Sometimes, making more money at craft shows is less about what you need to add and more about what you need to take away. If you’re busy but not seeing the growth you expected, there’s a good chance your business doesn’t need more added to it. It needs something removed. Just like a plant needs…
If you’ve drawn craft show shoppers to your booth, you’re doing something right. They’ve seen your products from a distance and are interested in what you’re selling. But if you’re getting too many people walking away without buying, you may be unknowingly creating doubt in shoppers’ minds. Often, a sale isn’t lost because of one…
As consumers, when we have a good reason to buy, we’re more likely to spend our money and feel good about it. If we simply think something is nice, but we don’t need it, we’re less likely to buy. So here are 7 common reasons craft show shoppers buy, so you can create products to…
There’s a simple mindset shift most craft show vendors need to make…especially newbies. When I started selling at craft shows, I made products to fill my table so that if a shopper stopped and they didn’t like the first product they saw, they would hopefully like the second. And if they didn’t like the second…
So many craft show vendors identify themselves by what they sell. Jewelry Handbags Knitted goods Etc. But that’s not what shoppers are looking for when they visit a craft show. They can find jewelry, handbags, and knitted goods at hundreds of stores. So they’re not interested in rummaging through every style of bag, or jewelry,…
It can feel defeating, frustrating, and even embarrassing when you walk away from a craft show with little to no sales. But it’s important to learn from each event. And to learn, you need to be able to decipher if the problem was the craft show, so you can choose better for the next one….
In my last article, I shared the importance of a gateway product and key elements to create one. You can learn more here: Every Craft Show Table Should Have a Gateway Product The purpose of offering gateway products it to make a sale (even if it’s a small one), and to warm up that lead in…
When a consumer first comes across your business, they’re unlikely to invest in your core products; they’re considered a cold lead. Cold leads are people who have the potential to be your customer, but are unfamiliar with your business, brand, and products; they’re discovering them for the first time. You’ll come across cold leads at…
Craft shows aren’t always profitable, and many people don’t earn enough from them to live off of. They can require a lot of time to produce stock and then stand at the event all weekend. Not to mention, some events have high booth fees. But if you want craft shows to be your main source…
There’s nothing wrong with thrift stores. But consumers do tend to equate thrift stores to low prices/deals/discounts. And when you’re selling handmade, your products (in most cases) are higher than average (when compared with big box stores). So if your craft show booth looks more like a thrift store than a boutique, shoppers may be…