Made Urban Blog

5 Steps for When your Handmade Products Aren't Selling
January 22, 2018
Those of us who create, often have a strong desire to. We didn’t start making bags, jewelry or scarves because handmade became trendy; we started because it excites us. But what do you do when your handmade products aren't selling?   It’s hard when your passion and hard work isn’t validated through sales.   Even if creating is just a hobby and not relied on for income, there comes a time when you, and everyone around you, has more of your creations than you/they know what to do with. (If that sounds familiar, you may be interested in my new ebook HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY)    The craft room starts getting crammed with piles of un-sold inventory and un-used materials. Y..
4 Easy Ways to Revive a Dead Facebook Page
January 8, 2018
Sometimes, we can fall a little bit out of love with our Facebook pages, right?   Sometimes it can just feel a bit laborious and we lose our mojo.   At the time of writing this it’s early January. Most of us are feeling full from overloading on mince pies and chocolate, plus we’re overwhelmed with assessing where we’ve been and where we’re going. We’ve been distracted with life and unless we’ve been a scheduling ninja and somehow found time in between the family meals and Netflix binging to map out our social media, we’ve neglected things.   It’s a heady time for us small business owners!   If this is you, firstly know you’re not alone. In the Craft my Success Facebook group..
How to Increase Handmade Sales in February
January 1, 2018
February holds one of the first major gift-giving holidays of the New Year: Valentine’s Day, which is a great holiday to boost your handmade sales.   To impact sales in February, you must start planning and marketing in January…at the latest. The further ahead you can plan, the better off you’ll be, ensuring you’re prepared for wholesale orders and craft shows.   Let’s take a look at how you can prepare for Valentine’s Day to boost your February sales.     1) UPDATE SALES CHANNELS Determine  how you'll add a Valentine's Day flair to a sales channel and which ones you'll use to promote your products.   Updating backdrops to red or pink, adding heart shaped props or red rose..
Where to Sell Handmade Crafts Locally
December 7, 2017
So you've started a handmade business and now you need to get out there and sell them goods! Here's a list of potential venues to sell them through if you want to stick to selling your handmade crafts locally.     Why locally? Well there are many benefits to local. Here are the pros and cons of selling handmade crafts locally:   PROS Low shipping fees Start small, prove your business model, then expand Great for selling hard to ship items You build an audience for a future brick and mortar store Easier to make connections Easier to get featured in the press   CONS Limits who you can sell to     Let's look at the different ways you can sell handmade craf..
How to Set Up a Sales Funnel for your Handmade Business
November 7, 2017
In the past couple weeks there have been two products appear in my Facebook feed that have piqued my interest. One, I instantly purchased after visiting their website and the other, I didn’t even get close to putting in my shopping cart. One had a good sales funnel and the other had bad sales funnel.   Both products caught my attention and initially had me thinking I would buy, so a good start to two different sales funnels. But it all went downhill from there with the one company while the other one actually went uphill and encouraged me to buy more.     One product was a niche product: a water bottle that tracks how much water you drink and the other was a nice sweater.   The sweater was exac..
100+ Crafts to Make & Sell from Home
October 24, 2017
Making and selling crafts isn’t as simple as looking up an idea, learning how to make it and setting it up on a website or at a craft show to sell. You must find a unique angle for your crafts if you want to stand out and sell more. There isn’t a craft that doesn’t have competition but finding a niche for your product will help you lessen the competition.     If you're looking for a list of specific products (instead of ways to come up with new ideas for products), please visit:   HOT ITEMS TO SELL AT CRAFT SHOWS IN 2018   It covers items that are most searched for in 2018         When’s the last time you pulled your wallet out, without hesitation and were immediately..
Where to Market & Sell your Handmade Products
October 17, 2017
I had an incredibly gut wrenching moment when I woke up one morning to discover one of the social media accounts Made Urban uses for marketing had been suspended and my page with over 25,000 followers, which drove a big chunk of our traffic, could no longer be found.   Many Etsy sellers have dealt with the same type of issues over the past few years as the rules and algorithms change. You’ll find many forums with Etsy sellers sharing how their shop traffic and sales are drastically down. Many stating sales dropped by 80% after an Etsy update and are wondering what to do now.   Several website owners complained about a big drop in traffic when Google implemented a change to their Penguin algorithm. While some have be..
1 Simple Sales Technique to Sell More Handmade
October 5, 2017
It was 8am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet and actually had a conversation on our way to Starbucks that a breakfast sandwich would be great that we’d just make eggs and hashbrowns once we got to our cabin.   But first…we needed coffee.   2 caffeinated drinks were what we agreed on as we pulled up to the drive through but then the lady on the other side of the speaker threw us a curve ball.....       "Would you like a chocolate chip cookie with your order?"   "Sure!" My husband answered.   I didn’t really think anything of it until we were waiting to pull up to the window and I th..
How to Make Less but Sell More at your Next Craft Show
September 25, 2017
I shut my handmade business down several years ago and one of the big reasons for doing so was that I was run down. I was exhausted from sewing handbag after handbag, trying to sell more and more, at craft show after craft show.   I think I was starting to feel a little unappreciated in my own business. Sounds strange, but it happens! With no boss to give you a pat on the back, encourage you to take a vacation for all your hard work or authorize a pay increase, it’s easy to lose motivation.   Sure, you can do all of those on your own, since you are your own boss, but it doesn’t give you quite the same satisfaction.   I love running my own business and I did really enjoy running my handmade business. But..
How to Prepare for a Busy Holiday Craft Show Season
September 12, 2017
Holiday craft show season is going to be in full swing sooner than you know it, so now is the time to prepare. If you’ve participated in events before, you know the amount of work that goes into them. They require you to start thinking about, planning and preparing months in advance.   I can’t tell you how many years I spent enjoying September, slowly picking away at my craft show to-do list and spending the better part of October, November and December in a stressed out, frantic state.   The holidays are one of my favorite times and year after year I would spend every waking hour I wasn’t at my full-time job (or eating), in my craft room…wishing I had planned better. I was jealous of all the craft show shopp..

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