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Craft Trends for 2019

Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products.   Don’t confuse your existing Etsy customers or craft show shoppers by offering a...

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5 Ways You’re Using Craft Shows Wrong

Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production.   I’d stay up late the last couple...

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The Easiest Way to Increase Craft Show Sales by 27%

When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had:   No clear customer I was targeting.   No clear style I was...

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Sales-Driving Tasks for your Handmade Business

Sometimes business feels a little overwhelming right? The times you so desperately want more sales seems to be the same time you feel stumped on how to get them.   This is a worksheet I use that helps me get back to basics.   Business is not complicated....

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3 Tips to Avoid Awkward Shopper Silence at a Craft Show

The very first craft show I sold at was in a small community league hall with less than 20 vendors. Craft fairs were fairly new and indie at that time. Although people showed up, it wasn’t exactly a buzzing scene. So it made my lack of conversation/selling skills even...

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The Best Kept Craft Fair Secret for More Sales

I have a confession…   I love reading YELP and GOOGLE reviews. Especially the bad ones. I’m not really sure why. I’ll spend several minutes scrolling through strangers’ opinions of a business, even if I never plan on being a customer of theirs. At the risk of...

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How to Attract Wholesale Orders at Craft Shows

Most of my local wholesale (and consignment) accounts stemmed from craft shows. Local store owners were shopping events I was selling at and asked about carrying my products.   I’ve also obtained wholesale accounts by cold calling stores, setting up meetings and...

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5 Ways to Market Handmade Holiday Products

If you’ve created holiday themed products, you have limited time to sell them. Which means you must work hard to market them. As you probably know, they aren’t just going to sell themselves.   (If you haven't created products for the holidays, here are 3 quick...

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3 Steps to Boost Sales for the Holidays

November and December are two of the busiest shopping months of the year, thanks to all the gift-giving opportunities. Many businesses earn the majority of their revenue in the last quarter of the year. Are you ready to make the most of holiday sales?   By the...

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How to Implement the Bathing Suit Sales Technique

If you haven’t noticed by now, I love translating my riveting life experiences (buying an outhouse and eating blizzards for dessert) into business lessons.   This article is yet another lesson taken from the exciting pages of my life, this time when I was bathing...

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Do I Need a Business License to Sell Handmade Items?

Whether or not your handmade business needs a business license to operate is a common question and a topic surrounded by a lot of confusion. And that’s because…   It depends.   But in most cases, your business does indeed require a business license or...

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How to Ask for the Sale at a Craft Show (without being pushy)

My husband could eat a Dairy Queen blizzard almost every day for dessert (for those unfamiliar, it's soft-serve ice cream mixed with a flavor/ingredient of your choice). But he knows my metabolism isn’t quite as fast as his and I’ve (very kindly) suggested he not...

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5 Common Mistakes of Ideal Customer Profiles

It kind of amazes me how many handmade businesses start before they know who they’re starting for. No shame. I didn’t know who my ideal customer was when I started my first handmade business.   However, that was over a decade ago and the Internet is much...

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Want to Stand Out at a Craft Show? Try these Display Tricks

As discussed in my previous article, relating your craft show booth or table to a store window is a good way to look at your space from a different perspective and ensure you have elements that will catch the eye.   You only have a few seconds to grab shoppers'...

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3 Big Mistakes your Business is Making on Social Media

It’s almost guaranteed your customers are on one of the major social media platforms; Facebook, Instagram, Pinterest or Twitter, so your business should be too. If your competitors, or businesses similar to yours, are finding success on a social media platform, it’s a...

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How to Find a Signature Style for your Handmade Business

I believe everyone has a special talent they’re meant to share with the world. I’ve had an idea of what mine are from a fairly young age since I’ve always loved art and being creative. But it wasn’t until recently that I realized my calling was being creative through...

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What to Wear to a Craft Fair to Boost Sales

Asking what one should wear to a craft fair is sort of like asking “what should I wear to work?” The answer would depend greatly on the type of work, the environment and who you interact with in a day.   There isn’t a straightforward answer to "what do people...

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How to Turn a Failing Handmade Business Around in 5 Steps

A little over a year ago, I felt completely hopeless about my business. I started each day with a pit in my stomach and went to sleep each night with sweaty palms. Made Urban was a failing business and I didn’t know what to do.   I had one big light bulb moment...

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5 Greatest Lessons Learned from a Failed Business

I honestly love reading stories like this one because they help me realize that every business goes through struggles and none are an overnight success. So I hope this story will inspire you too and show there are many failed business attempts, mistakes and years...

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Make More Money at Craft Fairs ebook
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