Craft shows are a great way to generate revenue and move a lot of stock (when executed properly). First, you must find craft shows in your area (or an area you can travel within and stay profitable). To do so, you may use the following ways: 1 – Social Media Social media is a…
When creating a craft show display that stands out, you must consider the layout. Once you get your craft show table layout perfected, setup will be a breeze. It will then be a matter of rotating products into each section to coordinate with the season, demographics of the event, or the theme of the event….
Introverted, shy, nervous, or none of above but wanting to become a better salesperson? There are 3 steps to do so. We often feel we have good knowledge of our product, our customers, and ourselves but it’s important to get really specific for a deeper understanding of each area. These 3 steps can also help…
Although craft show organizers should be doing their part to get lots of shoppers to the event (if they don’t have a marketing plan, it’s a red flag, watch for these ones too before you commit to any event), those shoppers aren’t guaranteed to be interested in your products. You know who is guaranteed to…
These ideas are in my ebook MAKE MORE MONEY AT CRAFT FAIRS. If you already own the ebook, you’ll find a few NEW ideas, examples, and sketches in this article. Although there are many photos out there that are great examples of the techniques I share, it can often be difficult to find the…
A lot of people feel like throwing in the towel when it comes to craft shows. If you don’t find the right ones, with the right organizers, bring the right product and create an amazing display, they can be anything but profitable. Although a handmade business can be successful selling only online and…
Craft shows have been levelling up since I sold at my first one in 2005. They’re in bigger venues, attracting bigger crowds, and are better organized, branded, and marketed. Craft show vendors are no longer crafters making random items and seeing if they can earn a few extra bucks. They’re business owners focused on profits…
As you can tell by the title, this is the third article explaining how to attract more customers to your handmade business. If you missed article one or two, which cover 2 other factors that are essential to make more sales, you can read them here: HOW TO ATTRACT MORE CUSTOMERS TO YOUR HANDMADE BUSINESS…
This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers why most handmade business owners turn to…
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade business owners get frustrated with….