WALLOWING IN YOUR WEAKNESSES
When you constantly focus on your shortcomings and trying to overcome obstacles,
you’re fighting a losing battle. Your competitors seem to excel with very little
effort because they’re putting their strengths to use while you’re dealing with an
Achilles heel and struggling to keep up. Many people wish they were more like others
while ignoring their own superpowers. Imagine Thor saying “Oh that? That’s nothing,
just a stupid hammer” while putting himself down for not having the Hulk’s incredible
The first chapter is all about identifying the traits
that can help or harm you in business. I’ll show you how to discover valuable attributes
hidden within, make better use of your skills and find your own “easy button” for
success. You may think you know all your strengths and weaknesses but keep an open
For years I overlooked my achievements as a writer. I
ignored the traffic and revenue opportunities that could have been generated from
writing and beat myself up because I dreaded promoting my business through press
and networking events. Meanwhile, there were thousands of people reading my articles
each month, comments sharing how helpful they were and readers asking for more.
I soon realized I had been focusing my attention in the wrong direction and was
a more powerful, confident and happy business owner when I concentrated on writing.
FIGHTING AN UPHILL BATTLE
If your products aren’t spectacular and you’re uncertain of your audience, you’re
working backwards and making business harder than it needs to be. It’s like planning
a party but baking the cake before you know who the party is for and if anyone can
The first step in party planning is knowing who your guest
will be, where to reach them and their common interests. From there you can create
a theme, send out invites and then start planning the cake.
Ensure you’re targeting a profitable audience and creating
products that are a fit. It’s easier to have a clear picture of your customer in
mind throughout the process than consider their needs and where to find them after
you’ve built your product. And if you already have a profitable product, there are
still small details you can alter to take it to the next level.
There are times your products need a little push to turn browsers into buyers. It
doesn’t take a lengthy sales pitch or hard selling tactics, just a couple key elements
to support your message and entice shoppers.
When planning the party in the last step, you may have
decided to invite a group of health conscious guests and base the theme around health.
You decided to bake a cake using organic ingredients and kept it low in fat and
sugar. But when your guest arrive and see a cake, how many do you think would assume
it fits within their healthy diet? It may be the healthiest dessert in the world
but if you don’t tell your guest they won’t have an interest in it.
If you communicated the cake was made with all natural,
organic ingredients and is low in fat and sugar, you’ll likely run out of cake.
You’ve used keywords that are magic to their ears and they’re no longer second-guessing
if they should try a piece. Surround that cake with other foods, conversation and
activities that support a healthy lifestyle and those guests will never want to
I share one of my favorite exercises for uncovering the
exact phrases that will get your shoppers pulling out their credit cards. The selling
techniques covered are essential for increasing sales through descriptions and emails
online, and offline when selling at craft fairs or to boutique owners. I’ll also
explain the 5 steps to successful visual merchandising, which can be used to create
stunning photos online or effective displays at craft fairs.
SPREADING YOURSELF THIN
Everyone has an opinion on which platforms are best for marketing and where you
have to sell your products. Keeping up with all of them will drive you crazy
and you’ll end up with several average revenue streams instead of a few amazing
I cover the different platforms for marketing and selling
your products, online and off. I’ll help you determine which are a fit for your business
and how to ensure success using them. Sometimes it requires taking a step back to
assess what’s really working for your business and where you should focus your time. I
more than doubled traffic and revenue when I re-evaluated my efforts.
There are a million and one ways to market your business but I’m sure most of them
put knots in your stomach. Offering to guest speak at a conference or sending a
press release to local TV stations are good ideas in theory but probably not something
you’ll be comfortable with. And when your heart isn’t in what you’re doing, your
results are going to reflect that.
I’ve put together over 50 ideas to market your business,
online and off, that don’t require you uttering a single word. How exciting is that?!
are times when opportunities are presented and they’re just too good to pass up.
It scares the crap out of you but you know you have to do it. It may be a networking
event, public speaking opportunity or a live interview. You’re nervous the second
you say yes, spend upcoming weeks losing sleep, stressing over “what-if’s” and waiting
for it to be over so you can vow to never do it again.
I’ve been there, done that and dedicated hours of my life
to researching ways to lower stress levels when you’re in the middle of an anxiety
attack. It’s no joke and “picturing the audience in their underwear” does nothing
to stop your heart from feeling like it’s about to burst out of your chest. I’ve
shared over 50 effective tips and tools to help you prepare and stay calm before,
during and after any nerve-racking event.