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FROM THE BLOG

How To Uncover Buyer Intent for Handmade Products

When I started my handbag business, I chose material based on what stood out to me at the fabric store and created bag patterns based on what I liked or what I thought would be unique.   I did sell most of those handbags, but I wasn't making the kind of sales I...

How To Make A Living Selling Crafts

More people are starting craft businesses to have better control of their income. But before you invest a bunch of time and money, or take the leap and quit your job, you want to know if it’s actually possible to make a living at it.   To make a living selling...

How To Turn Browsing Shoppers into Buyers

We’ve all been browsing before. We didn’t have anything in mind to buy but tagged along with friends to the mall, or popped into a store that looked interesting, or decided to check out a craft show.   Think about the last time you were in a shopping setting and...