To make sales through your online store, you first need traffic. Most of us have found out the hard way that you can’t set up a website or Etsy shop, list a few products, and automatically have Google or Etsy bring shoppers to you. You have to work for...
When you set out to create a new product, where do you start? >> How do you decide upon design? >> How do you choose colors, or scents, or materials? >> What makes you certain your product lineup needs this new product? The world...
Many craft shows are moving online during the pandemic. Which offers an opportunity for your business to make some sales. But online craft shows require a different type of prep, presentation, and purchasing. Here’s how your business can...
Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future. Your business needs to stay a step ahead and start planning for it as well. It’s time to get excited and...
You’ve likely experienced up-selling at the McDonald’s drive-through when an employee asks: “Would you like to supersize your meal?” Up-selling is offering a bigger or better option to a shopper who’s already committed to...
Some craft business owners have seen a significant drop in sales because of 2020’s pandemic. Others have seen only a slight decrease, while some have seen an increase. If your business’s revenue has dropped and you’re looking for new ways for...
