If you're currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you gain a...

I explained in this article why I think Pinterest is one of the best platforms for handmade businesses.   If you haven’t read that article yet, you should have a quick look so you understand how your Pinterest account, boards, and pins can help get you on the...

Pinterest is my absolute favorite social media platform. Not only does it allow your posts to be linked right to your website (can’t say the same about all platforms *ahem Instagram*), but your pins also have the opportunity to be found when people are searching...

There’s so much we want people to know and understand about our businesses. But sharing all the information at once makes it overwhelming for potential customers. So how do you determine what to include when it comes to marketing material such as business cards?...

Most craft businesses start as a side project.   >>Some start because of the disdain from a life-sucking job and with the hope of the side project turning into a full-time business. >>Some start as a hobby to fill the time. >>Some start because...

As Etsy continues to change their algorithm, update their rules, and grow, more and more makers are questioning if Etsy is worth it in 2019. Should people with Etsy shops continue to put the effort in them and for those who don’t have one, should they start one? Let’s...

There are usually only a few things that throw a business of its path to success: Lack of demand for the product being offered That may be because there’s nothing different about it, learn how to correct that here…and a few more tips are here Too much selection is...

Parts of this article are from my ebook HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY There’s no way to guarantee your business will succeed or your products will sell, no matter how much research you do. But you can get a good idea of whether you’re…

In gardening, to keep plants healthy, you have to regularly trim away dead and living parts of it.   The same must be done to keep a business healthy.   If you’re not sure it makes sense to cut off perfectly healthy areas of your business or which areas to...

I come across a lot of handmade businesses and love to challenge my ideas and theories to see if they match up with how handmade businesses, aside from mine, have found success.   It’s funny because there really are just a few basic business practices that must...