You’ve made your stock, loaded it into the venue and arranged it on your table. Exhausted, excited, nervous and a lil bit sweaty, you’re set up and ready to sell out! But instead of selling out you barely sell enough to cover your table fees. What went wrong? Bad products? Boring display? Poor sales techniques?
You don’t have the time or money to guess until you get it right. You’re running a small business; time and money are at a premium. You need to look at each pillar that contributes to craft fair success and analyze where you’re going wrong.
You’ve clicked on article after article, looking for answers as to why your sales aren’t higher. And you’ve likely read post after post, telling you what you already know, just in different wording. You can stop searching for content to consume and trust that you’re getting a valuable, start-to-finish, everything-in-one-place, step-by-step guide you can read once and get back to creating.
You’ll have many light-bulb moments as you work through MAKE MORE MONEY AT CRAFT FAIRS and gain knowledge you can put into action and get results. $15 is a small investment you’re sure to earn back after applying just a fraction of the advice in my e-book.
If you still need convincing, scroll down and download the free chapter: MAKING PRODUCTS THAT PROFIT for a sample of the valuable advice I’m offering.
I received my book last week, and can’t stop reading it!! It is by far the absolute best information out there for Crafters! This book needs to be in the hands of everyone who crafts and sells. This is our holy grail!! Thank you so much!!
I was a ball of stress at the start of every craft fair; worried I wouldn’t sell a thing. Once that first sale came, I was relieved. And when enough sales came to cover my table fees, I was relaxed, which was the real key to selling more. I worked my way from cluelessly offering a hodgepodge of items to knowing where my profits were and selling targeted products that stood out.
My background in Visual Communications Design taught me the elements to make a great display that sells and my entrepreneurial side pushed me to test out-of-the-box ideas until I found the secret recipe to craft fair success.
After sharing tidbits of advice through articles on our news page and watching over a quarter of a million people flock to read them, I’ve finally decided to write an extensive guide. Everything I’ve learned from countless craft fairs is in this one handy E-BOOK.
Read your book and LOVED it and referred it to some of my crafty friends.
You’re new to the craft fair scene and want to come in looking like a pro. Skip the learning curve with this insider knowledge and step-by-step instructions to take you from start to finish. Includes information for the beginner, worksheets and printables to get you set up and making money.
You’re in the game but are wondering how to take it to the next level. Small changes bring big results and this version will help you make improvements where it counts. Includes information for the intermediate, worksheets and printables to help you work with what you’ve got and earn more money.
You’re good and you know it…but you could use a few tools to keep you at peak performance. Time is money when you’re running a small business and this option will help you make the most of it. Includes handy checklists and forms that can be used over and over for each craft fair.
I have come across so many tantalizing snippets of information about success at markets only to be disappointed and left wanting more practical information. Your book covers everything and more with real-life examples and experiences.
The level of detail, topics covered and the general overall positive tone of the book was very inspiring. Having found such a well thought out guide really helped me continue doing what I love (making and selling at markets) at a time when I was seriously considering if I should continue.
This book is great whether you’re just starting out, or if you’ve been around the craft fair circuit a few times. It’s pretty comprehensive and we all have areas that we could use a little more work on. When reading it, I had to stop at several times to make notes of some principles that could be applied to West Coast Leslie Designs, because no matter how much you’ve already done as a maker, there’s always room for improvement.
As market organizers, we found ourselves exclaiming “OMG YES!!!” (out loud) many times while reading this book, because Erin really hits it on the head when it comes to maker life. We joked that the alternate title of this book is “what market organizers wish everyone knew before applying!” We see so many of the pitfalls that the book covers from vendors who contact us, apply to our markets, or participate at our events. By applying the principles in this book, vendors are likely to be more successful at getting into the shows they want to (Chapter 3 – FINDING CRAFT FAIRS THAT FIT) and as a result can be more successful.
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Chapter 5: MAKING PRODUCTS THAT PROFIT Find the iFrame URL
If you’re wondering if the information in my e-book is actually going to be useful, download the FREE SAMPLE CHAPTER to see for yourself!
It’s 48 pages packed with information and worksheets to make sure you’re producing products that are actually profitable (you’d be surprised how many people discover theirs’ aren’t).
You’ll also learn tips to increase sales when I uncover:
Regardless of which stage your business is at or what you’re selling, the sample chapter is a MUST READ! I realized, with a few small changes to my products, I could be making my job a lot easier when it came to displaying, selling and making a profit.
Erin, I love your book. I’ve got to go back and read it again, as my idea develops for getting more into the crafts.
I learned some good tips for displaying my art and interacting with customers. I’m so glad I bought it!
Are you an introvert? I am. And I struggled with selling at craft fairs in the beginning. Man was I awkward. I knew if I was uncomfortable, my shoppers would be too and that was no bueno for sales. I dove into researching ways to calm my nerves, strike up conversations and sell in a way that felt natural to me.
Craft fairs are unique shopping environments that require a balance of giving people space while promoting your products. Whether you’re an introvert or are looking to improve your sales skills, I’ll teach you both display and selling methods that make you and your shoppers feel comfortable.
The book is well tailored to makers and written by someone who has been there and gets it! It may seem a little bit daunting upon first glance but there are so many worksheets and tools within the pages, it’s actually not scary at all!
Yes, a lot of free information is available online, however, the organization, cohesiveness, and worksheets in this book save you so much time that you’ll be asking yourself why you didn’t do this sooner!
CHECKLISTS & PRINTABLES
I’m Erin, founder and one of the creative minds behind MadeUrban.com. I’ve been in the crafting industry over a decade now, with 2005 being the year of my very first craft fair. I started as the poster child for “craft fair don’ts” and grew into a successful handmade business owner selling full time through craft fairs, online and wholesale accounts. That small business led me to my current dream career of helping others with their creative businesses and working for the cuddliest boss in the world…..my cat Josh.
As a Visual Communications Design graduate, past Regional Visual Merchandiser, former craft show vendor, current crafty website owner and forever and always a handmade hoarder, I’ve learned a few tricks along the way. From methods taught in the classroom to techniques used by major retailers to bring in the big bucks, I’ve tested them all to see what works and what doesn’t when it comes to selling handmade at craft fairs.
I want nothing more than to see your small business succeed and to share every bit of information I can to help you along the way. I hope you love reading my advice as much as I love sharing it. If you have any questions about the book, my articles, Made Urban or cats, I’d be happy to answer them!
I get it. You’ve read a ton of articles and are thinking this will be just a longer version of one, full of basic advice you already know. Although “adding height”, “being unique” and “smiling” are important, I’ve got much more advice to offer than that. I would strongly recommend downloading the sample chapter. Through it you’ll see the type of detail, examples and out of the box ideas I provide. And you’ll get value from it, even if you don’t plan on buying the full e-book.
That’s up to you and how much of the information you apply. Am I going to make you a millionaire? No (but let me know if I do…I could be charging a lot more for my advice). I can’t make any money guarantees but I do feel confident that if you apply just a couple ideas from my e-book, you’ll get a return on your investment.
I truly do believe so. The worksheets alone will help you take a closer look at your business and streamline some of your processes so you can run a leaner, meaner operation.As mentioned, I’m providing unique advice, most of which I haven’t come across in all my years of selling at events and reading craft fair related articles online. I’ve combined my education from the Visual Communications Design program with real world experience of working at craft fairs and for major retailers. These were big companies and my work had to translate into dollars, so you can trust that the techniques I share, work when applied properly.
Although MAKE MORE MONEY AT CRAFT FAIRS speaks to business owners who sell a product, I believe a lot of the information will still be valuable to those who set up at craft fairs or trade shows to advertise their service. You still need an attractive display right? A table full of pamphlets doesn’t catch the attention of too many people or encourage them to stop. You’ll have to shift your mindset a bit to apply my advice to a service instead of a product but I think exercising your brain is always a good thing.
Definitely. In fact, one of our testimonials is from a handmade vendor living in Australia. The ideas in my e-book are universal and can be applied to any display, regardless of location.
NO! A lot of the advice in the e-book applies to more than just craft fairs and it’s going to get you thinking further ahead than two steps. In fact, reading this e-book before you start your business is ideal. You need to think beyond just your products. How are you going to brand yourself? How will your products sit on the craft fair table or shelves of a retailer? What makes your products different from your competitors? These are all areas I cover in the e-book and in my opinion, essential to consider from the start.
Well…the largest version of the e-book is 291 pages and there are worksheets at the end of each chapter with questions for you to thoughtfully answer. The information is given to you all at once so you can consume it at your pace. No timeframe; you may work your way through it over a couple months or get excited and finish it in a weekend (that’s my recommendation as there’s tons of great info I want you to get and us humans have a tendency to lose motivation as time goes on).
No, the largest edition was slimmed down to create the other two editions.
Not at this time but we may in the future. I’ve had several people print their copy of the e-book and put it into a binder so there is that option. Please let us know if you’d be interested in the print version as the more requests we get, the more likely we are to invest in print.