How to Charge Higher Prices for your Handmade Products
A lot of handmade business owners are timid to raise their prices or to even charge a price that ensures they’re covering all costs, AND making a profit. You’ve likely read the typical article explaining how lowering your prices just to make a sale can be...
Craft Trends for 2020
*UPDATE This article has been updated for 2020 trends but you can still find 2019's trends at the end (many are still relevant). Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts...
What is Going on with Etsy?
There’s no doubt about it. Etsy has made updates that have affected shop owners’ sales. Pair that with the platform becoming more and more popular, and thus, competitive, and you have some frustrated Etsy sellers. We’ll always be at the mercy of a...
How to Use Color at a Craft Show to Attract Shoppers
Color is one of the easiest ways to make an impact at a craft show. Color is what catches the eye, evokes an emotion within seconds, can help tell a story, and much more. Using color effectively so your craft show display catches shoppers' eyes is fairly...
How to Know if You’re Offering Too Many Products
If you’ve been reading my articles for a while, have taken one of my free email courses or have read any of my ebooks, you know I encourage handmade businesses to limit how many products they make and sell. >> MAKE MORE MONEY AT CRAFT FAIRS >> HOW TO SELL...
How to Create an Entry-Level Product for your Handmade Business
Craft shows put a lot of potential buyers in front of your table/business. But in most cases, they’re not familiar with your business and they didn’t stop by the craft show with intentions of purchasing your product. Most craft show shoppers head to the...
How to Plan Inventory & Create a Production Schedule
I’ve created a bonus set of worksheets, which you can download for FREE HERE. to accompany THE SUCCESS PLANNER. If you would like all of the worksheets to plan all aspects of your business for the entire year, you can download THE SUCCESS PLANNER here. If...
How to Find More Customers for your Handmade Business
If you're currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you gain a...
What to Pin to Pinterest to Sell your Handmade Products
I explained in this article why I think Pinterest is one of the best platforms for handmade businesses. If you haven’t read that article yet, you should have a quick look so you understand how your Pinterest account, boards, and pins can help get you on the...
How to Get Etsy Sales From Pinterest
Pinterest is my absolute favorite social media platform. Not only does it allow your posts to be linked right to your website (can’t say the same about all platforms *ahem Instagram*), but your pins also have the opportunity to be found when people are searching...
How to Create a Holiday Collection for your Handmade Business
Launching new product collections is really important for a handmade business. They create buzz and give people a reason to buy. Think about your favorite clothing store. If they simply carried the same products, day after day and week after week, would...
Handmade Jewelry Trends
Jewelry is a popular category in the handmade community and that often means a lot of competition online and at craft shows. If your jewelry brand is fashion-forward and follows the trends, here are a few ideas you may want to incorporate into your holiday...
Christmas Craft Trends for 2019
This article stems from one of my most popular articles CRAFT TRENDS FOR 2019 as well as HOT ITEMS TO SELL AT CRAFT SHOWS IN 2018. I research and write these articles at the beginning of a new year, which means by the end of the year, trends may have changed, so I...
What to Put on a Craft Business Card
There’s so much we want people to know and understand about our businesses. But sharing all the information at once makes it overwhelming for potential customers. So how do you determine what to include when it comes to marketing material such as business cards?...
How to Start a Craft Business with No Money
Most craft businesses start as a side project. >>Some start because of the disdain from a life-sucking job and with the hope of the side project turning into a full-time business. >>Some start as a hobby to fill the time. >>Some start because...
How Do I Find Craft Shows Near Me?
Craft shows are a great way to generate revenue and move a lot of stock (when executed properly). First, you must find craft shows in your area (or an area you can travel within and stay profitable). Then you must wisely choose which ones to apply to and...
Craft Show Table Layout Tips
Once you get your craft show table layout perfected, setup will be a breeze. It will then be a matter of rotating products into each section to coordinate with the season, demographics of the event, or theme of the event. Your craft fair table should be treated...
Is Selling on Etsy Worth it in 2020?
As Etsy continues to change their algorithm, update their rules, and grow, more and more makers are questioning if Etsy is worth it in 2020. Should people with Etsy shops continue to put the effort in them and for those who don’t have one, should they start one? Let’s...
3 Steps to Improve Sales Pitches at Craft Shows (or Online)
Introverted, shy, nervous, or none of above but wanting to become a better salesperson? There are 3 steps to do so. We often feel we have good knowledge of our product, our customers, and ourselves but it’s important to get really specific for a deeper...
10 Ways to Get More Buyers to your Craft Show Table
Although craft show organizers should be doing their part to get lots of shoppers to the event (if they don’t have a marketing plan, it’s a red flag, watch for these ones too before you commit to any event), those shoppers aren't guaranteed to be interested in your...
