I create this list by going through last year’s trends and looking at search volumes, as well as competition. I do use a tool that tells me the search volume a keyword has, as well as how competitive the term is. It’s not an exact science, however, I am basing my trend predictions…
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. If you sell handmade crafts, you’re likely aware of Etsy. But a lot of people are wondering if it’s worth it to sell on Etsy anymore…
A lot of trend lists simply share common themes they see on fashion runways. But those “trends” don’t always translate to consumers, and/or sales. To create my trend list for 2023, I analyzed several trend reports in different categories and cross-referenced each trend with search volumes (and if those search volumes are increasing)….
I worked as a regional merchandiser for a major retailer and loved when they sent the upcoming season’s internal catalog/lookbook. It was for employees’ eyes only and it shared the inspiration behind the collections they curated and how each piece of clothing and accessory fit into a collection. Their collections were always named…
I love the start of a new year and setting new goals. Each January, I put a lot of time into goal-setting and creating a detailed plan. If you want to follow the detailed system I use, check out The Success Planner. For a quick and easy plan, you can follow the…
Oftentimes, what we love to create is not synonymous with what makes us money. You can find a balance between making money and making what you love. But there’s a way to do it so you stay profitable. This article shares ideas on how you can build a successful business and…
When sales aren’t going the way you want them to go, you start researching “all the things”. There are endless directions you could take your business in and a hundred different tasks you could work on. But there’s a blueprint, right in front of you, that will help guide you in the…
Opening an Etsy shop allows you to test a business or product idea without investing too much time or money. But the only way to properly test an idea is to give it a fighting chance. If you simply list a few items on Etsy and wait for shoppers to come to you,…
Reducing how many customers you “lose” by just 5% can increase your profits by 75% (source). That’s a small improvement that yields big results. Before you can reduce how many customers you lose each month and year, first determine why you’re losing customers…because you are losing customers. If you’re lucky, a…
It’s important for a business to retain customers. 50 – 70% of a business’s sales will come from repeat customers (source). It pays to keep your existing customers happy and coming back for more. Not only is it more revenue for your business, but repeat customers also increase profits. It’s hard…