When running a craft business, there are several options for selling your goods. This article takes a look at 8 general ways to make sales, as well as how to choose the right one(s) for your business. Direct & Indirect Sales Channels A sales channel is any platform you use to sell your handmade goods….
One of the most common problems my readers struggle with, whether they know it or not, is choosing a direction. They have too many product ideas, which is either preventing them from getting started or is hindering sales. Whether your abundance of product ideas is due to your creativity and wanting to do “all of…
It’s the time of year when people start thinking about Christmas. I’ve researched which product-related terms people search with “Christmas” to make a list of items a craft business can make and sell. Of course, there are other items people are shopping for leading up to the holidays, however… This list shares “Christmas” specific items….
Many small business owners think a brand, or branding, is reserved for big corporations with recognizable logos. That building a brand is too expensive or complicated for a small handmade business. It can be expensive and complicated. However, this article will explain a simple way to look at your brand and how you can start…
When sending emails to your subscribers, you can (and should) send two types of emails: Promotional (asking the reader for something, i.e. to buy) Non-promotional (offering the reader something, i.e. valuable information) Your newsletter needs a healthy balance of promotional and non-promotional emails so your subscribers feel they’re getting value and aren’t simply being asked…
There are two types of emails you can send to your newsletter list: Promotional Non-Promotional An easy way to think of promotional vs. non-promotional emails is: >> Promotional focuses on asking the reader for something >> Non-promotional focuses on offering the reader something Your newsletter needs a healthy balance of promotional and non-promotional emails so…
Tania owns a business called Geometric Illusion Ceramics . She reached out to me after reading my article: How to Develop a Product Line Using the 3 – 5 Strategy She knew she needed to reign in her product line but didn’t know how to get started. Tania agreed to let me use her Etsy shop…
The sales channel you focus on will determine the marketing channels and methods you use. Online marketing channels and methods are more effective in driving traffic to a website or online marketplace than a flyer will be, since the flyer reaches people when they’re not at a computer or ready to online shop. Who you’re…
Whether you’re starting a jewelry business, scrunchie business, candle business, or any other type of crafty business, the basic steps are the same. This article shares the essential steps to starting a craft business and is a simple quick-start guide. Each step shares a brief explanation and then links to articles to help you dive…
Whether you’ve been selling the same item for years or your product is still in the planning stages, it’s important to be continuously looking for ways to improve and stand out from the crowd at craft shows or on Etsy. This is where a niche can be helpful. The more you can narrow your product…