If you've started a newsletter for your handmade business but aren't sure what to send each week or month, have I got a download for you!   Before you jump in, I want to explain the purpose of it first.   You've probably landed here because you know you...

If you have a newsletter set up for your handmade business, congratulations! You’re using the most effective form of marketing and are ahead of most of your competitors. But let’s make sure you’re putting that list to use and sending content that will help boost...

Your small handmade business NEEDS email marketing in its life. It's 4x more effective than social media is and it's a guaranteed way to stay in touch with your followers. Facebook, Instagram or Twitter can change their algorithm at any time to limit how many people...

Sometimes business feels a little overwhelming right? The times you so desperately want more sales seems to be the same time you feel stumped on how to get them.   This is a worksheet I use that helps me get back to basics.   Business is not complicated....

If you’ve created holiday themed products, you have limited time to sell them. Which means you must work hard to market them. As you probably know, they aren’t just going to sell themselves.   (If you haven't created products for the holidays, here are 3 quick...

November and December are two of the busiest shopping months of the year, thanks to all the gift-giving opportunities. Many businesses earn the majority of their revenue in the last quarter of the year. Are you ready to make the most of holiday sales?   By the...

If you haven’t noticed by now, I love translating my riveting life experiences (buying an outhouse and eating blizzards for dessert) into business lessons.   This article is yet another lesson taken from the exciting pages of my life, this time when I was bathing...

Whether or not your handmade business needs a business license to operate is a common question and a topic surrounded by a lot of confusion. And that’s because…   It depends.   But in most cases, your business does indeed require a business license or...

It kind of amazes me how many handmade businesses start before they know who they’re starting for. No shame. I didn’t know who my ideal customer was when I started my first handmade business.   However, that was over a decade ago and the Internet is much...

It’s funny, the day I started this article, I was browsing the Internet in the evening, killing time, and came across a *GQ interview with Steve-O. In the interview he mentions a stunt he was getting ready to pull. His plan was to sit in a lawn chair, on the roof of a...

It’s almost guaranteed your customers are on one of the major social media platforms; Facebook, Instagram, Pinterest or Twitter, so your business should be too. If your competitors, or businesses similar to yours, are finding success on a social media platform, it’s a...