I love this quote as a reminder that it's the simple things like making sales calls, day in and day out, which are going to lead to success. As entrepreneurs, we're constantly thinking of ways to improve things...which is great! However one downside to that way of thinking is that we may not give what's at hand, enough time to develop before moving onto the next. We can get lost in the excitement of building and improving a business that we neglect the very reason we started it. Here are some tips to refocus and get back to basics.
DEFINE YOUR ULTIMATE GOAL
It's easy to loose sight of why you ultimately started this business and what your goals are, especially in the development stage. You get excited thinking about all the possibilities and what you can do, you forget about the core of your business. Take a moment to think about why you started it in the first place and define a goal around that.
Let's say your ultimate goal is to share your art with the masses. You want as many people as possible to see the pieces you love to create. Make a list of all the ways you can do this, writing everything down, no matter how outlandish it may seem to you.
CHOOSE 3 TO WORK ON
Go over the list you just made and pick your top 3 ideas that you can take action on right now. These 3 might not be the tasks you want to work on, how many people actually want to make cold calls? But try and choose 3 that you believe will be the most effective, no matter how much they scare you.
Decide to dedicate yourself to these 3 tasks, day in and day out for the next month. It's easy to call a few galleries, hear them say no to showcasing your art and then think; this isn't working, what else can I do? But give yourself the necessary time to work on these small steps and decide if they're really effective or if perhaps you've just had a bad week.
Keep track of what you've done each week so that you have something concrete to look at and make decisions based on the results. At the end of the month, or however much time you feel you should give a task, take a look at your results. Then you can make the decision of whether it's time to try a different approach or if the one you've got going is working just fine.
Don't get wrapped up in one person's "no" or negative attitude to your business, you're gonna get those! Don't think that you have to reinvent the wheel to cater to them. Everyone is going to be different and not everyone is going to be a customer. Decide what works for you and your business and work hard at it each day.