Asking for the sale is not as awkward as it sounds. The sales technique isn’t about coming right out and saying “will you please buy?”, but rather, asking questions that help a shopper make a decision to buy. If they’re not interested in buying, they’ll simply let you know. But if they’re on a…
Relating your craft show booth or table to a store window is a good way to look at your space from a different perspective and ensure you have elements that will catch the eye. Although you may only have a few feet, you also want to think of your table or booth like the inside…
Asking what one should wear to a craft fair is sort of like asking “what should I wear to work?” The answer would depend greatly on the type of work, the environment and who you interact with in a day. There isn’t a straightforward answer to “what do people wear to craft fairs?” because it…
Who doesn’t want to sell more handmade products? Of course, that’s what every handmade business owner is after. But there’s a common misconception when it comes to sales. I can’t tell you how many times I’ve heard from business owners when wondering why they don’t sell more handmade products: People love my work, but they’re…
There’s a lot that goes into defining and communicating your brand; first you must know what your USP (unique selling position) is, then you must be able to sum up the vibe of your brand and then you must determine how you’ll communicate that vibe. Your brand should come through in even the…
Most handmade business owners don’t check or follow the legal steps they must take when they start selling their crafts. It begins as a hobby, sewing bags, making some jewelry, knitting a few scarves, etc. and then the idea comes along that money can be made selling these crafts. The crafter signs up…
Every handmade vendor wants to know what the hot items are to sell at craft shows each year. There are so many factors that affect which booth is the busiest and there’s no guarantee an item will be a hot seller at every event. But, vendors can follow trends, put their spin on them and be…
It’s the question everyone wants to know: how much money can you really make at a craft show? It’s not an easy one to answer and of course there are SO many factors that can affect the total but I’m going to give a general idea here. You don’t want to know how much…
Many Etsy sellers have dealt with issues over the past few years as the rules and algorithms change. You’ll find many forums with Etsy sellers sharing how their shop traffic and sales are drastically down. Many stating sales dropped by 80% after an Etsy update and are wondering what to do now. Several…
It was 8 am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet but decided we’d make eggs and hashbrowns once we got to our cabin. But first…we needed coffee. 2 caffeinated drinks were what we agreed on…