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How to Ask for the Sale at a Craft Show (without being pushy)

How to Ask for the Sale at a Craft Show (without being pushy)

My husband could eat a Dairy Queen blizzard almost every day for dessert (for those unfamiliar, it’s soft-serve ice cream mixed with a flavor/ingredient of your choice). But he knows my metabolism isn’t quite as fast as his and I’ve (very kindly) suggested he...
5 Common Mistakes of Ideal Customer Profiles

5 Common Mistakes of Ideal Customer Profiles

It kind of amazes me how many handmade businesses start before they know who they’re starting for. No shame. I didn’t know who my ideal customer was when I started my first handmade business.   However, that was over a decade ago and the Internet is much...
How To Use the Trojan Horse Strategy to Sell your Handmade Products

How To Use the Trojan Horse Strategy to Sell your Handmade Products

It’s funny, the day I started this article, I was browsing the Internet in the evening, killing time, and came across a *GQ interview with Steve-O. In the interview he mentions a stunt he was getting ready to pull. His plan was to sit in a lawn chair, on the roof of a...
3 Big Mistakes your Business is Making on Social Media

3 Big Mistakes your Business is Making on Social Media

It’s almost guaranteed your customers are on one of the major social media platforms; Facebook, Instagram, Pinterest or Twitter, so your business should be too. If your competitors, or businesses similar to yours, are finding success on a social media platform, it’s a...
How to Turn a Failing Handmade Business Around in 5 Steps

How to Turn a Failing Handmade Business Around in 5 Steps

A little over a year ago, I felt completely hopeless about my business. I started each day with a pit in my stomach and went to sleep each night with sweaty palms. Made Urban was a failing business and I didn’t know what to do.   I had one big light bulb moment...
5 Greatest Lessons Learned from a Failed Business

5 Greatest Lessons Learned from a Failed Business

I honestly love reading stories like this one because they help me realize that every business goes through struggles and none are an overnight success. So I hope this story will inspire you too and show there are many failed business attempts, mistakes and years...
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