How to Help your Handmade Business Survive a Crisis
Most handmade businesses are going to see sales slow down as the world deals with this health pandemic. Many people have either lost their main source of income or it’s been significantly reduced, which obviously has an impact on their spending. Everyone...
The Most Profitable Crafts to Sell (in 2020)
This post may contain affiliate links, which means I'll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. How profitable a product is can only be determined by the business owner. ...
The #1 Rule All Craft Show Displays Should Follow
I know I share a LOT of rules, tips, ideas, and ways for a craft show display to sell more. And you should definitely experiment with your display to see what increases sales for your business. (I’ve included a list of articles that share ideas for your craft...
Craft Trends to Ditch in 2020
You may have already read my CRAFT TREND REPORT FOR 2020 but this is a list of specific products I noticed have trended down. I looked at the trends I pointed out in my 2018 and 2019 craft trend reports and put together a quick guide to what’s trending...
How to Promote your Handmade Business
Most handmade businesses aren’t spending enough time on marketing. I understand why. Promotion can be one of the most frustrating aspects of running a business. It requires a lot of effort, and sometimes money, and it can be hard to track results....
Where to Sell Handmade Online (Besides Etsy)
If you sell handmade, you’re likely aware of Etsy. But a lot of people are wondering where they can sell their handmade items online, aside from Etsy. Perhaps because Etsy changed their algorithm so traffic and sales aren’t what they used to be, or maybe they...
How to Charge Higher Prices for your Handmade Products
A lot of handmade business owners are timid to raise their prices or to even charge a price that ensures they’re covering all costs, AND making a profit. You’ve likely read the typical article explaining how lowering your prices just to make a sale can be...
Craft Trends for 2020
*UPDATE This article has been updated for 2020 trends but you can still find 2019's trends at the end (many are still relevant). You can also find crafts that are no longer trending in: CRAFTS TO DITCH IN 2020 Whether your handmade business follows trends or...
What is Going on with Etsy?
There’s no doubt about it. Etsy has made updates that have affected shop owners’ sales. Pair that with the platform becoming more and more popular, and thus, competitive, and you have some frustrated Etsy sellers. We’ll always be at the mercy of a...
How to Use Color at a Craft Show to Attract Shoppers
Color is one of the easiest ways to make an impact at a craft show. Color is what catches the eye, evokes an emotion within seconds, can help tell a story, and much more. Using color effectively so your craft show display catches shoppers' eyes is fairly...
How to Know if You’re Offering Too Many Products
If you’ve been reading my articles for a while, have taken one of my free email courses or have read any of my ebooks, you know I encourage handmade businesses to limit how many products they make and sell. >> MAKE MORE MONEY AT CRAFT FAIRS >> HOW TO SELL...
How to Create an Entry-Level Product for your Handmade Business
Craft shows put a lot of potential buyers in front of your table/business. But in most cases, they’re not familiar with your business and they didn’t stop by the craft show with intentions of purchasing your product. Most craft show shoppers head to the...
How to Plan Inventory & Create a Production Schedule
I’ve created a bonus set of worksheets, which you can download for FREE HERE. to accompany THE SUCCESS PLANNER. If you would like all of the worksheets to plan all aspects of your business for the entire year, you can download THE SUCCESS PLANNER here. If...
How to Find More Customers for your Handmade Business
If you're currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you gain a...
What to Pin to Pinterest to Sell your Handmade Products
I explained in this article why I think Pinterest is one of the best platforms for handmade businesses. If you haven’t read that article yet, you should have a quick look so you understand how your Pinterest account, boards, and pins can help get you on the...
How to Get Etsy Sales From Pinterest
Pinterest is my absolute favorite social media platform. Not only does it allow your posts to be linked right to your website (can’t say the same about all platforms *ahem Instagram*), but your pins also have the opportunity to be found when people are searching...
How to Create a Holiday Collection for your Handmade Business
Launching new product collections is really important for a handmade business. They create buzz and give people a reason to buy. Think about your favorite clothing store. If they simply carried the same products, day after day and week after week, would...
Handmade Jewelry Trends
Jewelry is a popular category in the handmade community and that often means a lot of competition online and at craft shows. If your jewelry brand is fashion-forward and follows the trends, here are a few ideas you may want to incorporate into your holiday...
Christmas Craft Trends for 2019
This article stems from one of my most popular articles CRAFT TRENDS FOR 2019 as well as HOT ITEMS TO SELL AT CRAFT SHOWS IN 2018. I research and write these articles at the beginning of a new year, which means by the end of the year, trends may have changed, so I...
What to Put on a Craft Business Card
There’s so much we want people to know and understand about our businesses. But sharing all the information at once makes it overwhelming for potential customers. So how do you determine what to include when it comes to marketing material such as business cards?...
