How to Create a Scrunchie Collection

How to Create a Scrunchie Collection

Although you can create a wide range of scrunchie options and make sales, creating scrunchie collections will: Boost sales Increase the perceived value of your scrunchies Increase your units per transaction Streamline your production and increase your profits Make your business appear more professional and potentially attract wholesale orders Collections will help tell a story,…

How To Define your Craft Business’s Target Audience

How To Define your Craft Business’s Target Audience

Your business’s audience is the group of people you’re creating products for. With the endless possibilities of products you could make and people you could market and sell to, your audience must be more specific than “women who like jewelry”, “people who need art” or “those who like to support local and handmade”. A business’s audience is broken down…

3 Metrics to Review Each Month for your Craft Business (Worksheet included)

3 Metrics to Review Each Month for your Craft Business (Worksheet included)

You don’t have to wait for a new year to hit the refresh button on your business; you can turn things around at any point.  The only requirement before jumping into change is looking back and reviewing what has brought you to where you are now; especially if you want to improve results. Let’s use…