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What to Send to your Email List

What to Send to your Email List

If you have a newsletter set up for your handmade business, congratulations! You’re using the most effective form of marketing and are ahead of most of your competitors. But let’s make sure you’re putting that list to use and sending content that will help boost...
How To Start a Newsletter for your Handmade Business

How To Start a Newsletter for your Handmade Business

Your small handmade business NEEDS email marketing in its life. It’s 4x more effective than social media is and it’s a guaranteed way to stay in touch with your followers. Facebook, Instagram or Twitter can change their algorithm at any time to limit how...
Craft Trends for 2019

Craft Trends for 2019

Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products.   Don’t confuse your existing Etsy customers or craft show shoppers by offering a...
Sales-Driving Tasks for your Handmade Business

Sales-Driving Tasks for your Handmade Business

Sometimes business feels a little overwhelming right? The times you so desperately want more sales seems to be the same time you feel stumped on how to get them.   This is a worksheet I use that helps me get back to basics.   Business is not complicated....
5 Ways to Market Handmade Holiday Products

5 Ways to Market Handmade Holiday Products

If you’ve created holiday themed products, you have limited time to sell them. Which means you must work hard to market them. As you probably know, they aren’t just going to sell themselves.   (If you haven’t created products for the holidays, here are 3...
3 Steps to Boost Sales for the Holidays

3 Steps to Boost Sales for the Holidays

November and December are two of the busiest shopping months of the year, thanks to all the gift-giving opportunities. Many businesses earn the majority of their revenue in the last quarter of the year. Are you ready to make the most of holiday sales?   By the...
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