Everyone and their mama has a cellphone and majority of those phones have a camera on them. Why not encourage craft fair shoppers to take that phone out and use the camera to market your business? Here are 3 clever ways:
It’s much easier to sell to existing customers than it is to acquire new ones so this first one is to get your customers to market your business to themselves. A subtle reminder of your business will keep it top of their mind when they’re ready to purchase again. And a good way to subtly remind your customers of your business is to get your info onto their phone.
We talked about getting your business information onto people’s phones in this article. Check it out for the full details but the gist of it is to set up an enlarged business card on your craft fair table and encourage people to take a picture of it instead of grabbing one of your cards. Over 80% of people toss business cards shortly after receiving them and I’m sure the other percent misplace them or place them somewhere for safekeeping and forget about it. If you can get your info onto people’s phones, they’ll always have it at their fingertips and be constantly reminded of your business every time they’re looking through their camera roll.
Add some text to your enlarged business cards that reminds your existing customers the benefit of your business or products. As mentioned in the example in this article, you’re not selling “Handmade Hats”. You’re selling hats based on celebrity trends. So your “benefit text” may read “Get the looks worn by your favorite celebrities”. This will remind them, “I did love that slouchy hat Selena Gomez wore. I can have it made!”
The key to these next two is to create a really awesome prize people will be stoked to win. You can offer a discount on their (next) purchase if you want everyone to be a winner or each person who participates can be entered into a draw. If the juice isn’t worth the squeeze, they won’t bother putting in the effort of snapping a picture and posting it to social media.
What better way to get your business name out there, your products into people’s feeds and encourage more shoppers to head down to the show than to get the people who are there, to spread the word.
Get shoppers who stop by your booth to enter a contest by taking a picture. Turn your social media notifications on so your phone buzzes when someone tags you and get visitors to share a post or photo to their social media page.
Booth space may not permit all of these ideas but hopefully they get the wheels turning:
Once someone purchases one of your products, encourage them to share a picture of it in action.
Once they snap that photo, get them to share it on one of their social media platforms and tag your business to enter the contest.
This way, people who see the photo of your product in action and want one for themselves can follow the link to your business’ page and you can keep track of people who have participated so you can reward them with a prize.
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