One of the most common problems my readers struggle with, whether they know it or not, is choosing a direction. They have too many product ideas, which is either preventing them from getting started or is hindering sales. Whether your abundance of product ideas is due to your creativity and wanting to do “all of…
The mood shoppers are in while at your craft show booth will impact your sales. And adding a few festive touches to your display can help put your shoppers into a more cheerful, gift-giving mood. These touches will also get shoppers thinking about your products as gifts, imagining them under the Christmas tree or in…
It’s frustrating when sales don’t reflect the hard work you’re putting into your craft business. Craft shows take a lot of time and money to prepare for and sell at, so it’s important to get a return on investment on them. If you feel like you’re spinning your tires and don’t know why your sales…
If you sell at enough craft shows, chances are, you’ve dealt with disappointing sales at some point. When low craft show sales are reoccurring, you may start making one or more of these mistakes in an attempt to boost sales. 1) Adding more stock When the products on your craft show table aren’t selling,…
It’s the time of year when people start thinking about Christmas. I’ve researched which product-related terms people search with “Christmas” to make a list of items a craft business can make and sell. Of course, there are other items people are shopping for leading up to the holidays, however… This list shares “Christmas” specific items….
If you’re selling at craft shows to make money and grow your business, you need to track a few numbers. These numbers will help you find areas for improvement to increase your sales and tell you whether the changes you make from craft show to craft show are effective. 1) Revenue This is an easy…
There’s a lot you can do to improve your craft show display. But if you’re not ready to dive into branding your display, using line and composition, telling a story, etc. there are some simple steps to take to ensure your display looks professional and increases the perceived value of your products. Here are 8…
Branding your craft show table doesn’t mean adding a banner with your business’s name or plastering your logo on different items. If you have a logo, great! That should definitely be present in your booth so existing customers can find you and new customers can remember you. But if you don’t have a logo, don’t…
Craft shows can be a great experience, but many vendors give up on them. Some of the things mentioned in this article may be the reasons why. Knowing about common vendor frustrations can make you more prepared to deal with the uncertainty and unique selling/shopping setting craft fairs create. 1) Low profits When I…
If you don’t bring the right selection of products to a craft show, it will absolutely impact your sales. Your craft show product selection should: Show shoppers what you’re an expert at making (and that you are indeed an expert so they can justify spending their money with you) Introduce shoppers to something new/different (if…