Unique Etsy Shop Ideas (+ 100’s of popular products to sell)

 

Do you need ideas for an Etsy shop? Starting an Etsy shop is relatively quick and easy, but making sales on Etsy can be harder. Obviously, what you sell on Etsy will have an impact on how much money you make. So you want to start with a product that has the potential to sell. 

 

You must have the skills to make the products you’re selling. However, it’s important to choose an item based on what consumers are looking for, rather than what you feel like selling. 

 

It’s probably the most common mistake Etsy shops with no sales are making.

 

The shop owner is creating whatever they feel like and then hoping someone will buy. 

 

That’s putting the cart before the horse. 

 

You must know what will sell and who will buy it, and then make products that are a fit for the market and its demand. 

 

 

Easy Etsy shop ideas

Items that are easy to sell on Etsy are ones that consumers are searching for online but don’t have endless options to choose from. There shouldn’t be too many Etsy shops selling a product that’s similar to the one you want to sell.

 

Many people may shop for jewelry on Etsy, but there are over 12 million jewelry listings. Making it to the top of that list so shoppers actually see your jewelry is not easy. 

 

So instead of making and listing a “gold necklace” (too generic), or making up a necklace design and naming it based on your words, e.g. “gold and black necklace with wire-wrapped ruby”, you could sell an “evil eye necklace”. 

 

There are more people searching for an “evil eye necklace” each month than “gold necklace” (and there’s no one typing “gold and black necklace with wire-wrapped ruby” into a search bar). 

 

On Etsy, there are over 1.5 million listings for “gold necklace”. There are only 56,000 Etsy listings for “evil eye necklace”. 

 

It will be much easier to list and sell an “evil eye necklace” on Etsy than a “gold necklace
. 

 

Finding the right keywords that have high search volumes and lower competition is the key to products that sell the easiest on Etsy. 

 

 

Why this list is different than others you’ve read

You already know the obvious types of products you can sell in your Etsy shop. So you won’t find suggestions such as knitted hats, jewelry, candles, etc. here.

 

You need a unique idea for your Etsy shop if you want it to stand out and make sales. 

 

I’ve explored several Etsy product categories and cross-referenced them with actual search stats.

 

This list of Etsy shop ideas is different because I’m not just sharing random or generic ideas. 

 

These are unique Etsy shop ideas based on bundles of products that follow a theme and have a high search volume and low competition.

 

 

IMPORTANT INFO ABOUT THIS LIST

The Etsy shop ideas I’m sharing are ideas for niche shops. 

 

For example, I don’t suggest you sell “hats” on Etsy, but rather, create an Etsy shop that sells just birthday hats. 

 

In some cases, it would be appropriate to combine two shop ideas (e.g. an Etsy shop that sells birthday hats and birthday sashes), but most shop ideas have products with high enough search volumes to generate healthy sales.

 

In most cases, it would be appropriate to sell all of the products listed under a shop idea. But in some cases, you may want to focus on just one or two products to create a focused, cohesive Etsy shop that caters to one target market. 

 

 

Why choosing a shop idea based on search volume is best

Raise your hand if you hate marketing. Marketing is an important part of running a business and can be even more important than the product you sell. 

 

When you choose to sell a product that has a high search volume, you take pressure off of marketing.

 

You still must market your products. But you’ll have more customers coming to you rather than you having to go out and find them. 

 

For example, let’s say I start a party decoration shop and sell a variety of party decorations. Tens of thousands of people are searching for specific party decorations for each month. 

 

If I implement the proper SEO (search engine optimization) tactics, a good portion of those people will find my products and my shop when they search, for example, “bachelorette party decorations” on Google or Etsy. 

 

Now let’s say instead, I’ve decided to open an Etsy shop to sell cotton tea towels. 

 

There are fewer than 100 people searching online for “cotton tea towel” each month. Even if I worked hard on SEO and made it to the first page of results, only a portion of those 100 people will click to view my product. 

 

I need at least 100 people to visit my listing/shop each month to make just one sale (based on the average 1 – 2% conversion rate of an e-commerce store). 

 

My cotton tea towel business won’t survive based on the search volume of “cotton tea towel”. 

 

I could still build a successful cotton tea towel business. But that would require:

  • A strong brand
  • A strong USP (unique selling point)
  • A strong marketing campaign 
  • growing a big social media following
  • posting frequently to social media
  • starting a blog
  • sending press releases
  • selling at craft shows
  • etc.

 

That’s just a fraction of the work involved when sales rely almost solely on marketing. 

 

And it’s harder to sell a product people aren’t in the market for.

 

If you weren’t looking for a cotton tea towel and I put one in front of you, how likely would you be to buy? 

 

I’d have to work pretty hard to convince you that you need a cotton tea towel and that mine is the right one for you.

 

It’s much easier to sell a product thousands of people are searching for online each month.

 

If you implement the proper SEO tactics, customers will basically fall into your lap. 

 

 

Etsy Shop Ideas

This list is current for 2022 but is not necessarily kept up to date. Please be sure to complete your own research before taking an idea and running with it.

 

I have used a paid SEO tool to research each idea and ensure there is high search volume and low competition for each of the products listed under the shop idea. 

 

Collectively, the products listed under each shop idea have thousands, sometimes tens of thousands, of people searching for them each month. 

 

Jewelry Etsy Shop Ideas

Butterfly Jewelry

The following are specific terms consumers are searching for.

  • Butterfly necklace
  • Gold butterfly necklace
  • Butterfly bracelet
  • Butterfly chain
  • Diamond butterfly necklace
  • Butterfly pendant
  • Butterfly necklace silver
  • Butterfly choker
  • Rose gold butterfly necklace
  • Butterfly charm bracelet
  • Butterfly charm necklace
  • Butterfly bracelet gold
  • Butterfly locket

 

Astrology jewelry / Zodiac jewelry / Birthstone jewelry

  • The following are specific terms consumers are searching for.
  • Zodiac necklace
  • Zodiac sign necklace
  • Zodiac rings
  • Astrology ring
  • Zodiac charms
  • Birthstone ring
  • Birthstone necklace
  • Birthstone necklace for mom
  • Birthstone rings for mom
  • Birthstone bracelet for mom
  • September birthstone rings

 

Evil eye jewelry

The following are specific terms consumers are searching for.

  • Evil eye bracelet
  • Evil eye necklace
  • Evil eye pendant
  • Evil eye earrings
  • Evil eye charm
  • Evil eye anklet
  • Gold veil eye necklace
  • Gold veil eye bracelet
  • Evil eye charm bracelet
  • Evil eye chain
  • Evil eye earring studs

 

Body jewelry

The following are specific terms consumers are searching for.

  • Belly button rings
  • Nose rings
  • Nipple jewelry
  • Industrial piercing jewelry
  • Septum rings
  • Tongue rings
  • Nipple rings
  • Lip rings
  • Eyebrow jewelry 
  • Daith jewelry
  • Daith earrings
  • Conch earrings

 

Mother daughter jewelry

The following are specific terms consumers are searching for.

  • Mother daughter necklace
  • Mother daughter rings
  • Mother daughter bracelets
  • Mother necklace
  • Highs and lows ring for daughter
  • Daughter necklace
  • To my daughter necklace
  • Mother daughter jewelry set

 

Moonstone jewelry

The following are specific terms consumers are searching for.

  • Moonstone necklace
  • Moonstone engagement ring
  • Moonstone ring
  • Moonstone earrings
  • Rainbow moonstone ring
  • Moonstone pendant
  • Real moonstone ring
  • Rainbow moonstone necklace

 

Friendship jewelry

The following are specific terms consumers are searching for.

  • Matching bracelets
  • Friendship necklaces
  • Best friend necklaces
  • Best friend rings
  • Best friend bracelets
  • Bff necklaces
  • Best friend necklaces for 2
  • Bestie necklace
  • Best friend necklaces for adults

 

Hats & Accessory Etsy shop ideas

Ponytail hats

The following are specific terms consumers are searching for.

  • Ponytail hat
  • High ponytail hat
  • Criss cross ponytail hat
  • Ponytail sun hat
  • Sun hat with ponytail hole
  • Ponytail winter hat
  • Ponytail beanie hat

 

Hats for cat and/or dog owners

The following are specific terms consumers are searching for.

  • Cat hat
  • Crochet cat hat
  • Cat santa hat
  • Cat birthday hat
  • Cat ear hat
  • Dog birthday hat
  • Dog santa hat
  • Dog mom hat
  • Dog cowboy hat
  • Dog bucket hat
  • Crochet dog hat

 

Sports themed hats

The following are specific terms consumers are searching for.

  • Golf hats
  • Fishing hats
  • Fly fishing hat
  • Fishing bucket hat
  • Straw fishing hat
  • Golf hat
  • Golf bucket hat
  • Golf rope hat
  • Golf trucker hat

 

Newborn / Infant hats

The following are specific terms consumers are searching for.

  • Infant cowboy hat
  • Infant sun hat
  • Infant winter hat
  • Infant bucket hat
  • Newborn winter hat
  • Newborn sun hat
  • Newborn hat with bow

 

Straw & beach hats

The following are specific terms consumers are searching for.

  • Straw cowboy hat
  • Straw bucket hat
  • Straw sun hat
  • Japanese straw hat
  • Mens beach hat
  • Straw beach hat
  • Womens beach hat
  • Floppy beach hat
  • Oversized beach hat

 

Birthday hats

The following are specific terms consumers are searching for.

  • Birthday hat
  • Dog birthday hat
  • Happy birthday hat
  • Cat birthday hat
  • Birthday party hat
  • Birthday hat transparent

 

Themed headbands

The following are specific terms consumers are searching for.

  • Cat ears headband
  • Christmas headband
  • Unicorn headband
  • Bunny ears headband
  • Reindeer headband
  • Devil horns headband

 

Floral hair accessories

The following are specific terms consumers are searching for.

  • Flower headband
  • Flower hair clips
  • Flower hair accessories
  • Flower hair pins
  • Hawaiian flower hair clips
  • Flower hair clip

 

Sashes

The following are specific terms consumers are searching for.

  • Birthday sash
  • Kimono sash
  • Graduation sash
  • 21st birthday sash
  • Bride to be sash 
  • Mexican graduation sash

 

Travel Bags

The following are specific terms consumers are searching for.

  • Golf travel bag
  • Dog travel bag
  • Car seat travel bag
  • Mens travel bag
  • Makeup travel bag
  • Leather travel bag

 

Makeup Bags

The following are specific terms consumers are searching for.

  • Travel makeup bag
  • Makeup bag organizer
  • Clear makeup bag
  • Drawstring makeup bag
  • Makeup bag with compartments
  • Leather makeup bag
  • Makeup bag for purse
  • Monogrammed makeup bag

 

Lunch bags

The following are specific terms consumers are searching for.

  • Womens lunch bag
  • Lunch bag for men
  • Lunch tote bag
  • Insulated lunch bag
  • Lunch cooler bag
  • Small lunch bag
  • Large lunch bag
  • Adult lunch bag
  • Freezable lunch bag
  • Backpack lunch bag

 

Laptop Bags

The following are specific terms consumers are searching for.

  • Laptop bag for women
  • Leather laptop bag
  • Laptop tote bag
  • Rolling laptop bag
  • Laptop bag for men
  • Womens leather laptop bag
  • Tote bag with laptop compartment
  • Laptop messenger bag
  • Tote bag with laptop sleeve

 

Camera Bags

The following are specific terms consumers are searching for.

  • Camera bag purse
  • Camera bag crossbody
  • Leather camera bag
  • Crossbody camera bag
  • Camera sling bag
  • Small camera bag
  • Camera bag backpack
  • Waterproof camera bag
  • Messenger camera bag
  • Clothing Etsy shop ideas

 

Maternity shirts

The following are specific terms consumers are searching for.

  • Halloween pregnancy shirt
  • Halloween maternity shirt
  • Christmas pregnancy shirt
  • Christmas maternity shirt
  • Pregnancy announcement shirt
  • Thanksgiving pregnancy shirt
  • Thanksgiving maternity shirt
  • Easter pregnancy shirt
  • 4th of July pregnancy shirt
  • 4th of July maternity shirt
  • Pregnancy pumpkin shirt
  • Skeleton pregnancy shirt
  • Maternity skeleton shirt
  • Maternity valentines shirt
  • St Patrick’s day pregnancy shirt
  • Pumpkin pregnancy shirt
  • Pumpkin maternity shirt
  • Turkey pregnancy shirt

 

Birthday shirts

The following are specific terms consumers are searching for.

  • Birthday boy shirt
  • It’s my birthday shirt
  • Birthday girl shirt
  • Unicorn birthday shirt
  • 21st birthday shirt
  • Birthday queen shirt
  • 50th birthday shirt for her

 

Tie Dye Clothing / Accessories

The following are specific terms consumers are searching for.

  • Tie dye dress
  • Tie dye hoodie
  • Tie dye sweatshirt
  • Tie dye sweatpants
  • Tie dye sweatsuit
  • Tie dye backpack
  • Tie dye socks
  • Tie dye shorts
  • Tie dye maxi dress
  • Tie dye leggings
  • Tie dye swimsuit

 

Holiday pajamas

The following are specific terms consumers are searching for.

  • Family Christmas pajamas
  • Matching Christmas pajamas
  • Matching family Christmas pajamas
  • Womens Christmas pajamas
  • Kids Christmas pajamas
  • Matching Christmas pajamas for couples
  • Plus size Christmas pajamas
  • Funny Christmas pajamas
  • Cute Christmas pajamas
  • Halloween pajamas
  • Women halloween pajamas
  • Matching halloween pajamas
  • Family halloween pajamas
  • Kids halloween pajamas
  • Thanksgiving pajamas
  • Thanksgiving pajamas family

 

Onesie pajamas

The following are specific terms consumers are searching for.

  • Adult onesie pajamas
  • Christmas onesie pajamas
  • Mens onesie pajamas
  • Womens onesie pajamas
  • Family onesie pajamas
  • Plus size onesie pajamas
  • Reindeer onesie pajamas

 

Bridal robes

The following are specific terms consumers are searching for.

  • White bridal robe
  • Long bridal robe
  • Lace bridal robe
  • Bridal robe set
  • Mother of the bride robe
  • Bridesmaid robe
  • Bridesmaid robe sets

 

Matching bathing suits

The following are specific terms consumers are searching for.

  • Mommy and me swimsuits
  • Matching bathing suits for couples
  • Matching bathing suits for family
  • Matching bathing suits for friends

 

Swimsuit cover ups

The following are specific terms consumers are searching for.

  • Sexy swimsuit cover up
  • Swimsuit cover up dress
  • Swimsuit cover up plus size
  • White swimsuit cover up
  • Swimsuit cover up pants
  • Black swimsuit cover up
  • Class swimsuit cover ups
  • Cute swimsuit cover sups
  • Swimsuit skirt cover up
  • Crochet swimsuit cover up

 

 

Home & Living Etsy shop ideas

Reusable items

The following are specific terms consumers are searching for.

  • Reusable grocery bags
  • Reusable paper towels 
  • Reusable pads
  • Reusable diapers
  • Reusable cotton rounds
  • Reusable hand warmers
  • Reusable swim diapers
  • Reusable toilet paper
  • Reusable coffee filter

 

Leather aprons

The following are specific terms consumers are searching for.

  • Leather apron
  • Bar leather apron
  • Leather woodworking apron
  • Leather BBQ apron
  • Leather apron for welding
  • Leather shop apron
  • Apron with leather straps
  • Leather cooking apron
  • Leather barber apron

 

Ceramic mugs

The following are specific terms consumers are searching for.

  • Ceramic mug
  • Ceramic travel mug
  • Ceramic coffee mug with lid
  • Ceramic travel mug with lid
  • Ceramic coffee mug
  • Ceramic lined travel mug
  • Ceramic mug set
  • Ceramic campfire mug
  • Monogram mug

 

Holiday dinnerware

The following are specific terms consumers are searching for.

  • Christmas plates
  • Christmas dinnerware
  • Christmas dinnerware sets
  • Christmas dish set
  • Christmas bowls
  • Christmas dessert plates
  • Christmas salad plates
  • Holiday dinnerware sets
  • Holiday plates
  • Thanksgiving dinnerware
  • Thanksgiving dinnerware sets
  • Thanksgiving plates
  • Halloween plates
  • Halloween dinnerware
  • Halloween serve ware
  • Halloween dishes set
  • Easter plates
  • Bunny plates
  • Easter dinnerware
  • Easter salad plates
  • Easter bunny plates
  • Easter dinner plates

 

Napkins & Tablecloths

The following are specific terms consumers are searching for.

  • Christmas napkins
  • Christmas cloth napkins
  • Christmas paper napkins
  • Thanksgiving napkins
  • Thanksgiving cloth napkins
  • Halloween napkins
  • Easter napkins
  • Easter cloth napkins
  • Fall napkins
  • Cocktail napkins
  • Custom cocktail napkins
  • Personalized cocktail napkins
  • Funny cocktail napkins
  • Christmas cocktail napkins
  • Custom napkins with logo
  • Embroidery napkins
  • Monogrammed napkins
  • Cloth floral napkins
  • Thanksgiving tablecloth
  • Easter tablecloth
  • Easter table runner
  • Fall tablecloth
  • Halloween tablecloth
  • Spring tablecloth
  • Christmas tablecloth

 

Party decorations

The following are specific terms consumers are searching for.

  • Bachelorette party decorations
  • Halloween party decorations
  • Christmas party decoration
  • Retirement party decorations
  • Mexican party decorations
  • Butterfly party decorations
  • Rose gold party decorations
  • 90s party decorations
  • Dinosaur party decorations
  • 80s party decorations
  • Tea party decorations
  • Mermaid party decorations
  • Unicorn party decorations
  • Black and gold party decorations
  • Princess party decorations
  • Sunflower party decorations
  • Hawaiian party decorations
  • Bachelor party decorations
  • Rainbow party decorations
  • College dorm party decorations
  • Disco party decorations
  • Pool party decorations
  • Going away party decorations
  • Flamingo party decorations
  • Halloween birthday party decorations
  • Ice cream party decorations
  • Football party decorations
  • Tropical party decorations

 

Line Art

The following are specific terms consumers are searching for.

  • Minimalist line art
  • Flower line art
  • Simple line art
  • Abstract line art
  • Minimal female line art
  • Minimalist line art body

 

Wood wall art

The following are specific terms consumers are searching for.

  • Wood art
  • Wood burning art
  • Geometric wood wall art
  • Carves wood wall art
  • Wood mountain wall art
  • Reclaimed wood wall art
  • Wood resin art
  • Abstract wood wall art

 

Room specific art

The following are specific terms consumers are searching for.

  • Funny bathroom art
  • Classy bathroom wall art
  • Bathroom canvas art
  • Bathroom framed art
  • Modern bathroom art ideas
  • Bathroom art prints
  • Black and white bathroom art
  • Kitchen art
  • Kitchen canvas wall art
  • Modern kitchen art
  • Laundry room art

 

Subject-specific paintings

The following are specific terms consumers are searching for.

It’s important to note, based on my research and which websites are getting the most traffic, consumers are looking for fine art in each of the categories below.

  • Mushroom painting
  • butterfly painting
  • flower painting
  • mountain painting
  • beach painting
  • cow painting
  • cat painting 

 

Seasonal / Holiday Wreaths

The following are specific terms consumers are searching for.

  • Christmas wreath
  • Fall wreath
  • Halloween wreath
  • Spring wreath
  • Easter wreath
  • Summer wreath
  • Winter wreath
  • Valentine wreath
  • Patriotic wreath
  • Snowman wreath

 

Outdoor blankets

The following are specific terms consumers are searching for.

  • Picnic blanket
  • Waterproof picnic blanket
  • Outdoor picnic blanket
  • Large picnic blanket
  • Cute picnic blanket
  • White picnic blanket
  • Pink picnic blanket
  • Extra large picnic blanket
  • Beach blanket
  • Sand proof beach blanket
  • Large beach blanket
  • Oversized beach blanket
  • Waterproof beach blanket
  • Outdoor blanket
  • Outdoor blanket waterproof
  • Outdoor throw blanket

 

Shower curtains

The following are specific terms consumers are searching for.

  • Extra long shower curtain
  • Christmas shower curtain
  • Farmhouse shower curtain
  • Boho shower curtain
  • Black and white shower curtain
  • Shower curtain sets
  • Halloween shower curtain
  • Floral shower curtain
  • Linen shower curtain

 

Pet hammocks

The following are specific terms consumers are searching for.

  • Cat hammock
  • Cat window hammock
  • Macrame cat hammock
  • Cat tree with hammock
  • Cat wall hammock
  • Hanging cat hammock
  • Dog hammock
  • Dog car hammock (these act more of a seat protector than a hammock bed)
  • Dog hammock bed
  • Dog grooming hammock
  • Dog hammock for truck (these act more of a seat protector than a hammock bed)

 

Doll houses & furniture / accessories

The following are specific terms consumers are searching for.

  • Wooden doll house
  • Wood doll house
  • Wooden dollhouse kit
  • Doll house bed
  • Doll house furniture set
  • Doll house kits
  • Victorian dollhouse kits
  • Dollhouse windows

 

Wood projects to sell on Etsy

Wooden bed frames

The following are specific terms consumers are searching for.

  • Wooden bed frame (variety of sizes king, queen, full, twin)
  • Wooden loft bed
  • Wooden canopy bed
  • Wooden dog bed
  • Wooden bunk bed
  • Wooden day bed

 

Wooden benches

The following are specific terms consumers are searching for.

  • Wooden bench
  • Wooden storage bench
  • Outdoor wooden bench
  • Wooden bench with back
  • Small wooden bench
  • Wooden bench indoor
  • Wooden shower bench
  • Wooden entryway bench
  • Wooden garden bench
  • Wooden bedroom bench
  • Long wooden bench
  • Wooden swing bench

 

Wooden boxes

The following are specific terms consumers are searching for.

  • Wooden box
  • Wooden jewelry box
  • Wooden toy box
  • Wooden planter box
  • Wooden tool box
  • Wooden box with lid
  • Wooden storage box
  • Wooden crate box
  • Wood box with hinged lid
  • Wooden puzzle box
  • Wooden bread box
  • Wooden sand box
  • Wooden keepsake box
  • Wooden music box
  • Wooden wine box
  • Wooden ring box
  • Wooden tea box
  • Wooden gift box
  • Wooden recipe box
  • Wooden card box
  • Wooden chest box
  • Wooden bento box
  • Wooden garden box
  • Wooden sewing box

 

Wooden bowls

The following are specific terms consumers are searching for.

  • Wooden salad bowl
  • Wooden bowl
  • Wooden salad bowl set
  • Wooden dough bowl
  • Large wooden salad bowl
  • Wooden bowl set

 

Wooden trays

The following are specific terms consumers are searching for.

  • Wooden tray
  • Wooden tray with handles
  • Round wooden tray
  • Wooden serving tray
  • Wooden tiered tray
  • Wooden bath tray
  • Small wooden tray
  • White wooden tray
  • Wooden rolling tray
  • Large wooden tray
  • Wooden bed tray
  • Wooden dice tray
  • Wooden tray table

 

Wooden stands

The following are specific terms consumers are searching for.

  • Wooden plant stand
  • Wooden cake stand
  • Wooden tv stand
  • Wooden stand
  • Wooden cupcake stand
  • Wooden hammock stand
  • Wooden plant stand indoor
  • Wooden pedestal stand
  • Wooden porch swing with stand
  • Wooden easel stand
  • Wooden guitar stand
  • Wooden laptop stand
  • Wooden dog bowl stand
  • Wooden display stand
  • Wooden tv trays with stand
  • Rustic wooden cake stand
  • Wooden music stand
  • Wooden book stand
  • Wooden jewellery stand
  • Wooden phone stand
  • Wooden candle stand
  • Wooden monitor stand

 

 

Laws for Selling Handmade

Before you jump into selling handmade products on Etsy, be sure you set your business up properly. Obtain the proper licenses, permits, and registration, and understand the laws you must follow (such as tax laws). 

>> If you need guidance: Laws for Selling Handmade

 

Didn’t see a product idea on the list?

Just because a product or shop idea isn’t on the list, doesn’t mean there isn’t a high search volume or that an idea can’t be successful. 

 

A type of shop/product may have been left off because:

  • It had a lot of search volume but was very competitive 
  • There wasn’t a high search volume for it (or for specific products under it)
  • I didn’t have time to research every type of product

If you’re planning to make and sell a product that is competitive, it’s important to work on marketing. 

 

The most powerful marketing campaign starts with a target market. 

 

If you don’t know who you’re targeting, or the people you’re targeting are hard to reach, it’s going to be very hard to get your product in front of them and convince them to buy. 

 

Whether you’re planning to sell a product from this list, or come up with another idea, a target market is always important. 

 

Here’s help for finding your target market: How to Define a Target Market for your Handmade Business

 

 

How to create a successful Etsy shop

Keep in mind, an Etsy shop should not be a mish-mash of products. If you’re thinking that combing several shop ideas will guarantee a successful Etsy shop, think again.

 

Too wide of a variety will harm your sales (here’s proof: The Easiest Way to Increase Craft Business Sales by 27%)  and it will make your shop look unprofessional. 

 

When a consumer visits Etsy, it’s because they’re looking for something special that’s handmade. Which usually coincides with “quality”. 

 

Jack of all trades, master of none does not communicate “quality” to a consumer. 

 

If someone is looking for a leather apron, they’re going to trust the Etsy shop that specializes in leather aprons (just as you’ll trust a furnace repair person to fix your furnace over a general handyman/handywoman). 

 

Not only that, a shopper is more likely to find what they want when you focus on one niche. 

 

If an Etsy shopper lands in a shop with a leather apron, but there’s only one style and the rest of the listings are for paintings, bags, and home decor items, what are the chances that leather apron is going to be right for them? 

 

On the other hand, if they’re looking for a leather apron and a shop has 20 styles of leather apron, they’re more likely to find something that suits their needs. 

 

Selling a wide variety of products in your Etsy shop can work, but they should still follow a theme. 

 

For example, one may sell hats, scrunchies, tumblers, clutches, and sunglasses, but they would all follow a bridesmaid theme. 

 

This creates cohesion within a shop, even though the types of products are all over the map. 

 

To build trust with shoppers, encourage multi-item sales and repeat customers, and create cohesion within your Etsy shop, choose one theme for your Etsy shop.

 

 



Finally understand why your hard work isn't resulting in more sales

Join over 18,000 others and sign up for the
Made Urban newsletter


Powered by ConvertKit
Previous Post
Next Post

Leave a Reply

Your email address will not be published.