Made Urban Blog

3 Big Mistakes your Business is Making on Social Media
August 20, 2018
It’s almost guaranteed your customers are on one of the major social media platforms; Facebook, Instagram, Pinterest or Twitter, so your business should be too. If your competitors, or businesses similar to yours, are finding success on a social media platform, it’s a good indication that your business can also find success there.   But there are more businesses struggling to find success on social media than those who have found it.   Although I don’t believe social media is the best marketing tool for your handmade business, it is still important. You’re likely spending a lot of time on your social media marketing so you want to be sure it’s working and you’re getting a return on your time or money inves..
How to Find a Signature Style for your Handmade Business
August 6, 2018
I believe everyone has a special talent they’re meant to share with the world. I’ve had an idea of what mine are from a fairly young age since I’ve always loved art and being creative. But it wasn’t until recently that I realized my calling was being creative through writing. It’s easy for me to see what a perfect fit it is for me now, and have developed a signature style of writing, but it wasn’t always that obvious.   I can’t just write on any subject. If you told me to write a fictional short story, I’d be lost. I don’t really have an interest in reading fictional books and have stocked my library with business books.    So naturally, that’s where I’ve found my niche in writing. I lo..
What to Wear to a Craft Fair to Boost Sales
July 27, 2018
Asking what one should wear to a craft fair is sort of like asking “what should I wear to work?” The answer would depend greatly on the type of work, the environment and who you interact with in a day.   There isn’t a straightforward answer to "what do people wear to craft fairs?" because it depends on the business you’re representing, the event you’re selling at and the shopper you’re wanting to attract.   Someone selling high-end art at an art show would want to dress up while someone selling vegetables at a farmers’ market might want to dress down. A vendor at a craft show selling vintage inspired children’s toys would want to have a much different look than someone selling trendy jewelry.  ..
How to Turn a Failing Handmade Business Around in 5 Steps
July 20, 2018
A little over a year ago, I felt completely hopeless about my business. I started each day with a pit in my stomach and went to sleep each night with sweaty palms. Made Urban was a failing business and I didn’t know what to do.   I had one big light bulb moment that turned my failing business around and finally got me on the right path.   Now I’m crushing the goals I set, am at a place I thought I’d NEVER be and I have total confidence in myself as a business person.   If you’re feeling like you’re failing in business and are ready to give up, have a read over my story here, sharing the 5 major mistakes I made and how I would correct them if I could go back and do it all over.   And then re..
5 Greatest Lessons Learned from a Failed Business
July 16, 2018
I honestly love reading stories like this one because they help me realize that every business goes through struggles and none are an overnight success. So I hope this story will inspire you too and show there are many failed business attempts, mistakes and years behind successful businesses.   If you're looking for advice on how to turn a failing business around, check out: HOW TO TURN A FAILING HANDMADE BUSINESS AROUND...IN 5 STEPS.       Today, I can confidently say I run a successful business through the Made Urban Blog. But if I said that a couple years ago, I would have been lying. I wasn't confident about how my business was progressing and would pray people wouldn’t ask me what I did or ho..
Make This Difficult for Shoppers & You'll Boost Sales
June 23, 2018
In most cases, you should be making your customers’ lives easier. But in one aspect, you should be making it more difficult.   To explain, I’m going to tell a story about a septic tank and an outhouse.   Not very glamorous, I know. But it’s a true story that taught me an important sales lesson and is proof that, in some cases, making it difficult for shoppers can result in a sale.   Continue reading below...     We recently purchased a cabin. It has a well, running water and a septic tank, which we were assured was emptied right before we gained possession of the cabin.   Long story short, it was not actually empty and we had to pay an emergency rate to have it emptie..
How to Sell More at Craft Fairs
June 15, 2018
My handmade business started when I sold at my first craft fair. I used them as a staple to grow my business and was always on a quest to sell more at craft fairs, so I went to work on several aspects of my business. I chose a name I liked, had logos, business cards, product tags, a website, etc. designed to suit my preferences and made products I wanted to make, when I had time to make them.   When it came to craft fairs, I signed up for ones that suited my schedule, were put on by organizers I knew and would be filled with other vendors I loved. I created stock based on what I thought might sell and how much I could fit in before the event.   I created my display based on what was most convenient for me. Baskets f..
10 Unique Branding Ideas for your Craft Show Booth
May 22, 2018
There's a lot that goes into defining and communicating your brand; first you must know what your USP (unique selling position) is, then you must be able to sum up the vibe of your brand and then you must determine how you'll communicate that vibe.   Your brand should come through in even the smallest details of your business and these ideas are ways to help you do that.   If you would like help determining your USP (i.e. what you do differently or better than the thousands of other businesses selling a similar product) and branding, please sign up for my FREE 5 day challenge BEAT LAST YEAR'S SALES.   The challenge will spark ideas for your USP and branding and share lessons from my ebook HOW TO SELL HANDMAD..
5 Things Crafters Waste their Time (& Money) On
May 11, 2018
I made this list based on areas I wasted my time when starting my handmade business. I was able to see positive changes when I corrected them so I think the changes can be beneficial to your business too. I also based it on the mistakes I commonly see other handmade businesses make.   We’re so close to our work it’s hard to take a step back, look at the big picture and see where we’re off track. Sometimes the answers to our problems are staring us right in the face.   I wish someone had pointed out these common time/money wasters to me years ago. But hopefully this list helps guide you in the right direction quicker than I got there.   There are only so many hours in a day and I know many of you are..
Monthly Plan & Checklist for a Handmade Business
May 3, 2018
“Organization” may not be at the top of everyone’s goal list by I’m sure “making money” is. In order to make money and run a profitable business…you must be organized. You should have a plan well before you go into a month and have implemented tasks that are going to bring you sales.    Sales are not instant.    Sure, you can send a newsletter to your email list and generate a few sales instantly. But getting those people signed up for your newsletter, creating content and building trust and interest so subscribers open your newsletter, click links and buy, typically takes months of work.   To get sales next month, you should already have a plan and be implementing the steps.  ..

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