There’s a lot that goes into defining and communicating your brand; first you must know what your USP (unique selling position) is, then you must be able to sum up the vibe of your brand and then you must determine how you’ll communicate that vibe.
Your brand should come through in even the smallest details of your business and these ideas are ways to help you do that.
If you would like help determining your USP (i.e. what you do differently or better than the thousands of other businesses selling a similar product) and branding, please sign up for my FREE 5 day challenge BEAT LAST YEAR’S SALES.
Some of these ideas are for outdoor markets or bigger booths and some will work no matter where the market is held or how big your space is.
Hopefully this list will spark ideas for you.
Define your brand
First and foremost, you must know what your brand is.
The simplest way to define your brand is to think about the mood, vibe, or feeling you want your business to exude.
- Masculine or feminine
- Calm and serene
- Trendy or fashion-forward
Don’t try to convey too many vibes/moods/feelings. One or two should be the focus of your brand.
For example, “fun” and “feminine” might define your brand. But “fun, feminine, whimsical, earthy, and calm” is only going to create brand confusion.
Once you’ve defined your brand, use elements of your display to communicate it.
The following examples will share ideas on how to communicate a brand.
Try creating a little boutique with props, signage, and display fixtures that align with the vibe of your accessories and how your target market wants to feel when they’re wearing them.
Make craft show shoppers feel like they’re stepping into a unique store that’s tailored to their style.
Even if you only have an eight-foot table for space, if you create cohesion among every element of your display (tablecloth, jewelry stands, signage, props, your attire, etc.) shoppers will notice how different your table feels from others.
A jewelry vendor selling bohemian-style accessories may create a boho-chic space using earth-tone colors, adding a bamboo-framed mirror, as well as wood and macrame props. They may dress in bohemian attire, providing an example of how their pieces can be worn.
For a luxury accessory brand, the entire space should feel high-end. It should be un-cluttered, use minimal color and incorporate quality display fixtures/props.
You may create an elevated experience for your shoppers by offering tea or water to sip on while they shop, by providing amazing customer service to help them choose the perfect piece for their wardrobe, or by offering complimentary gift wrapping with each purchase.
An artist may play soft music that fits with the mood or theme of their art. If you paint pictures of nature, have nature sounds softly playing in the background. If you offer prints for kids’ rooms, some fun children’s music could work.
You could also use a subtle scent in your space.
An infuser could add the scent of pine when selling landscape paintings of the forest/mountains/etc. The subtle scent of food might work for a vendor selling food-themed paintings for the kitchen. For example, lemon scent to go with a feature collection of lemon paintings.
People will feel like the art has come to life.
Keep in mind, some people have scent sensitivities so keep them subtle. But scent is everywhere in this world and is a big part of memories, marketing and branding, so don’t be afraid to use it.
An art vendor may also add props that help communicate the vibe of their work.
>> A bouquet of fresh flowers to help create a feminine vibe at a table selling floral-themed art
>> A tabletop water fountain for an artist that paints river, creek, and ocean scenes would help create a serene vibe
>> Jars full of colorful candy gives off a “fun” vibe for an artist selling colorful pop art
Consider how you want your customers to feel when they look at your art and brainstorm props that help convey or evoke that feeling.
3) BATH & BODY
Bath & body products make most think of a spa, self-care, or pampering. If that feeling is a fit for your brand you may consider creating a true spa-like atmosphere at your booth or table.
You may want shoppers to have clean hands when they sample your product so they can really feel the difference your products make. You could invest in a spa cloth warmer and sterilization unit. That way you can offer a warm towel for shoppers to cleanse their hands before trying your lotions.
Music can also create a spa-like atmosphere or a small plugin water fountain creates the soothing sound of running water.
Battery-powered flameless candles can help create a warm, relaxing atmosphere.
An environmentally-friendly or natural/organic bath and body brand may add several potted plants, bowls and jars filled with natural ingredients, or bundles of dried flowers/plants/herbs that are used as ingredients in the products.
A candle vendor may be able to create the setting in which customers are likely to use their candles, and the vibe or atmosphere of that setting.
If your candles are for relaxing, display them on a bath caddy with a book and wine glass so shoppers imagine lighting the candle during a relaxing bath.
If you have a bigger booth and want shoppers to imagine burning your candles while they curl up with a book, add a chair to your booth with a cozy blanket, a side table with a mug and open book, and use stacks of books on the shelves with your candles.
5) CHILDREN’S PRODUCTS
If it’s a kid-filled event and you have a bigger booth, you might use a corner of that booth as a play zone for kids. It doesn’t need to be a large space, just a small area with a kid’s table and chairs and a few toys, crayons and coloring books, or kid’s books.
If you don’t have enough space for a play area, you could have a small bowl of suckers or candies that will catch kids’ attention and get them pulling their parents over to your table. You may want these at kid eye-level so they notice them but out of reach so they can’t just help themselves and must ask mom or dad first.
Children’s brands are often fun and/or whimsical. Consider props, colors, textures, signage, etc. that will create a fun space.
Consider how you want customers to feel when they’re eating or serving the food you sell.
Are your food items typically enjoyed on game day? Try to create a man-cave-type setting or a sports-themed space. SuperBowl worthy appetizers scream for football-themed props, a vendor wearing a football jersey, and astroturf as a tablecloth.
A vendor selling items typically served at a formal dinner might turn their craft show table into an elegantly decorated dinner table. Complete with a crisp white tablecloth, chargers and plates to display products on, knives, forks, and spoons on either side of each pate, and a beautiful centerpiece for the table.
Your brand may be based on how people feel after they eat your food (e.g. healthy, energized, etc.).
If your food items are full of natural and organic ingredients, try to fill your space with natural elements. Use a burlap tablecloth, add jars of single ingredients found in your products (e.g. a jar of nuts, a bowl of lemons, etc.), and use wood display fixtures (instead of plastic).
Define how you want your customers to feel and then brainstorm ways to create that feeling in your space.
A business selling handbags may help convey its brand by considering the types of items customers carry in their bags.
A bag brand may have a professional vibe, selling bags designed to carry laptops and work files. These are items that could be used as props within a craft show display to help communicate the brand.
“Sporty” may be the vibe a bag vendor wants to create and could use the colors of a local sports team in their space, or add sporty props customers might carry in their bags, such as gym shoes, towels, and water bottles.
On the other hand, a fashion-forward bag brand might display other on-trend fashion items. A folded sweater and pair of jeans could sit next to a pair of boots that would look great worn with one of the vendor’s handbags.
Pet brands tend to have a fun and playful vibe. This can be communicated by using bright colors, bubbly fonts, and cartoon-like illustrations.
A business selling pet treats may want their brand to convey “healthy” or “natural”. Earth-tone colors and props made from natural materials would help get that message across to shoppers.
A pottery brand may be based on the atmosphere, feeling, or even the style of home the pieces belong in (e.g. modern, country, Scandinavian, minimalistic, contemporary, etc.).
The craft show display of a pottery vendor might use pieces that would be found in their customer’s homes.
For example, pottery designed for a modern-style home may be displayed on a modern bookshelf, instead of a rented table.
When selling an item such as greeting cards, consider the settings your cards may be received in.
If you focus on birthday cards, you want to create a happy, exciting, maybe even a party vibe in your space. Add balloons to your display, or go all out with a birthday cake on a cake stand.
For more ideas on creating a powerful craft show display, no matter what you’re selling or the size of your space, join my FREE challenge 5 DAYS TO A STANDOUT DISPLAY. Lean more about the challenge here or sign up below!
How are you going to brand your craft show table or booth and create a unique experience for your shoppers? Share in the comments!
Hey, I’m Erin 🙂 I write about small business and craft show techniques I’ve learned from being a small business owner for almost 2 decades, selling at dozens of craft shows, and earning a diploma in Visual Communication Design. I hope you find my advice helpful!