Working in retail for several years, I learned a valuable
lesson about creating “stories”. Each season there would be a master catalog
that would be sent to each store, showing the different collections that would
be arriving and the pieces within them. This book was for employees eyes only
but they would also send out smaller lookbook that would sit at the counters
for customers to see the key pieces of the season.
If your handmade business is growing and you’re continually
adding new pieces, planning out different stories is a great way to show customers how your items work together to convey a certain look or vibe. Here are some steps you can take to create your collections.
Get inspired – do some exploring with nature, movies, eras, music and
fashion to see what stands out to you. Don’t just look for items that are in
the same category as your pieces, think outside the box. If you’re creating a
new jewellery line, see what’s trendy in home décor or make-up.
Gather ideas – Pinterest is the ultimate place to get inspired and
an easy way to start a board to gather all things that you love for the
season. But there’s also the tactile element that can’t be beat. Regardless of
how many computer programs there are for organizing, I still love a good ‘ol
list using pen and paper. Take photos if you like, gather scraps and cut images
out of magazines and pin them to a bulletin board.
Start Sorting – Try not to think about what you gather at first, go
for anything that catches your attention. Then you can begin to sort your ideas
out and see what works together as a theme. You might think of some unlikely
pairings and start to see a vision of how you can work those elements into your
Define your collections – once you start to see colors and textures
come together as a story, define the feel you want to convey. Putting a clear
definition on what the collection will embody will help you decide what works and what doesn’t when choosing materials and working on designs.
Name your collections – you may find it easier to have names for your
collections to help organize and explain them. You can get creative with them
and name your collections after movies, actors or songs that inspired you.
Begin creating – now the fun part begins. Go shopping for the
materials you envision for your collection and bring a snapshot of your vision
board to reference while browsing. This is another place to think
outside the box. If you’re making jewellery, don’t confine yourself to the
jewellery making section of the craft store. See if there are fabrics, flowers
or other elements that may work.
Showcase your collections – when showing off your collection at a
craft show, to a retailer, on your website or social media pages, group your
stories together so customers can see your vision. Include a short description
that you can display through text or in conversation to explain where your
inspiration came from or what the collection is all about.
Follow Made Urban on Pinterest to
view their inspiration boards
Image courtesySicha Pongjivanich/FreeDigitalPhotos.net
Finally understand why your hard work isn't resulting in more sales
Join over 15,000 others and sign up for our
FREE Seller Newsletter