Introverted, shy, nervous, or none of above but wanting to become a better salesperson? There are 3 steps to do so. We often feel we have good knowledge of our product, our customers, and ourselves but it’s important to get really specific for a deeper...
Although craft show organizers should be doing their part to get lots of shoppers to the event (if they don’t have a marketing plan, it’s a red flag, watch for these ones too before you commit to any event), those shoppers aren’t guaranteed to be interested in...
These ideas are in my ebook MAKE MORE MONEY AT CRAFT FAIRS. But if you already own the ebook, you’ll find a few NEW ideas, examples, and sketches in this article. Although there are many photos out there that are great examples of the techniques I share,...
As you can tell by the title, this is the third article explaining how to attract more customers to your handmade business. If you missed article one or two, which cover 2 other factors that are essential to make more sales, you can read them here: HOW TO ATTRACT MORE...
This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers...
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade...
