helpful of a concept to not share with everyone. Do you ever notice that when you want something so incredibly bad, it seems like it’s never going to happen? While on the other hand, when…
10 Tips to Boost Handmade Sales in the Slow Summer Months
Regardless of what type of product you sell, every handmade business goes through a period of slow sales. These tips are here to help, whenever that time strikes. You’re not alone if you feel your sales drop as the days get warmer and longer. Consumers are outside enjoying the nice weather and going…
Top Product Photography Tips for Handmade Crafts
You’ve heard it before; product photography is important to your handmade craft business. But are you aware of how important? You quickly snap a photo with your camera phone and some decent lighting because it’s more important to get your handmade product posted with an average photo than to not post it at all. Those “quick pics”…
10 Tips to Prevent Theft at a Craft Show
I bet you would never think theft would happen to a small handmade business….but it does. You obviously want to assume the majority of your shoppers are stopping by because they’re interested in supporting you, and we never want to deter them from shopping. But as a small business, you also have to protect…
How to Sell Handmade to Anyone at a Craft Show
Although sales are not naturally my strong point, I picked up a few tips while working in retail. I’m not one for pushy sales tactics but you also don’t want to hear crickets when people are at your booth. Part of the beauty when you sell handmade products is the experience the shopper gets with the creator….
How to Run a More Profitable Handmade Business
If you’ve started a handmade business, the idea is obviously to be profitable so you want to be sure you’re considering your overhead costs and know how you’re going to cover them. Here’s a little more info on what is considered an overhead expense, the different types and how to cover them in your…
10 Tips to Quickly Prepare for a Craft Show
Craft show season is a busy time for handmade businesses and there’s a lot to do to prepare and usually very little time. Being more right-brained, I was never the best at time management and logical planning. I kind of just went with the flow and panicked the week before a show, pulling all-nighters to…
How to Make your Handmade Business Stand Out from Competitors
We’re taught from a very young age to follow rules and fall in line so it’s no wonder we’re a little timid when it comes to questioning the rules, stepping outside the box and wanting to stand out. My favorite story that teaches us the importance of thinking for ourselves is about a mother and a ham. Yes. A…
Common Craft Show Mistakes & Simple Solutions to Sell More
Craft show mistakes can be costly. They not only harm your sales the day of the event, but they can also harm your brand and get in the way of future sales. I was the poster child for a craft show don’t when I started out. But having spent over a decade selling and…
How to get Rejected from Future Craft Fairs
Organizers put a ton of work into planning and executing a craft fair and they’re relying on their vendors to help make it great. You’ve helped spread the word, created tons of amazing stock, showed up on time and were a peach to deal with. But one mistake at the end of the craft fair can put you…
5 Things Craft Show Shoppers Shouldn’t See
Although craft shows typically have more of a casual setting, you still want to keep a professional vibe and represent your brand properly. Doing so will reflect positively on your sales. With over a decade of crafty events under my belt, I’ve made all the mistakes and seen a boost in sales when I corrected…
How to Promote a Craft Show Last Minute
If you participate in enough craft shows, you’ll most likely come across a slow craft show that desperately needs to attract shoppers. It doesn’t matter how well the event organizer or you, the vendor, prepare, some things are out of everyone’s control. (But here are the types of craft shows to avoid). Although it’s…