Craft Business Names (that are actually good)

Depending on how many websites you’ve visited before landing on this page, you may be tired of reading lists of names that aren’t even vaguely related to crafting (no matter how you spin it), overuse the word “craft”, or are so basic, you know they’re taken before checking registries.

 

I hope this list is more helpful to you.

 

This article allows you to incorporate your creativity, create a unique combination of words, but offers several suggestions and tips.

 

 

How to come up with a craft business name

To come up with a good craft business name, you must first consider your target market and your brand. You may not have thought that far ahead, but who your business/products are for and the feeling you want them to evoke should be contemplated before landing on a name.

 

  • Step 1 – Know your target market
  • Step 2 – Define the feel of your brand
  • Step 3 – Choose words based on your target market and brand
  • Step 4 – Create a variety of word combinations
  • Step 5 – Narrow down names, test, and check availability

 

 

Step 1 – Know your Target Market

You started your business to sell your crafts, right? So it’s important to put your customers first, when it comes to anything and everything you do, since, they’re the ones buying.

 

Before you start brainstorming craft business names, think about who your customer is.

 

For the same reason you can’t bake a cake that appeals to everyone, you can’t build a business that appeals to everyone.

 

Some people prefer chocolate cake while others prefer vanilla, or lemon. Some like their cakes really sweet and rich, while others prefer light and fruity. Some people prefer pie or ice cream over cake, and some people don’t like dessert at all.

 

The same idea applies to your craft business; you can’t build one that pleases everyone.

 

You must pick a lane.

 

Choose a customer you understand and are certain you can build a business and products for that they’ll love.

 

If you’re not sure where to start when it comes to the type of customer you’ll target, check out How to Find a Goldmine of Customers.

 

A business that targets brides will use different words to create their name than one that targets people who practice yoga.

 

Let’s say I’ve started a soap business. Instead of making regular bars of soap in a variety of scents that don’t target a specific customer, I decide to target brides.

 

That target market (brides), will impact many areas of my business. Such as, the colors, scents, and labels I choose, how I name my soaps, how I sell them (e.g. in sets for bridal party gifts or wedding favors), where I sell them, etc.

 

One of the areas my target market (brides) will influence is my business’s name.

 

Knowing I’m targeting brides makes it so much easier to choose words that let consumers know who my soaps are for.

 

Words that have a bridal theme, or are elegant or romantic, will be the most fitting.

 

Consider the specific customer you want to serve, and the words they will be drawn to.

 

How to Find a Goldmine of Customers will help you determine a profitable target market.

 

 

Step 2 – Define the Feel of your Brand

Your brand can be developed over time. But what you do need to know from the start is the feeling or emotion you want your brand to evoke.

 

Think about your target market and the type of feeling, emotion, or vibe they might want from a business, or products, like yours.

 

For example, if my target market is made up of traditional brides, they may want a romantic and elegant feeling from a bridal business.

 

On the other hand, if I’m targeting gothic brides, they may be going for a bold, dramatic vibe for their wedding.

 

>> A children’s craft business may go for a whimsical feeling, or a fun, playful vibe.

>> A card business may go for a sentimental feeling, or a humorous vibe.

>> A jewelry business may go for a trendy vibe or a classic vibe.

 

 

The feeling you decide on will influence several areas of your craft business.

 

For example, if I decide on “bold and dramatic” for the feeling of my brand, that will influence:

  • The colors I choose for my brand
  • The words I use to describe my products
  • Icon(s) or symbols I use for my logo or graphic elements
  • Props I choose for my craft show display (e.g. instead of pink roses I may display a vase of black and red roses on my table)
  • Etc.

 

And of course, the feeling or vibe of your brand will impact your craft business’s name.

 

Describe the feeling you want your products and business to give off.

 

Keep that feeling in mind when exploring potential words to use for your craft business name.

 

 

Step 3 – Choose words based on your Target Market and Brand

With your target market and the feeling of your brand in mind, brainstorm a variety of words that align with them.

 

Your craft business name will likely combine 2 or more words.

 

I’ve shared several word options below.

 

I’ve broken words into categories and listed examples under each.

 

You can also let the categories spark your imagination for words to use.

 

You know your business, products, customers, and brand best, so you’ll be able to come up with several of your own ideas under some, or all, of the categories.

 

WORD OPTIONS

 

CRAFTY WORDS

You’re a creator, so let’s explore different words that communicate that.

  • Art
  • Artsy
  • Build
  • Built
  • Construct
  • Craft
  • Crafted
  • Crafting
  • Crafts
  • Create
  • Creatives
  • Design
  • Form
  • Hand
  • Handmade
  • Homemade
  • Imagine / Imagination
    • Dream
    • Kindle
    • Reflect / reflections
    • Spark
  • Made
  • Make
  • Maker
  • Makes
  • Project
  • Shape
  • Style

 

BUSINESS STRUCTURE WORDS

Is your craft business a one-person operation, or do you have partners? Explore if any words that describe the structure of your business are worthy of making it into your business name.

  • Coalition
  • Crew
  • Duo
  • Group
  • Society
  • Sole
  • Solitary
  • Tandem
  • Team
  • Trio

 

If you’re forming a partnership with someone, consider how you might describe the relationship you have with your business partner. Are there nicknames you have for each other?

 

For example, mom and daughter craft business names may incorporate words that describe the relationship or how you feel about your mom and/or daughter:

  • Mom and Daughter
    • Loving
    • Caring
    • Comforting / Comfort
    • Maternal

 

A husband and wife team may explore words that describe their partnership or nicknames they have for each other:

  • (Better) Half
  • Couple
  • Lovebirds
  • Mate
  • Pair
  • Soul Mate
  • Etc.

 

PERSONAL NAMES

Sometimes personal names can work in a business name, but it does have the potential to come off a little unimaginative, not to mention, be unavailable (e.g. Jane’s Jewelry is pretty simple and more likely to already be in use).

 

If you have a unique name, consider using it, or part of it, in your business’s name.

 

If there are two of you starting the craft business, play around with combining the names. You could even take initials (of first, middle, and/or last names) to create a new word.

 

You may even work a common name into your craft business name, especially if you have a playful brand.

 

For example:

  • Betsy
  • Polly
  • Susan
  • Molly
  • Jack

 

 

FEELINGS & EMOTIONS

Brainstorm synonyms for the word you would use to describe the feeling of your brand.

 

For example:

  • Love
    • Lovely
    • Lust
    • Adore
    • Admire
    • Amour
    • Crush
    • Worship

 

Here are some other common words that may describe the feeling of your brand.

 

If there’s one that stands out to you, explore synonyms for it:

  • Blissful / Bliss
  • Busy
  • Calm
  • Cozy
  • Crave
  • Daring
  • Dreamy / Dream
  • Enjoyment / enjoy
  • Happy
  • Inspired
  • Joy
  • Lively
  • Love
  • Merry
  • Nostalgia / Nostalgic
  • Peaceful / Peace
  • Playful
  • Present
  • Pride
  • Proud
  • Refresh
  • Relaxed / Relax
  • Romantic
  • Serene
  • Thankful
  • Tranquil

 

 

You can also explore adjectives that describe your products, business, or brand.

  • Beautiful
  • Big
  • Bold
  • Bright
  • Clean
  • Delightful
  • Distinguished
  • Eager
  • Elegant
  • Fancy
  • Feminine
  • Fit
  • Funny
  • Gentle
  • Glamourous
  • Kind
  • Masculine
  • Slow
  • Small
  • Soft
  • Strong
  • Wise
  • Wonderful
  • Woven

 

 

TARGET MARKET WORDS

Consider your target market and the personality traits they might have, words that might be used to describe them, or labels they may have.

 

For example:

Personality traits of your target market

    • Agreeable
    • Charming
    • Confident
    • Empathetic
    • Quirky
    • Etc.

 

Descriptions of your target market

      • Attractive
      • Courageous
      • Friendly
      • Genuine
      • Girly
      • Etc.

 

Labels of your target market

    • Bachelor
    • Foodie
    • Jetsetter
    • Mamma Bear
    • Tree hugger
    • Etc.

 

Lifestyle of your target market

Consider your target market and the type of lifestyle they live, or might want to live.

  • Active
  • Healthy
  • Minimalist
  • Spiritual
  • Sustainable

 

STYLE WORDS

How might you, or someone, describe the style of your crafts or art?

  • Modern
  • Cute
  • Vintage
  • Farmhouse
  • Pretty
  • Industrial
  • Fresh
  • Trendy
  • Punk

 

LOCATION WORDS

Is there a location that inspires you or your creations?

  • Country
  • City
  • Town
  • Destination
    • Beach
    • Creek
    • Forest
    • Lake
    • Mountains
    • Ocean
    • River
    • Trails

 

You may even explore icons, symbols, landmarks, etc. that are associated with a location.

 

For example, some of the things Canada is known for:

  • The Rocky Mountains
  • Maple; maple tree, maple leaf, maple syrup
  • Northern Lights
  • The beaver
  • Etc.

 

Or perhaps a word that best describes where your products are made, displayed, or sold.

  • Boutique
  • Craft room
  • Gallery
  • Lab
  • Market
  • Studio

 

Or where your ingredients/materials are derived from. For example:

  • Nature
  • Sea
  • Garden
  • Reclaimed
  • Beehive

 

COLORS & PATTERNS

Colors can evoke a feeling, as can patterns.

 

For example, polka-dots have a playful feeling.

 

Colors

Consider which color(s) communicate the feeling of your brand, variations of that color, and even objects that are associated with that color.

 

For example:

  • Blue – variations of blue and blue objects:
    • Azure
    • Blueberries
    • Cobalt
    • Indigo
    • Neptune
    • Ocean
    • Robin’s Egg
    • Royal
    • Sapphire
    • Sky
    • Teal

 

Try to do the same with other colors in the rainbow:

  • Black
  • Blue
  • Brown
  • Gold
  • Green
  • Grey
  • Indigo
  • Orange
  • Red
  • Silver
  • Violet
  • White
  • Yellow

 

Patterns

Explore popular patterns and if any are fitting for your brand:

  • Camouflage
  • Checkered
  • Chevron
  • Damask
  • Gingham
  • Herringbone
  • Houndstooth
  • Lace
  • Paisley
  • Plaid
  • Polka-dot
  • Stripe/stripes/striped/pinstripe

 

ANIMALS OR INSECTS

Are there animals or insects that represent the feeling of your brand, or are often associated with the products you sell (e.g. the settings they’re used in, the materials they use, etc.)?

 

Explore animals and insects and the different types or names for each.

 

For example:

  • Bird
    • Canary
    • Hawk
    • Hummingbird
    • Parrot
    • Songbird
    • Etc.

 

Here are other ideas for animals and insects. Research synonyms for any that align with your brand.

  • Bee
  • Bird
  • Cat / Feline / Kitty
  • Dragonfly
  • Fly
  • Fox
  • Ladybug
  • Llama
  • Owl
  • Pig / piggy
  • Rabbit / bunny
  • Scorpion
  • Unicorn
  • Wolf
  • Etc.

 

PLANTS

There are many areas to explore under “plants” such as trees, flowers, fruits, herbs, vegetables.

 

Many plants simply have beautiful or interesting names. But some may even represent something that’s fitting for your business or brand.

 

For example, mint is often associated with fresh or refreshing.

 

You can also take the feeling of your brand and Google what plant symbolizes that feeling. “What __________ (flower, tree, etc.) represents/symbolizes _______ (feeling)”. E.g. “what tree symbolizes peace”.

 

Trees

  • Ash
  • Fruit trees (e.g. Fig tree)
  • Juniper
  • Oak
  • Walnut
  • Willow

 

Edible plants

  • Beet
  • Lemon
  • Mint
  • Pear
  • Radish

 

Flowers or Plants

  • Bamboo
  • Cactus
  • Fern
  • Lily
  • Orchid
  • Peony
  • Rose

 

TASTE

Although you may not selling edible products, there may be a taste or flavor that describes your brand or product style. You could even explore food names that correlate with a taste (e.g. “lemon” to describe sour or “honey” or “sugar” for sweet).

  • Acid
  • Bitter
  • Pickled
  •  Salty
  • Sharp
  • Sour
  • Spicy/spice
  • Sweet
  •  Tangy
  •  Tart
  • Zesty

 

SEASON OR TIME

Are your products tied to a specific time of the day, week, or year? Or perhaps even a season?

 

For example, coffee-related products are tied to mornings. So a business selling coffee-themed/related products may use “morning”, “A.M.”, “6AM” etc. in their craft business name.

 

Explore the names for the time of day/week/month/year your products might be used, or that evoke a feeling related to your brand.

 

Here are some examples

  • Day
    • 6am – fitting for morning related products
    • Noon – lunch hour, break time
    • 5 o clock – quitting time, happy hour
  • Week
    • Mondays – often related to back to work
    • Fridays – fun, end of workweek, schoolweek
    • Lazy Sundays
  • Month
    • January – new start, resolutions
    • June or July – summer, heat, weddings
    • September – fall fashion or back to school
  • Year
    • Spring / Springtime – also consider words associate with the time of year (e.g. buds, bloom, etc.)
    • Summer / dog days
    • Fall / Autumn / Harvest
    • Winter

 

 

TRADE SPECIFIC WORDS

You can explore words that are related to your craft or trade.

 

I do recommend a small craft business focus on one category of products to avoid becoming a Jack of all trades, master of none. However, be sure not to pigeonhole your business by choosing a word that’s too specific.

 

For example, if you use “pillows” in your craft business name, it may not be fitting down the line if you decide to expand to a variety of home goods.

 

Consider the trade or craft your products would fall under, and the words that describe:

  • the maker or specific name for someone skilled in a craft
  • tools used
  • techniques used
  • materials used

 

Also think about the “use” of your products; where/how are typically worn, used, displayed, kept, etc.?

 

 

Wood craft business words

The following are words that can be combined with other words listed in this article, to create a wood craft business name.

 

  • Maker
    • Woodworker
    • Woodworks
    • Woodcraft
  • Tools
    • Workbench
    • Saw
    • Chisel
    • Sander
  • Techniques
    • Cut / cuts
    • Carve / carving
    • Dovetail
  • Materials
    • Pine
    • Lumber
    • Oak
    • Sawdust
  • Use
    • Home
    • Décor
    • Interior(s)

 

Jewelry craft business words

The following are words that can be combined with other words listed in this article, to create a jewelry craft business name.

 

  • Maker
    • Jeweler
    • Silversmith
    • Metalsmith
  • Tools
    • Torch
    • Mold
    • Press
  • Techniques
    • Engrave
    • Stamp
    • Polish
  • Materials
    • Gems
    • Jewels
    • Clasp
    • Metal
    • Beads
    • Wire
  •  Use
    • Wedding / bridal
    • Boudoir
    • Closet
    • Jewelry box

 

Paper or Stationery craft business words

The following are words that can be combined with other words listed in this article, to create a stationery craft business name.

 

  • Maker
    • Papermaker
    • Paper mill
    • Stationer
    • Illustrator
  • Tools
    • Press / printing press
    • Printer / prints
    • Paper cutter / paper cut
  • Techniques
    • Screen print
    • Emboss
    • Letterpress
  • Materials
    • Paper
    • Ink
    • Pen/pencil/ink
  • Use
    • Mail / mailbox
    • School / Schoolhouse / Halls / Classroom
    • Occasions (e.g. birthdays)

 

 

Sewing craft business words

The following are words that can be combined with other words listed in this article, to create a sewing craft business name.

 

  • Maker
    • Seamstress
    • Sewer
    • Tailor
  • Tools
    • Needle
    • Shears / scissors
    • Pins / pincushion
  • Techniques
    • Stitch / stitching / stitches
    • Serge
    • Hem
  • Materials
    • Thread
    • Fabric (specific type, e.g. velvet, leather, etc.)
    • Textile
  • Use
    • Black tie
    • Closet
    • Lounging/Sleep
    • Office
    • Wardrobe

 

 

Soap craft business words

The following are words that can be combined with other words listed in this article, to create a soap craft business name.

 

  • Maker
    • Chemist / Chemistry
    • Soapmaker
    • Soaper
  • Tools
    • Mixer
    • Mold
    • Cutter
    • Whisk
  • Techniques
    • Blend
    • Pour
    • Melt
    • Mix
    • Whip
  • Materials
    • Oil
    • Explore ingredients that make your soaps unique (e.g. if I incorporated natural ingredients I “nature” would be a good word. If I create wine-themed soap “wine”, “vino”, “grapes”, etc. would be fitting).
  • Use
    • Clean
    • Bath
    • Beauty
    • Lather
    • Shower
    • Vanity

 

 

PRODUCT BENEFITS

Think about the benefits your products offer. How does your target market hope to look and feel because of your products?

 

For example:

Accessories

  • Stylish
  • Polished
  • Trendy

 

Bath & Body

  • Clean
  • Refreshed
  • Calm

 

Home décor

  • Homey
  • Cozy
  • Styled

 

 

COMPANY MISSION

Why did you start your business and what do you hope to achieve? Write a sentence or two describing the mission you have for your business and see if there are any words that could be incorporated into your craft business’s name.

 

 

BRAINSTORM

Before you move onto the next step, try expanding upon words or categories that are more relevant to your business.

 

If there’s a word you like in the lists I’ve provided, try typing that word into Thesaurus.com and see if there are any synonyms that may also be appropriate.

 

For example, let’s say I sell soap that incorporates flower petals and floral scents, and I’m targeting brides. I may come up with the following words:

  • Bells
  • Blooms / blooming
  • Bridal
  • Dove (a bird that symbolizes love)
  • I do
  • Kiss
  • Lye
  • Match
  • Nuptial
  • Pearls
  • Petals
  • Promise
  • Pure
  • Shower
  • Skin
  • Soak
  • Suds
  • Union
  • Vows
  • White Jasmine tree (symbolizes love)

 

 

You may also try Google-ing businesses like yours and see what types of words they use in their names. They may be selling the same category of product or targeting the same market as you.

 

You don’t want to copy another business’s name, or make your business name too similar, but you may find a word that stands out, or that sparks a new idea for you.

 

 

Step 4 – Create a variety of word combinations

Go through the list and highlight or make note of any words that make sense for your craft business.

 

With your list of relevant words, start creating unique combinations.

 

In most cases, you’ll want to combine an adjective and a noun

 

Adjective + Noun = Descriptive Craft Business Name

 

*But, of course, there are exceptions to that rule.

 

You don’t want your name to be too long, complicated, or hard to spell, especially for online purposes.

 

People should be able to quickly type your shop name or website URL into a browser or search bar.

 

If your name incorporates too many words and is too long, there are more opportunities for misspells.

 

Try working with 2 – 3 words.

 

If the words you choose are simple, short, and easy to spell, you may find it’s okay for your name to have more than 3 words.

 

You can either come up with word combinations on your own, or use an automated tool, such as http://www.bustaname.com/

 

An automated tool will give you a lot of name suggestions, but many of them won’t use word combinations that make sense. So be prepared to have a long list to edit.

 

 

Example

Let’s look at my flower-infused soaps for brides again. My list of words may be:

  • Bells
  • Bliss
  • Blooms / blooming
  • Blue
  • Bridal
  • Dove
  • Garden
  • I do
  • Kiss
  • Lace
  • Lather
  • Love / lust / adore/ lovely / etc.
  • Lye
  • Match
  • Nuptial
  • Pearls
  • Petals
  • Polished
  • Pretty
  • Promise
  • Pure
  • Romantic
  • Saturday (since it’s the most popular day for weddings)
  • Skin
  • Soak
  • Suds
  • Sweet
  • Union
  • Vows
  • White
  • White Jasmine tree

 

Now I would play with different combinations using 2 – 3 words

  • White Lace Lather
  • Sweet Saturday Lathers
  • Sweet Saturday Suds
  • Blissful Suds
  • Lovely Lye Lather
  • Lathered Love Saturdays
  • Blue Lather
  • Petal Showers
  • Pure Petals
  • Lathered Petals
  • Lathered Promises
  • Polished Petals & Pearls
  • Saturday Suds & Vows
  • White Jasmine Lathers
  • Blooming Lathers

 

Try not to overthink the combinations too much at this point; simply create a long list of options.

 

Once you feel you’ve explored enough word combinations, then you can go back and remove names that aren’t a fit or don’t make sense.

 

 

Catchy Unique Craft Business Names

Below are some catchy unique craft business names that combine 2 or more of the words shared in this article.

 

I have not checked to see if these names are available, and won’t be updating this list as names do become free or taken.

 

It is up to you to conduct the proper research before choosing a name, to ensure it is available and doesn’t infringe on intellectual property rights.

 

Check out Laws for Selling Handmade for general laws a craft business must follow

 

 

General Craft Business Names

  • Built Blissful
  • Crafted Trio
  • Crafty Construct
  • Create Coalition
  • Design Trails
  • Dream Society
  • Dream Trio
  • Imagination River
  • Imagination Society
  • Maker Duo
  • Maker Mountains
  • Maker Society
  • Solitary Style

 

Wood Craft Business Names

  • Black Creek Cuts
  • Blissful Workbench
  • Built Blissful Décor
  • Carved Dream Trio
  • Carving Coalition
  • Carving Construct
  • Carving Craft Trio
  • Carving Dreams
  • Chiselled Trails
  • Constructed Cuts Décor
  • Crafty Constructed Cuts
  • Creating Cuts Coalition
  • Cut Maker Society
  • Dovetail Décor Dreams
  • Dovetail Dream
  • Dream Society Décor
  • Dream Society Woodworks
  • Dreamy September Décor
  • Farmhouse Design Trails
  • Herringbone Home
  • Imagination Décor River
  • Imagination Interiors Society
  • Imagination Woodworks Society
  • Lumber Coalition
  • Lumber Trails
  • Maker Mountain Cuts
  • Maker Mountain Woodworks
  • Making Cuts Society
  • Modern Cuts
  • Pickled Pine Décor
  • Pine Maker Society
  • Saw Society
  • Sawdust Duo
  • Sawdust Making Duo
  • Sawdust Mountains
  • Sawdust River
  • Solitary Sander
  • Solitary Saw Style
  • The Chiselled Cactus
  • The Crafty Woodworker Trio
  • White Wolf Woodworks
  • Wood Maker Duo
  • Woodworks Coalition

These names are a start. Explore words that are specific to your brand and target market too.

 

Jewelry Craft Business Names

  • Camouflaged Charms
  • Charming Gems
  • Clasp Coalition / Clasped Coalition
  • Confident Charms
  • Crafted Jewelry Box
  • Dream Society Jeweler
  • Engraved Imagination
  • Imagination Silversmith Society
  • Jewelry Box Boudoir
  • Maker Mountain Metal
  • Maker Mountain Metalsmith
  • Metal Maker Duo
  • Silversmith Society
  • The Crafted Clasp
  • The Solitary Gem
  • Torched Trails

These names are a start. Explore words that are specific to your brand and target market too.

 

Paper or Stationery craft business names

  • Dream Society Illustrations
  • Imagination Letterpress
  • Monday Mail
  • Paper Mill Trio
  • Paper Pressed Trails
  • Paper River
  • Paper Station
  • Papermaker Mountain
  • Papermaker Society
  • Papermill Mountain
  • Screen Print Society
  • Sending Bliss
  • Solitary Stationer
  • Stationer Coalition

These names are a start. Explore words that are specific to your brand and target market too.

 

Sewing craft business names

  • Blissful Hems
  • Crafting Textile Trio
  • Crafted Closet
  • Pincushion Dreams
  • Seam Maker
  • Seamstress Society
  • Serging Society
  • Solitary Stitches
  • Tailored Imagination
  • Tailored Trio

These names are a start. Explore words that are specific to your brand, the type of items you sew, and your target market too.

 

Soap craft business names

  • Blended Bliss
  • Blissful Blends
  • Clean Coalition
  • Crafted Beauty
  • Dream Trio
  • Imagination Blends
  • Lather Society
  • Lathered River
  • Soap Society
  • Solitary Soaper

These names are a start. Explore words that are specific to your brand and target market too.

 

 

WORD OPTIONS

Once you have your list of names, try playing around with some out-of-the-box ideas, such as mis-spelling words, combining words to create a new one, or even using parts of words.

 

Matt & Nat is a popular brand, and the name was created by shortening “materials” and “nature”, and then adding an extra “t” to “mat”.

 

Think outside the box once you find words you love.

 

However, do keep in mind, it’s harder to market a business with a name that’s not self-explanatory.

 

For example, if I started a business selling cat products and combined two of my cat’s names (Joshua and Charlie), I may come up with Joschar. But without knowing the backstory of the name, would you have the slightest clue what I sell?

 

On the other hand, if I told you my business’s name is The Playful Kitten, you would immediately get an idea of what I sell and know if you’re interested in my business.

 

 

Spelling

Play around with the spelling of your chosen words. You don’t want your craft business name to be difficult to spell or pronounce, so keep it simple.

 

You also don’t want your name to be infringing on another business’s name and be too similar so that if someone hears your business’s name but spells it correctly, they’re not sent to a competitor’s website.

 

 

New Words

Try combining two words to create a new word. For example, “blissful suds” may become “Blissuds”. Or, “pure petals” may become “Puretals”.

 

Not the best examples, but you get the idea.

 

 

Acronyms

Try taking the first letter of the words in your name and creating an acronym. For example, “white jasmine lathers” may become W.J Lathers.

 

 

 

Step 5 – Narrow down names, test, and check availability

Once you feel you’ve exhausted all your name options, go through your list and start crossing any off that don’t seem like a good fit, right off the bat.

 

As your list gets smaller and you’re deciding between a few, use the following guidelines to test a name:

 

Easy to spell

You want customers to be able to easily find you online, so your craft business name should be easy to type into browsers.

 

Easy to print

You’ll be printing the name you choose on business cards, labels, tags, etc. so you also want to be sure it will easily fit on printed material.

 

If a name is too long, you’ll have to decrease the font size to fit it on tags or business cards, making it difficult to read.

 

 

Rolls off the tongue

Try saying the chosen business name out loud several times. You’ll need to share it with many people, and potentially even in media interviews, so you don’t want your craft business name to be a tongue-twister.

 

Non-restricting

Think about the future of your craft business; what could it potentially grow into? Right now, you may just be thinking about selling at a few craft shows or on Etsy. But what if your business takes off and becomes a bigger venture than you initially planned. Will the name you’re considering still be fitting?

 

Communicates

As mentioned, you can come up with a completely unique name by making a new word or acronym, but it can pose a challenge when it comes to marketing.

 

In most scenarios, it’s helpful for your craft business name to communicate some information to the consumer.

 

It doesn’t necessarily need to tell them exactly what you sell (e.g. “Elegant Boho Jewelry”), but it should, at the very least, give a consumer a feel for whether or not your business is a fit for them (e.g. “Bluebell Boho” tells consumers there’s a bohemian vibe to whatever I’m selling, and will attract the right target market to my business).

 

If your chosen name doesn’t share what you sell, does it communicate the feeling of your brand, the style of your products, the values of your business, etc.?

 

 

AVAILABILITY

Once you decide on a name you love, or a few, it’s time to check if it’s available.

 

Most importantly, you want to be sure you’re following laws and not infringing on intellectual property.

 

Here are other laws you’ll need to follow: Laws for Selling Handmade

 

You can do a quick Internet search to see if another business is already using the name.

 

You should also search business registry databases and trademark databases for the jurisdiction you plan to operate your business in.

 

 

Secondly, you’ll want to check that the domain is available (i.e. www.YourCraftBusinessName.com).

 

Those are the two most important, but you’ll also want to check and jump on registering:

  • Etsy shop name
  • Social media accounts

 

 

What is a good craft business name?

A good craft business name evokes a feeling, delivers a message, and communicates who the business is for.

 

 

What should I name my craft business?

Before you decide what to name your craft business, give yourself time to sleep on the top runners, share them with friends and family, and say them out loud. You should also write them down and check to see if the domain, social media handles, and other accounts (e.g. Etsy shop name) are available.

 

You obviously must also check that the name isn’t taken by another business or infringing on intellectual property.

 

You’ll find a list of laws to follow here: Laws for Selling Handmade

 

The name you ultimately choose should be legal, roll off the tongue, and be easy to write, type, and spell.

 

 

I hope this article has helped spark some name ideas for your craft business 🙂

 

 



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