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FROM THE BLOG

Holiday Gift-Giving Trends for Handmade Businesses (in 2020)

  Obviously, 2020 has been a year unlike the rest. So, as business owners, we should be preparing for the 2020 Holidays a little different this year.   Call it a new trend, a shift in consumerism, or a new way of life, these are ways typical holiday...

How to Brand a Craft Show Booth

  There’s a lot of confusion when it comes to branding and what a brand is.   What you probably do know is: your brand is NOT your logo.   Which is true.   Your logo is part of how you communicate your brand, but branding a business is not like...

10 Sales-Harming Mistakes Craft Businesses Commonly Make

  To have a successful business, there are basic best practices that every business must have in place, as well as, basic mistakes that should be avoided.   These are the most common mistakes I see handmade business owners make and why they can harm sales…...