7 Visual Merchandising Terms to Improve your Craft Show Sales
These are a few important terms we use in visual merchandising. They can be helpful concepts to understand for your craft show display. Although they’re typically used when referencing larger retail stores, many ideas can be applied to a 6 foot table and a handmade product line. 1 – Hot Spot A hot spot…
How I Made a Craft Show Display Riser (for under $10)
This riser is simple to create, lightweight, and budget-friendly so it’s perfect for craft show displays. It can be used for a variety of items: Small bags and cases Bath and body products Jewelry (that’s displayed on cards) If you add a little ledge at the front of each step, it would also work well…
5 Visual Merchandising Mistakes to Avoid at a Craft Show
When I worked as a visual merchandiser for major retailers, there were certain tasks that needed to be completed and best practices that needed to be followed. And since your table/booth is like a mini retail store, these tasks and best practices are important at a craft show too. Here are 5 visual merchandising mistakes…
Crafts to Make & Sell for Mother’s Day (2025)
The following is a list of popular terms consumers search leading up to Mother’s Day. Although these terms are based on online shopping, many may translate to craft shows. Some items such as “Mother’s Day cake” and “Mother’s Day plants” are best suited for in-person purchases. The most popular transaction Mother’s Day searches A…
5 Reasons Etsy Customers Leave a Bad Review
Bad reviews hurt. Not only are they a punch to the gut as a small business owner, they can also harm your Etsy shop. Shoppers may let a bad review sway them away from buying, and Etsy may eventually lower your listings in search results if you get too many bad ratings. Here are the…
5 product mistakes that deter craft show sales
When it comes to a business, many things can deter sales, but this article focuses on problems specific to a product. When you have a shopper at your craft show table, it’s safe to assume they have some interest in your product. So if your conversion rates are low (i.e. you get lots of shoppers…
How to Make Oversized Fruit Props for a Craft Show Display
These citrus fruit slices are a good prop to add an eye-catching element to a craft show display. The colors are perfect for a Spring display or to communicate a “fresh” and “energizing” brand or product collection. A bath and body vendor may create props like this to communicate their citrus scents. The shapes and…
How To Cross Merchandise in a Craft Show Display
Imagine I have a loaf of bread I want to sell you. But you don’t really need a loaf of bread. Has showing you the bread inspired you to buy it or given you ideas for what to make with it? Your mind might wander to a few popular recipes that use bread: french toast,…
How to Display Soap at a Craft Show
Soap is often a saturated category when selling at craft shows. If you’re not competing with other soap vendors at the event, you can be sure that craft show shoppers have lots of soap options when shopping at other craft shows and markets. So it’s important to create a soap display that stands out, looks professional,…
Popular Easter Crafts to Sell (in 2025)
If you have a handmade business and want ideas for crafts you can make and sell at craft shows, on Etsy, or through your website, this article shares some of the most popular Easter products consumers are currently searching and shopping for. How I created this list I researched “Easter” keywords to see which ones…
10 Ways to Find a Unique Angle for your Craft Business
To make more sales, you need to attract more shoppers. And to attract more shoppers to your business, you need to stand out. And to stand out, you must be doing something unique. Easier said than done. Taking your business idea and putting a spin on it that intrigues consumers takes work. But it’s worth…
Craft Trends to Ditch in 2025
Each year I create a list of products that are trending that a handmade business may make and sell on Etsy or at craft shows. You can check out 2025’s trend list here. I created it a little differently this year by focusing on which products are not only trending up in online searches, but…
How To Make Candy Heart Props for a Craft Show Display
If you want a fun, eye-catching prop for Valentine’s Day, this project is simple and cheap. You may use this in a craft show display or as a prop for your online photos. Choose any colors or phrases you like; you can even create red cinnamon hearts if that fits your brand/product colors better. Materials…
Craft Trends to Make & Sell in 2025
This article shares products that are not only popular on Etsy (indicating an interest from consumers who like to shop handmade online or at craft shows), but also, products that are seeing an increase in demand on Etsy as we head into 2025. Each year, I adjust my method to make the list more useful/valuable…
12 Ways to Check if you’re Choosing the Right Craft Business
If you’re considering starting a craft business, you’re obviously a creative person. This means, you probably have LOTS of product ideas. But for many reasons, choosing the right idea and staying focused is important. Why you need one clear idea for your craft business You’re starting a small business, and the more products you…
3 Steps to Take Before Deciding on a Craft Business Name
Choosing the right business name usually takes a lot of effort. And once you find one you love, you must be sure it’s not infringing on another business’s name. A good business name should: Be beneficial to your business Appeal to your ideal customer Be easy to spell, pronounce and remember Help describe your business…
8 Reasons Craft Show Shoppers Leave a Table without Buying
If a craft show shopper stops at your table, they’re telling you they have an interest in your products. You’ll never get every shopper to stop at your table, and that’s perfectly fine. As beautiful as a vendor’s products might look, if they’re selling kid’s tutus or bibs, I’m not going to stop because I…
8 Ways to Sell your Crafts (& how to choose the best one)
When running a craft business, there are several options for selling your goods. This article takes a look at 8 general ways to make sales, as well as how to choose the right one(s) for your business. Direct & Indirect Sales Channels A sales channel is any platform you use to sell your handmade goods….
Craft Show Display Ideas Using Crates
Crates are a great item to add height and display space to your craft show display. Not only that, they also double as bins to transport your products to and from a craft show. Here are a few tips and ideas when working with crates in a craft show booth or on a craft show…
12 Retail Tricks to Boost Craft Show Sales
I believe in using ethical sales tactics. Tricking or pressuring people into a purchase they might later regret isn’t a good way to grow a business. However, you are running a business and for a business to stay in business, it must sell its products or services. So these are some of the techniques that…