You’ve probably heard “You gotta start a newsletter!” from several bloggers and business owners.
What I don’t understand is…
Okay, I know why.
You have a million and one tasks on your plate (to be completed during part-time hours) and adding a newsletter just doesn’t seem that important.
You may also be putting it off because:
Or maybe you’ve started a newsletter but you just can’t seem to stay on top of it.
I put off starting my newsletter and learning the tactics that turned it into a selling machine longer than I should have. Knowing what I know now, I really wish I would have given it more attention sooner.
Um, ya. It is.
You make 4x more money using email marketing than you do with other marketing methods, such as posting to Facebook or paying for Google ads.
I finally had a marketing method that resulted in sales when I stopped putting all my marketing efforts into social media and focused on my newsletter.
Send an email; make sales.
Can you say the same about a social media post? (post to Facebook; make a sale) If you can, awesome. For me, a Facebook post results in likes, clicks and maybe a comment or two, but very rarely a sale.
Social media is not meant for making sales; it’s for warming potential customers up. From “follower” to “customer” is a big leap. Your newsletter acts as a comfortable stepping stone that makes the walk into customer-ville a lot easier.
The majority of small businesses have a social media account but they don’t use email marketing.
If you can post to Facebook, or Instagram, or any other social media platform, you can send a regular newsletter.
If you’re always wondering: how can I market my business? but you don’t have a newsletter, or you have one but you’re not regularly sending emails, you’re missing out!
Here’s the thing, on average, 98% of the people you reach through Facebook, paid ads, craft shows, etc. aren’t buying. And without a newsletter, you’re simply letting them walk away.
You’re currently marketing your business to hundreds of people, getting them to your online shop and simply letting those who aren’t ready to buy walk right back out your virtual doors (98% of them).
That’s like me gathering all the ingredients for my favorite summer drink (a Moscow Mule) squeezing fresh lime juice, measuring the vodka and ginger beer and pouring everything into a copper mug full of holes. Any liquid that doesn’t make it into my mouth on the first sip (which is a decent amount…but not enough to satisfy me) is going to leak right out. What a waste of my time and money.
Imagine you watched me make that drink over and over, getting just a sip before 98% of it dripped onto the floor.
I would hope, as a good friend, you’d tell me to wake up and put something under the mug to stop all that perfectly good liquid from slipping away. (For the sake of this analogy, I don’t have a copper mug without holes…and everyone knows you have to drink a Moscow Mule out of a copper mug.)
As your good friend, I want to tell you that you need a newsletter in place to stop all those perfectly good shoppers you’ve gotten to your website or craft show table, from slipping away.
Your newsletter will keep them in your marketing circle so you can easily stay in touch and eventually turn them into customers (4x more successfully than you can through Facebook…just sayin’).
Once you learn how to put a newsletter to proper use, it will be your best sales tool.
You’ll be wondering why you wasted so many hours on Facebook when you could’ve been working on your newsletter.
You know why you need a newsletter but it’s important you go about it the right way. You need to:
Buy HOW TO START, SEND & GROW A SUCCESSFUL NEWSLETTER now to start getting sales from your marketing efforts.
And then send appropriate emails to each type of subscriber.
Pretty awesome huh?
To boost sales, your business needs 3 types of automations. I’ll teach you what they are, how to set up the proper triggers for them and the content each automation should cover.
I even walk you through exactly how to set up your very first trigger and automation to help add clarity to this sometimes confusing feature.
On top of all this information, I’ve also included worksheets. I don’t want this ebook to leave you with a long list of tasks you’ll probably never get to because you feel so overwhelmed by all the information.
I’ve written each chapter as consecutive steps you should follow to properly set up your newsletter, plan your schedule and send powerful emails.
Each chapter finishes with a TAKE ACTION section, which will tell you which worksheet to fill in. And each worksheet will help you check newsletter setup and maintain tasks off your to-do list.
If you follow the steps in each chapter and complete the worksheets, you’ll be ready to publish your first signup form, start collecting email addresses and hit send on your first email by the end of the ebook.
Yes. I wrote this ebook with makers in mind and my advice, strategies and examples are geared towards businesses selling a handmade product. This isn’t a follow-the-exact-steps-my-business-took type of ebook. It’s a here-are-powerful-strategies-every-newsletter-must-implement-to-be-successful-and-here’s-how-you-can-make-it-work-for-your-business type of ebook.
Just as every type of business must be able to define the key areas outlined in a business plan (e.g. market analysis, competitor analysis, marketing plan, etc.) to be successful, every newsletter must use the tactics outlined in this ebook, regardless of what type of product or service the newsletter is marketing.
Definitely not. This information will be incredibly valuable to anyone who wants to start a newsletter, or has a newsletter but wants to get more out of it. The examples are geared towards a business selling a product, however, the lessons and ideas are applicable for any type of business.
Wrong. Start now! Email marketing services allow you to set up landing pages that collect email addresses, so you don’t need a website to start your newsletter. You can read this ebook and start sending powerful emails long before your website goes live.
Because email marketing services are constantly changing their features, I’ve linked to specific articles on the MailChimp and Convertkit websites that will help you complete the technical steps. But HOW TO START, SEND & GROW A SUCCESSFUL NEWSLETTER is more about best practices you can apply using any email marketing service and less about the technical side of a newsletter.
I’ve personally used both MailChimp and Convertkit and would recommend them. But there are several other email marketing services to choose from. Whichever service you use, the information from the ebook will apply.
Without knowing the exact knowledge you have on email marketing, I do believe even advanced email marketers will find this ebook valuable. Just like my blog articles, I explain complex techniques in a simple way so it’s easy for a beginner to follow or an expert to pick up new tips.
I can’t guarantee you’ll grow your subscriber list by 10, or 100, or 1000 people in your first week, month or even year. And I’m not a fan of articles or courses that claim they can. No one can guarantee results, unless they’re doing custom work for your business. Even then, you’d have a hard time finding someone who will promise a specific outcome.
The average conversion rate of a newsletter signup form is 1.95%. If you have a website with over 50,000 visitors/month then sure, 1000 signups within a month of adding a newsletter signup form might be doable. But even then, a 1.95% conversion rate isn’t guaranteed. You must set realistic expectations based on your business, products, how much time you have to dedicate, your newsletter knowledge, etc.
This ebook was written to give you actionable advice and offer strategies that create long-lasting, realistic results; not to get you vanity subscriber numbers that don’t actually help you with sales.
110% yes! I’ve included several ideas and solutions for those who don’t like to write. I’ve also included over 25 types of emails you can send, with several examples under each, and solutions to: what if I run out of ideas? For almost every idea I share, I cover exactly how it can be put into action.
I know there’s a ton of information out there and lots of people offering advice. I’m sure there are many amazing resources for you to choose from. Everyone has their way of teaching as well as learning. My style of writing and teaching may or may not click with your learning style.
Have a look around my blog, read a few articles or sign up for my newsletter to see if my style clicks with you. This is the fifth ebook I’ve written and my previous ebooks have been purchased by thousands of people since launching my first one, just over two years ago. And most of my customers end up coming back and buying more ebooks…if that adds some reassurance 😉
I want nothing more than to see your small business succeed and to share every bit of information I can to help you along the way. I hope you love reading my advice as much as I love sharing it. Check out the blog if this is your first time visiting Made Urban. Read a few articles to be sure you like my style of writing and find my advice valuable. Over 16,000 people have joined my Seller Newsletter and my articles are read by thousands each day, so I’m confident you’ll find value in my articles or ebooks too.
If you have any questions about the ebook, my articles, Made Urban or cats, I’d be happy to answer them! (Please use the “Contact Made Urban” link in the footer)