When you’re selling at a craft show, it’s important to optimize sales.  Selling two items to each customer is better than selling one item to each customer.  Even if a customer only buys one item at the event, the right strategy can encourage them to buy another item from you after the event and become…

Craft shows require so much time and money to prepare for. Walking away having only made one sale, or no sales, is deflating (and frustrating). Sometimes it’s just the way the cookie crumbles.  Even experienced vendors who typically generate hundreds of dollars at a craft show can have zero-sale events for reasons out of their…

It’s important to realize that a craft show display is never “done”. With each craft show, you’ll likely want to tweak something based on: the type of craft show you’re attending new products changes to your brand what your target market is looking for (e.g. back-to-school products in September vs. stocking stuffers in Nov/Dec) But…

Before spending time and/or money buying or creating fixtures for your craft fair table or booth, keep these 5 things in mind.   1) Shopability There are some really cute and clever ways to display items but if they’re items that shoppers are going to want to pick up and touch, make that step easy…

A common mistake craft show vendors make is trying to use every square inch of their space.  In an attempt to optimize sales, they fit as much product on their table as possible. But doing so can have the opposite effect and actually harm sales (and your brand).   What is negative space? Negative space…

A common mistake craft show vendors make is treating their space like a stock room and trying to fit in as much as possible.  This approach can end up lowering the perceived value of your products and attracting the wrong type of shopper. Imagine a few types of clothing stores: Low Price In a thrift…

Tote bags are one of the trickier items to display on a craft show table. Some styles don’t stand on their own and the styles that do, tend to take up a lot of table space.  So here are my tips for creating a craft show display that includes totes, the fixtures and accessories I…

Color, and how you use it, is the most important element of your craft show display.  Color can instantly catch a shopper’s attention, tell your target market your products are right for them, and help tell a story. There are many ways to incorporate color. This article’s quick fix focuses on color in product groupings. …

You’ll never attract every shopper at a craft show. And attempting to can do more harm than good. As Marie Forleo says: If you’re talking to everybody, you’re talking to nobody. You need to define your target market and focus on building a business and products for them.  However, a few mistakes can repel even your…

If you sell at enough craft shows, markets, and events, you’ll eventually run into shoppers who think your prices are too high. They’ll tell you they could make it themselves, get someone to make it cheaper, or find the item at the mall for less. Yet they still want the item and are asking for…

When I first started selling at craft shows, I was in a tiny apartment. I didn’t have much room to store display fixtures and I didn’t have power tools to cut pieces of wood. I also didn’t have any way to cary big and heavy pieces of wood home. So to me, this DIY is…