13 Types of Non-Promotional Emails to Send to your Newsletter List

13 Non-Promotional Emails to Send to your Newsletter List

When sending emails to your subscribers, you can (and should) send two types of emails: Promotional (asking the reader for something, i.e. to buy) Non-promotional (offering the reader something, i.e. valuable information) Your newsletter needs a healthy balance of promotional and non-promotional emails so your subscribers feel they’re getting value and aren’t simply being asked…
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12 Types of Promotional Emails to Send to your Newsletter List

12 Types of Promotional Emails to Send to your Newsletter List

There are two types of emails you can send to your newsletter list: Promotional Non-Promotional An easy way to think of promotional vs. non-promotional emails is: >> Promotional focuses on asking the reader for something >> Non-promotional focuses on offering the reader something Your newsletter needs a healthy balance of promotional and non-promotional emails so…
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The #1 Mistake to Avoid when Choosing a Target Market (for your craft business)

The #1 Mistake to Avoid when Choosing a Target Market (for your craft business)

Aside from getting set up legally, choosing your target market is the first step every business should take…even before deciding on a product to sell.  However, that’s not how most handmade businesses start. Most owners start with a product they’ve made (and friends and family have told them they should sell), then they go looking for…
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