Determine how much stock to bring to a craft show using the calculations and formulas in this info-graphic.
It’s an important question to ask yourself. Too much stock can leave you with leftovers that may be hard to sell once the season’s over, not to mention; added work of dragging them to and from the sale. Too little stock = lost sales. At the end of the day, it’s better to have too much stock than not enough to be sure you’re making all the sales you can. As long as your products aren’t too seasonal, you can always sell them after the show through your online platforms or at your next event!
If you would like more details on how to use these formulas and a few more important elements to consider when it comes to how much stock you make for a craft fair, please download my e-book: MAKE MORE MONEY AT CRAFT FAIRS.
CHAPTER 4: SAVING TIME & REDUCING COSTS will walk you through every aspect of prepping handmade products for a craft fair, even more formulas to follow, ways to speed up your production and tricks for making more sales with less stock. Check out what’s in the full e-book HERE!
There really is no foolproof formula for determining the amount of products you need to bring; weather, lookie-loos and marketing can throw off attendance and sales so there will always be an element of guesstimating. The formulas above will give you a few different ways to crunch the numbers so you can make an educated decision based on the amount of stock you can actually produce, your goals, allotted space and the expected traffic. You may find your own formula as you participate in shows so at the end of the day, do what you think is best for your business.
Hey, I’m Erin 🙂 I write about small business and craft show techniques I’ve learned from being a small business owner for almost 2 decades, selling at dozens of craft shows, and earning a diploma in Visual Communication Design. I hope you find my advice helpful!