If you’re thinking about starting a craft business, you may be wondering what type of disadvantages come along with selling handmade products. This article will give you an idea of the pros and cons of handmade products.
The main disadvantages of selling handmade products are that you have much higher production costs than similar products that are mass-produced, therefore, your product’s prices will be higher. You then must get consumers to understand why your prices are higher and see the benefits your handmade products provide, otherwise, they’ll buy the cheaper, mass-produced product.
CONS OF HANDMADE PRODUCTS
Craft businesses don’t require you to go into as much debt as you would if you were starting a retail store, restaurant, or business with several employees, but you still must follow the same laws as most other businesses.
This can feel overwhelming at first, LAWS FOR SELLING HANDMADE will help walk you through the steps.
On top of getting set up legally, getting a logo designed, building a website/online shop, etc. you must also make all the stock you plan to sell.
Production hours will require a lot of your time, but you can’t spend all of your working hours on creating. There are 3 basic components to running a handmade business:
To sell the products you create, marketing and selling tasks require just as much time as, if not more than, creating tasks.
*There will also be some admin work (e.g. such as paying bills, filing taxes, replying to emails, etc.).
You must have the time to create all your products and market and sell them.
Because you’re making the products yourself, your costs are higher than a company that has a machine make their products.
Although your craftsmanship will allow you to charge more for your product than a mass-produced, machine-made product, there will likely still be a cap on how much a consumer is willing to pay.
Therefore, profit margins tend to be lower for handmade products because of the hours spent on production.
Higher prices aren’t necessarily a disadvantage, as there are people who want to spend more on products to get better quality or something that’s better suited to their needs.
However, you must know how to find those people and properly market and sell to them so they’re aware of your products and understand why they’re the better option for them.
This requires you to choose your target market wisely and then target them properly (i.e. choose a profitable target market, know where to find them, and create a business and products they’re drawn to). HOW TO FIND A GOLDMINE OF CUSTOMERS will help you with that.
Oftentimes, a handmade business is a one-person operation. There’s nothing wrong with that and there are several perks…especially if you like to be in control of every detail. However, it can become tiring to wear all the hats a successful business requires you to.
You not only need to be highly skilled at your craft to produce top quality products, but you must also be skilled at marketing and selling, as well as several other tasks your handmade business will require:
- Photographing products
- Building a website/online shop
- Tracking inventory and orders
Those are the disadvantages of selling handmade products, but it’s not all bad. There are lots of perks to starting a handmade business.
- A handmade business is relatively low-cost to start
- You get to be creative
- You can set your own hours
- You’re your own boss and can run your business how you see fit
Running a business comes with its challenges, but it’s also very exciting to dream up new ideas, make plans, and then adapt those plans if you need to, without asking for someone’s permission.
If you need an easy-to-understand and simple-to-follow guide to help get your handmade business started on the right foot, check out THE SUCCESS PLANNER.