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FROM THE BLOG

3 Ways to Fix a Failing Craft Business

Sadly, the majority of small businesses fail.   After 5 years, about half of small businesses have survived, and only a third are left standing after 10 years (source). (I'm sure many don't necessarily "fail" but no longer fit the needs/interests of the owner)....

How to Determine if your Target Market is Big Enough

I write a lot about target markets and choosing a good one (the success of your business relies on it…IMO). And I recently wrote an article about the worst-selling Etsy shops, which discusses the downside of creating a product that is too original, which is, there...

3 Questions that will Help you Sell More

I was recently interviewed for a website that shares tips for entrepreneurs and business owners.   One of the questions I was asked was:   What’s the biggest mistake you made with your business and see other businesses commonly make?   I wanted to keep...