Sometimes, we can fall a little bit out of love with our Facebook pages, right?
Sometimes it can just feel a bit laborious and we lose our mojo.
At the time of writing this it’s early January. Most of us are feeling full from overloading on mince pies and chocolate, plus we’re overwhelmed with assessing where we’ve been and where we’re going. We’ve been distracted with life and unless we’ve been a scheduling ninja and somehow found time in between the family meals and Netflix binging to map out our social media, we’ve neglected things.
It’s a heady time for us small business owners!
If this is you, firstly know you’re not alone. In the Craft my Success Facebook group this topic pops up quite frequently at any time in the year (another prime time is summer!)
So in today’s guest post from me, Jackie, a Facebook coach for creative biz owners I want to give you four tips for getting your mojo back and igniting a fire under your Facebook page, easily, quickly and effortlessly.
You can even do it whilst still eating leftover mince pies. No judgement here.
First thing to know is that if you’ve been on a hiatus, don’t worry about it.
Don’t overthink things and worry that you haven’t posted in X amount of days or weeks, or even months!
The good news is that social media moves so quickly, that your absence may have not even been noticed by your fans.
You could even address it with a post titled “sorry for being AWOL, I’ve been busy doing this”.
The most important thing to do is just start posting again.
When you’ve been away for a little while, there could be a possibility that you need to give your page a refresh.
Giving your page a bit of a facelift is a nice way to ease you back in.
Another neat trick which is easy and quick to do is to revive previous posts that did well.
Videos are great for this – they are Facebook’s favoured content type, and Mark Zuckerberg himself even said in 2016 that in the next 5 years Facebook will mostly be video content.
It’s not going away, it works, and it’s a fantastic way to build your know, like and trust factor with your audience (plus most of us just use the tech we have in our hands already, our mobile phones!)
So if you’ve made videos previously – re-use them!
Here’s a quick way to do it.
If you’re hitting a complete roadblock when it comes to content you create, then you can always call upon others and share theirs!
Tip – always share content that your ideal customer would love. Think about their interests, demographics and hobbies and start there. Your ideal customer is a Mum of a pre-schooler? Find a funny post showing “the crazy things kids do”. Your ideal customer loves their pets? Find a blog post of people who really love their pets and throw them birthday parties and pet friendly cakes.
The quickest way to find content is to use a free tool like buzzsumo.com.
I put in “pet owners” and was shown the below articles. You can clearly see how many Facebook engagements they have (so obviously if that number is high, and it’s suitable for your audience, you should get some of that good stuff too!)
Just click on the link, have a read through to check it’s appropriate and then copy and paste the link to your page with some copy of your own to entice people to read it.
Would you like more tips and help with reviving your Facebook page?
Then my webinar on this very topic may be just the ticket! You can watch “5 secrets to reviving your Facebook page” here for FREE today.
BIO – “Hi, I’m Jackie from Craft my Success and I help the “pull your hair out frustrated” creative biz owner get results from Facebook. If you’re a crafter, hand maker, photographer or artist, working your business around a family or day job, I will show you my proven methods for how to stop getting tumbleweeds with your Facebook posts and instead grow a loyal engaging following and actually get some sales! Get results with Facebook quickly even if you’re short on time, low on budget but big on your business dreams!”
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