How to Improve Sales in a Slow Economy

How to Improve Sales in a Slow Economy

  Have you felt it? A slow economy? A dip in traffic? Fewer sales coming through your website? If you have, you’re not alone. When the economy takes a nosedive, people alter their spending habits and businesses feel it.   But that doesn’t mean your handmade...
Pleasures & Stressors that Get your Customers to Buy

Pleasures & Stressors that Get your Customers to Buy

  Imagine choosing a gift for someone you love.   It’s fairly easy to find something they’ll appreciate because you know intimate details about them.   You know their likes and dislikes, what brings them joy and what stresses them out, items they’ve...
How to Use Up-Selling to Sell More Handmade

How to Use Up-Selling to Sell More Handmade

  Getting customers to your Etsy shop, website, or craft show table takes a lot of work.   So it’s important that you make the most of every shopper.   It’s not about taking advantage of shoppers and tricking them into spending more money.   It’s...
3 Steps to Get More Customers for your Small Handmade Business

3 Steps to Get More Customers for your Small Handmade Business

  Most advice on finding customers is focused on defining an ideal customer; the type of person who is most likely to buy your products.   The way place a business can get off track is by creating products based on what the business owner wants to make,...
How to Increase Traffic to your Etsy Shop (in 2020)

How to Increase Traffic to your Etsy Shop (in 2020)

To make sales through your online store, you first need traffic.   Most of us have found out the hard way that you can’t set up a website or Etsy shop, list a few products, and automatically have Google or Etsy bring shoppers to you.   You have to work for...