LET’S THINK BIG ABOUT YOUR SMALL BUSINESS

by Erin Mooney | 01/02/2019 | All Categories, Craft Fair Advice, Handmade Business Advice | 19 Comments

Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products.   Don’t confuse your existing Etsy customers or craft show shoppers by offering a...

by Erin Mooney | 25/01/2019 | All Categories, Craft Fair Advice | 0 Comments

Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production.   I’d stay up late the last couple...

by Erin Mooney | 11/01/2019 | All Categories, Craft Fair Advice | 7 Comments

When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had:   No clear customer I was targeting.   No clear style I was...