11 STEPS TO YOUR
MOST SUCCESSFUL CRAFT FAIR 

 

You’ve made your stock, loaded it into the venue and arranged it on your table. Exhausted, excited, nervous and a lil bit sweaty, you’re set up and ready to sell out! But instead of selling out you barely sell enough to cover your table fees. What went wrong? Bad products? Boring display? Poor sales techniques? 

STOP GUESSING!

You don’t have the time or money to guess until you get it right. You’re running a small business; time and money are at a premium. You need to look at each pillar that contributes to craft fair success and analyze where you’re going wrong.

 

MAKE MORE MONEY AT CRAFT FAIRS can help!

 

 

You’ve clicked on article after article, looking for answers as to why your sales aren’t higher. And you’ve likely read post after post, telling you what you already know, just in different wording. You can stop searching for content to consume and trust that you’re getting a valuable, start-to-finish, everything-in-one-place, step-by-step guide you can read once and get back to creating.

 

You’ll have many light-bulb moments as you work through MAKE MORE MONEY AT CRAFT FAIRS and gain knowledge you can put into action and get results. $12.99 is a small investment you’re sure to earn back after applying just a fraction of the advice in my e-book.

 
If you still need convincing, scroll down and download the free chapter: MAKING PRODUCTS THAT PROFIT for a sample of the valuable advice I’m offering.

 

$
12.99

I received my book last week, and can’t stop reading it!! It is by far the absolute best information out there for Crafters! This book needs to be in the hands of everyone who crafts and sells. This is our holy grail!! Thank you so much!!

You’re in the right place if you’ve ever:
Used the excuse that a craft fair “just isn’t for me” because you were too nervous to apply or felt like an outsider.
Stayed up til 2 AM the night before an event and spent the next day wishing your table was a bed.
Stood at a busy craft fair and watched shoppers stroll past your table.
Thought a product would sell like hotcakes but instead it flopped like flapjacks.
Struggled to put together a display that was interesting, functional and effective at generating more sales.
Told yourself you don’t want to “annoy people” or “come off slimy” as an excuse to avoid using sales techniques.
Wondered, “what does he have that I don’t have?” Okay, that one’s a Dirty Dancing quote but sometimes we do wonder why another vendor’s booth is busier than ours.
If you’ve ever felt any or all of these ways, I feel ya!
And it’s the reason I wrote this book.

I was a ball of stress at the start of every craft fair; worried I wouldn’t sell a thing. Once that first sale came, I was relieved. And when enough sales came to cover my table fees, I was relaxed, which was the real key to selling more. I worked my way from cluelessly offering a hodgepodge of items to knowing where my profits were and selling targeted products that stood out.

 
My background in Visual Communications Design taught me the elements to make a great display that sells and my entrepreneurial side pushed me to test out-of-the-box ideas until I found the secret recipe to craft fair success.

 
After sharing tidbits of advice through articles on our news page and watching over a quarter of a million people flock to read them, I’ve finally decided to write an extensive guide. Everything I’ve learned from countless craft fairs is in this one handy E-BOOK.

 

Read your book and LOVED it and referred it to some of my crafty friends.

The Willow Crossing
NOW IMAGINE SIGNING UP TO A CRAFT FAIR AND:
Knowing all the steps to take and when to take them so you can plan ahead and feel like a pro…..even if you’ve never been to one.
Having the formula for finding the right craft fairs for you and your brand.
Not having to guess which products to make or how many.
Building a display that grabs attention from across the room and increases sales.
Getting something out of every craft fair, regardless of traffic.
Feeling comfortable promoting your work and selling to shoppers.
Having other vendors watch you and wonder, “what do they have that I don’t have?” 😉
WHETHER YOU’RE A CRAFT FAIR PRO OR HAVE JUST SIGNED UP FOR YOUR FIRST EVENT, YOU’LL FIND VALUE IN THIS EBOOK
EBOOK & WORKBOOK

 
The best bang for your buck, this download includes both:
 

  • Make More Money at Craft Fairs EBOOK
  • Make More Money at Craft Fairs WORKBOOK

(Find out what’s inside, below)

 

$
12.99

 

JUST THE EBOOK

 
This download includes:
 

  • Make More Money at Craft Fairs EBOOK

(Find out what’s inside, below)

 

$
9.99

 

JUST THE WORKBOOK

 
This download includes:
 

  • Make More Money at Craft Fairs WORKBOOK

(Find out what’s inside, below)

 

$
4.99

 

I have come across so many tantalizing snippets of information about success at markets only to be disappointed and left wanting more practical information. Your book covers everything and more with real-life examples and experiences.

The level of detail, topics covered and the general overall positive tone of the book was very inspiring. Having found such a well thought out guide really helped me continue doing what I love (making and selling at markets) at a time when I was seriously considering if I should continue.

Cordially Yours, Coolum Australia

This book is great whether you’re just starting out, or if you’ve been around the craft fair circuit a few times. It’s pretty comprehensive and we all have areas that we could use a little more work on. When reading it, I had to stop at several times to make notes of some principles that could be applied to West Coast Leslie Designs, because no matter how much you’ve already done as a maker, there’s always room for improvement.

 

West Coast Leslie Designs

As market organizers, we found ourselves exclaiming “OMG YES!!!” (out loud) many times while reading this book, because Erin really hits it on the head when it comes to maker life. We joked that the alternate title of this book is “what market organizers wish everyone knew before applying!” We see so many of the pitfalls that the book covers from vendors who contact us, apply to our markets, or participate at our events. By applying the principles in this book, vendors are likely to be more successful at getting into the shows they want to (Chapter 3 – FINDING CRAFT FAIRS THAT FIT) and as a result can be more successful.

 

The SHIFT Handmade Market
DOWNLOAD A
FREE
CHAPTER

Sign up for our Newsletter to receive one FREE chapter and get a taste of what’s inside! It’s that easy!

Click the button below to gain access to
Chapter 5: MAKING PRODUCTS THAT PROFIT Find the iFrame URL

If you’re wondering if the information in my e-book is actually going to be useful, download the FREE SAMPLE CHAPTER to see for yourself!
 
It’s 48 pages packed with information and worksheets to make sure you’re producing products that are actually profitable (you’d be surprised how many people discover theirs’ aren’t).
 
You’ll also learn tips to increase sales when I uncover:

  • The one factor your products need to stand out in a crowd, stick in people’s brains and generate more sales
  • A pricing trick to help shoppers see more value in your products
  • The crucial step you shouldn’t be skipping when planning new products
  • How to get shoppers to perceive your products as being more valuable which allows for higher prices and leads to more sales
  • The important elements that help you see a return on your swag bag donations

Regardless of which stage your business is at or what you’re selling, the sample chapter is a MUST READ! I realized, with a few small changes to my products, I could be making my job a lot easier when it came to displaying, selling and making a profit.

 

Roam Vintage Home
NEVER HAVE A SLOW CRAFT FAIR AGAIN
Making more money at craft fairs isn’t just about what goes on once those doors open. It’s about taking steps before, during and after to ensure that regardless of the situation, you get what you need. It’s also about making the most of your time, working off of facts (not guessing) and increasing your profit margins. There will always be situations that are out of everyone’s control, which is why I not only have tips to help you draw crowds and make the most of sales when the house is packed, I also have strategies to keep you busy and making the most of your time when shoppers aren’t buying.
KNOW EXACTLY WHERE YOU’RE GOING & HOW TO GET THERE
It can be a struggle knowing what to do and when to do it. If you don’t have a plan you end up working hour-to-hour, jumping from one task to the next, distracted by the things you think you should do instead of focusing on what you need to do. Your day becomes overwhelming, unfulfilling and you have no clue whether you took two steps forward or three steps back. Selling at events is just one element to running a handmade business so it’s not like you can drop everything to get ready for a craft fair. You need the right information at your fingertips to seamlessly weave all the pieces into your workdays. MAKE MORE MONEY AT CRAFT FAIRS was written to help you plan your weeks and months…..not just your hours.

 

Erin, I love your book. I’ve got to go back and read it again, as my idea develops for getting more into the crafts.

Blue Fox Farm

I learned some good tips for displaying my art and interacting with customers. I’m so glad I bought it!

 
 
 

FINALLY FEEL COMFORTABLE SELLING

Are you an introvert? I am. And I struggled with selling at craft fairs in the beginning. Man was I awkward. I knew if I was uncomfortable, my shoppers would be too and that was no bueno for sales. I dove into researching ways to calm my nerves, strike up conversations and sell in a way that felt natural to me.

Craft fairs are unique shopping environments that require a balance of giving people space while promoting your products. Whether you’re an introvert or are looking to improve your sales skills, I’ll teach you both display and selling methods that make you and your shoppers feel comfortable.

WORKSHEETS THAT WORK!
I’m not in the business of taking your money and not caring if you get value out of your purchase; I want you to absorb and apply the information in this ebook. Which is why I created the WORKBOOK with editable worksheets. Each worksheet asks the questions that will get you to dig deep and change your business. These worksheets can be downloaded, filled in and saved to your computer, or printed off and filled in.

 

The book is well tailored to makers and written by someone who has been there and gets it! It may seem a little bit daunting upon first glance but there are so many worksheets and tools within the pages, it’s actually not scary at all!

 

Yes, a lot of free information is available online, however, the organization, cohesiveness, and worksheets in this book save you so much time that you’ll be asking yourself why you didn’t do this sooner!

The SHIFT Handmade Market

 

WHAT YOU’LL FIND INSIDE THE EBOOK
 
CHAPTER 1:
MAKING PRODUCTS THAT PROFIT
Checking your product’s profits
Standing out from the crowd
Appealing to more shoppers
Creating collections
Increasing perceived value
Getting a return on swag bags

CHAPTER 2:
UNDERSTANDING CRAFT FAIRS
Will craft fairs make me rich?
Why do I need to sell at craft fairs?
What other types of events can I sell at?
What are some insider craft fair secrets?
CHAPTER 3:
INCREASING YOUR ODDS OF SUCCESS
Setting goals that stick
Picturing success
Letting go and trusting
Putting it all together

CHAPTER 4:
FINDING CRAFT FAIRS THAT FIT
Planning out your events
Asking the right questions
Making sure you’re accepted

CHAPTER 5:
GETTING SET UP TO SELL
Covering your butt (licenses, permits, etc.)
Defining your policies
Accepting payments

CHAPTER 6:
SAVING TIME & REDUCING COSTS
Determining your sales numbers
Calculating the right amount of stock
Scheduling time for production
Creating stock…..fast!
Achieving more sales with less

CHAPTER 7:
CREATING A DISPLAY THAT SELLS
Creating a Branded Display
Building the perfect space
Attracting shoppers
Visual Merchandising
Preventing theft

CHAPTER 8:
INVITING YOUR FOLLOWERS
Enticing people to stop by
Announcing your events (10 methods)

CHAPTER 9:
PERFECTING YOUR SELLING SKILLS
Starting a conversation with anyone
Selling essentials for Introverts
Selling through sharing
Crafting the perfect sales pitch

CHAPTER 10:
SELLING MORE AT THE CRAFT FAIR
Walking through the selling process
Calming your nerves
Making the most of a slow show

CHAPTER 11:
ANALYZING FOR GROWTH


WHAT YOU’LL FIND INSIDE THE WORKBOOK

 
 

WORKSHEETS
Making Products that Profit Worksheets
Increasing your Odds of Success Worksheets
Finding Craft Fairs that Fit Worksheets
Getting Set Up to Sell Worksheets
Saving Time and Reducing Costs Worksheets
Creating a Display that Sells Worksheets
Inviting your Followers Worksheets
Perfecting your Selling Skills Worksheets
Analyzing for Growth Worksheets
 

CHECKLISTS & PRINTABLES
Selecting Events Checklist
Craft Fair Application Checklist
Cohesive Display Checklist
Pre-Craft Fair Checklist
Craft Fair Checklist
Post-Craft Fair Checklist
Printable Goal Setting Sheets
Printable Calendar
Printable Craft Fairs Spreadsheet
Printable Newsletter Signup Form
Printable Contact Form
Printable Inventory Tracking Form

 

ABOUT THE CREATOR

I’m Erin, founder and one of the creative minds behind MadeUrban.com. I’ve been in the crafting industry over a decade now, with 2005 being the year of my very first craft fair. I started as the poster child for “craft fair don’ts” and grew into a successful handmade business owner selling full time through craft fairs, online and wholesale accounts. That small business led me to my current dream career of helping others with their creative businesses and working for the cuddliest boss in the world…..my cat Josh.
 
As a Visual Communications Design graduate, past Regional Visual Merchandiser, former craft show vendor, current crafty website owner and forever and always a handmade hoarder, I’ve learned a few tricks along the way. From methods taught in the classroom to techniques used by major retailers to bring in the big bucks, I’ve tested them all to see what works and what doesn’t when it comes to selling handmade at craft fairs.
 
I want nothing more than to see your small business succeed and to share every bit of information I can to help you along the way. I hope you love reading my advice as much as I love sharing it. If you have any questions about the book, my articles, Made Urban or cats, I’d be happy to answer them!


FAQ

 

WHY BUY YOUR E-BOOK WHEN THERE’S SO MUCH INFO OUT THERE FOR FREE?

I get it. You’ve read a ton of articles and are thinking this will be just a longer version of one, full of basic advice you already know. Although “adding height”, “being unique” and “smiling” are important, I’ve got much more advice to offer than that. I would strongly recommend downloading the sample chapter. Through it you’ll see the type of detail, examples and out of the box ideas I provide. And you’ll get value from it, even if you don’t plan on buying the full e-book.

 

HOW MUCH MORE MONEY WILL I MAKE AFTER READING YOUR E-BOOK?

That’s up to you and how much of the information you apply. Am I going to make you a millionaire? No (but let me know if I do…I could be charging a lot more for my advice). I can’t make any money guarantees but I do feel confident that if you apply just a couple ideas from my e-book, you’ll get a return on your investment.

 

I’VE BEEN SELLING AT CRAFT FAIRS FOR A FEW YEARS; WILL THIS E-BOOK STILL BE USEFUL?

I truly do believe so. The worksheets alone will help you take a closer look at your business and streamline some of your processes so you can run a leaner, meaner operation.As mentioned, I’m providing unique advice, most of which I haven’t come across in all my years of selling at events and reading craft fair related articles online. I’ve combined my education from the Visual Communications Design program with real world experience of working at craft fairs and for major retailers. These were big companies and my work had to translate into dollars, so you can trust that the techniques I share, work when applied properly.

 

I PARTICIPATE IN CRAFT SHOWS BUT I SELL A SERVICE, NOT A PRODUCT. WILL THIS E-BOOK STILL BE USEFUL?

Although MAKE MORE MONEY AT CRAFT FAIRS speaks to business owners who sell a product, I believe a lot of the information will still be valuable to those who set up at craft fairs or trade shows to advertise their service. You still need an attractive display right? A table full of pamphlets doesn’t catch the attention of too many people or encourage them to stop. You’ll have to shift your mindset a bit to apply my advice to a service instead of a product but I think exercising your brain is always a good thing. 

 

YOU’RE FROM CANADA…WILL YOUR ADVICE BE HELPFUL TO ME IF I LIVE IN ANOTHER COUNTRY?

Definitely. In fact, one of our testimonials is from a handmade vendor living in Australia. The ideas in my e-book are universal and can be applied to any display, regardless of location.

 

I DON’T EVEN HAVE A BUSINESS OFF THE GROUND YET…IS IT TOO EARLY TO BUY THE BOOK?

NO! A lot of the advice in the e-book applies to more than just craft fairs and it’s going to get you thinking further ahead than two steps. In fact, reading this e-book before you start your business is ideal. You need to think beyond just your products. How are you going to brand yourself? How will your products sit on the craft fair table or shelves of a retailer? What makes your products different from your competitors? These are all areas I cover in the e-book and in my opinion, essential to consider from the start.

 

HOW LONG WILL IT TAKE ME TO GET THROUGH

Well…the largest version of the e-book is 291 pages and there are worksheets at the end of each chapter with questions for you to thoughtfully answer. The information is given to you all at once so you can consume it at your pace. No timeframe; you may work your way through it over a couple months or get excited and finish it in a weekend (that’s my recommendation as there’s tons of great info I want you to get and us humans have a tendency to lose motivation as time goes on).

 

DO YOU OFFER A PRINT VERSION?

Not at this time but we may in the future. I’ve had several people print their copy of the e-book and put it into a binder so there is that option. Please let us know if you’d be interested in the print version as the more requests we get, the more likely we are to invest in print.

MAKE MORE MONEY AT CRAFT FAIRS

$
12.99

 

 

 

This e-book does not guarantee that you will make more money at craft fairs. The results you get from purchasing MAKE MORE MONEY AT CRAFT FAIRS will depend on the work you put into it, the techniques you apply and about a hundred other factors. The techniques I teach in this e-book are techniques I’ve applied to my handmade business at craft fairs and to companies I’ve worked for to increase sales. Your results may vary.


 

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