Made Urban Blog

How Much Money can you Make at a Craft Show?
February 8, 2018
It’s the question everyone wants to know: how much money can you really make at a craft show? It’s not an easy one to answer and of course there are SO many factors that can affect the total but I’m going to give a general idea here.   You don’t want to know how much any vendor can make, you want to know how much money you can make right?   If you live in a small town, have just started a handmade business and are trying out the weekly farmers’ market in town, how much money you make is going to be completely different from someone who’s been in business for years and travels to Chicago for the Renegade craft shows, which attract tens of thousands of people over a few days.   Using the steps b..
Handmade Business Checklist & Planner for February
February 5, 2018
One of my goals this year is to be more organized when it comes to running my business. And I’d like to help you do the same. Let's make February a profitable and productive month!   “Organization” may not be at the top of everyone’s goal list by I’m sure “making money” is.   In order to make money and run a profitable business…you must be organized.   Let’s stop treating our businesses like a hobby and flying by the seat of our pants.   Instead, let’s take a hard look at our numbers, what we need to make in revenue and profit to be able to call our operations a successful business and determine what it will take to get there this month.   This is a general guide f..
5 Steps for When your Handmade Products Aren't Selling
January 22, 2018
Those of us who create, often have a strong desire to. We didn’t start making bags, jewelry or scarves because handmade became trendy; we started because it excites us. But what do you do when your handmade products aren't selling?   It’s hard when your passion and hard work isn’t validated through sales.   Even if creating is just a hobby and not relied on for income, there comes a time when you, and everyone around you, has more of your creations than you/they know what to do with. (If that sounds familiar, you may be interested in my new ebook HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY)    The craft room starts getting crammed with piles of un-sold inventory and un-used materials. Y..
4 Easy Ways to Revive a Dead Facebook Page
January 8, 2018
Sometimes, we can fall a little bit out of love with our Facebook pages, right?   Sometimes it can just feel a bit laborious and we lose our mojo.   At the time of writing this it’s early January. Most of us are feeling full from overloading on mince pies and chocolate, plus we’re overwhelmed with assessing where we’ve been and where we’re going. We’ve been distracted with life and unless we’ve been a scheduling ninja and somehow found time in between the family meals and Netflix binging to map out our social media, we’ve neglected things.   It’s a heady time for us small business owners!   If this is you, firstly know you’re not alone. In the Craft my Success Facebook group..
How to Increase Handmade Sales in February
January 1, 2018
February holds one of the first major gift-giving holidays of the New Year: Valentine’s Day, which is a great holiday to boost your handmade sales.   To impact sales in February, you must start planning and marketing in January…at the latest. The further ahead you can plan, the better off you’ll be, ensuring you’re prepared for wholesale orders and craft shows.   Let’s take a look at how you can prepare for Valentine’s Day to boost your February sales.     1) UPDATE SALES CHANNELS Determine  how you'll add a Valentine's Day flair to a sales channel and which ones you'll use to promote your products.   Updating backdrops to red or pink, adding heart shaped props or red rose..
Where to Sell Handmade Crafts Locally
December 7, 2017
So you've started a handmade business and now you need to get out there and sell them goods! Here's a list of potential venues to sell them through if you want to stick to selling your handmade crafts locally.     Why locally? Well there are many benefits to local. Here are the pros and cons of selling handmade crafts locally:   PROS Low shipping fees Start small, prove your business model, then expand Great for selling hard to ship items You build an audience for a future brick and mortar store Easier to make connections Easier to get featured in the press   CONS Limits who you can sell to     Let's look at the different ways you can sell handmade craf..
How to Set Up a Sales Funnel for your Handmade Business
November 7, 2017
In the past couple weeks there have been two products appear in my Facebook feed that have piqued my interest. One, I instantly purchased after visiting their website and the other, I didn’t even get close to putting in my shopping cart. One had a good sales funnel and the other had bad sales funnel.   Both products caught my attention and initially had me thinking I would buy, so a good start to two different sales funnels. But it all went downhill from there with the one company while the other one actually went uphill and encouraged me to buy more.     One product was a niche product: a water bottle that tracks how much water you drink and the other was a nice sweater.   The sweater was exac..
100+ Crafts to Make & Sell from Home
October 24, 2017
Making and selling crafts isn’t as simple as looking up an idea, learning how to make it and setting it up on a website or at a craft show to sell. You must find a unique angle for your crafts if you want to stand out and sell more. There isn’t a craft that doesn’t have competition but finding a niche for your product will help you lessen the competition.     When’s the last time you pulled your wallet out, without hesitation and were immediately ready to buy? It doesn’t need to be a product related to your craft, just something that made you say “I have to have it!”   For me, it was just last week.   I was wasting time on Facebook and a sponsored post showed up in my feed. Becaus..
Where to Sell & Market your Handmade Products
October 17, 2017
I had an incredibly gut wrenching moment when I woke up one morning to discover one of the social media accounts Made Urban uses for marketing had been suspended and my page with over 25,000 followers, which drove a big chunk of our traffic, could no longer be found.   Many Etsy sellers have dealt with the same type of issues over the past few years as the rules and algorithms change. You’ll find many forums with Etsy sellers sharing how their shop traffic and sales are drastically down. Many stating sales dropped by 80% after an Etsy update and are wondering what to do now.   Several website owners complained about a big drop in traffic when Google implemented a change to their Penguin algorithm. While some have be..
1 Simple Sales Technique to Sell More Handmade
October 5, 2017
It was 8am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet and actually had a conversation on our way to Starbucks that a breakfast sandwich would be great that we’d just make eggs and hashbrowns once we got to our cabin.   But first…we needed coffee.   2 caffeinated drinks were what we agreed on as we pulled up to the drive through but then the lady on the other side of the speaker threw us a curve ball.....       "Would you like a chocolate chip cookie with your order?"   "Sure!" My husband answered.   I didn’t really think anything of it until we were waiting to pull up to the window and I th..
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