Is Selling on Etsy Worth it in 2019?
As Etsy continues to change their algorithm, update their rules, and grow, more and more makers are questioning if Etsy is worth it in 2019. Should people with Etsy shops continue to put the effort in them and for those who don’t have one, should they start one? Let’s...
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3 Steps to Improve Sales Pitches at Craft Shows (or Online)
Introverted, shy, nervous, or none of above but wanting to become a better salesperson? There are 3 steps to do so. We often feel we have good knowledge of our product, our customers, and ourselves but it’s important to get really specific for a deeper...
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10 Ways to Get More Buyers to your Craft Show Table
Although craft show organizers should be doing their part to get lots of shoppers to the event (if they don’t have a marketing plan, it’s a red flag, watch for these ones too before you commit to any event), those shoppers aren't guaranteed to be interested in your...
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Most Handmade Businesses Get an F in this Area
There are usually only a few things that throw a business of its path to success: Lack of demand for the product being offered That may be because there’s nothing different about it, learn how to correct that here…and a few more tips are here Too much selection is...
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5 Ways to Know if People will Buy your Handmade Product
Parts of this article are from my ebook HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY There’s no way to guarantee your business will succeed or your products will sell, no matter how much research you do. But you can get a good idea of whether you’re…
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50 Prop Ideas for your Craft Show Display
These ideas are in my ebook MAKE MORE MONEY AT CRAFT FAIRS. But if you already own the ebook, you’ll find a few NEW ideas, examples, and sketches in this article. Although there are many photos out there that are great examples of the techniques I share,...
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How to Prune your Business for Maximum Growth
In gardening, to keep plants healthy, you have to regularly trim away dead and living parts of it. The same must be done to keep a business healthy. If you’re not sure it makes sense to cut off perfectly healthy areas of your business or which areas to...
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Most Craft Show Displays Fail in this Area
When you get accepted to a craft show, what’s the first thing you start thinking about? Usually, what you’re going to make for the event and how much of it you need. Many vendors figure: If I make a great product, people will like it and buy. I...
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How to Start a Successful Handmade Jewelry Business
I come across a lot of handmade businesses and love to challenge my ideas and theories to see if they match up with how handmade businesses, aside from mine, have found success. It’s funny because there really are just a few basic business practices that must...
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5 Steps to Viral Social Media Posts for your Handmade Business
Going viral on social media is all about getting people to care about what you’re posting. There are several factors that must be in place such as using the correct platform for your business and audience, attracting the right audience for your products,...
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How to Attract More Customers to your Handmade Business (Part 3)
As you can tell by the title, this is the third article explaining how to attract more customers to your handmade business. If you missed article one or two, which cover 2 other factors that are essential to make more sales, you can read them here: HOW TO ATTRACT MORE...
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How to Attract More Customers to your Handmade Business (Part 2)
This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers...
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How to Attract More Customers to your Handmade Business (Part 1)
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade...
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Can you Make a Living Selling at Craft Shows?
I’ve met many people through the craft show circuit who sell at craft shows full-time. I remember chatting with a jewelry vendor who spent her entire year travelling to different shows. I had a table beside her at a 3-day event so I got to ask lots of questions...like...
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365+ Newsletter Ideas (for your handmade business)
If you've started a newsletter for your handmade business but aren't sure what to send each week or month, have I got a download for you! Before you jump in, I want to explain the purpose of it first. You've probably landed here because you know you...
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What to Send to your Email List
If you have a newsletter set up for your handmade business, congratulations! You’re using the most effective form of marketing and are ahead of most of your competitors. But let’s make sure you’re putting that list to use and sending content that will help boost...
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How To Start a Newsletter for your Handmade Business
Your small handmade business NEEDS email marketing in its life. It's 4x more effective than social media is and it's a guaranteed way to stay in touch with your followers. Facebook, Instagram or Twitter can change their algorithm at any time to limit how many people...
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Craft Trends for 2019
Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products. Don’t confuse your existing Etsy customers or craft show shoppers by offering a...
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5 Ways You’re Using Craft Shows Wrong
Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production. I’d stay up late the last couple...
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The Easiest Way to Increase Craft Show Sales by 27%
When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had: No clear customer I was targeting. No clear style I was...
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