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15 WAYS TO LOWER YOUR WEBSITE’S SHOPPING CART ABANDONMENT RATE
August 22, 2016
60% - 80% of online shoppers abandon their shopping carts (source). That means a whole lot of people thought about buying something but didn’t have a strong enough feeling that the product was right for them or that they really needed it. Abandonment may also be the result of pricing or website issues but there’s a way to fix those too.   This article will cover a variety of ways you can increase the number of people who add an item to their online shopping carts and actually follow through on purchasing. From turning browsers into buyers to getting rid of any surprises that make them have a second thought, here are 15 tips:     TURNING BROWSERS INTO BUYERS I’ll typically abandon a shopping cart if I ..
TOOLS TO HELP INTROVERTS SELL MORE AT A CRAFT FAIR WITHOUT SPEAKING
August 16, 2016
  Whether you love to talk or not, doesn’t everyone want a little help when it comes to selling? You can either do it all yourself and explain your products and vision to each customer or you can add some silent sellers to your craft fair booth to help you get the job done.   Here are 10 elements to have in place to help you make sales at a craft fair.   1) FOCUSED PRODUCTS Obviously you need products to make sales but more products does not equal more sales.   There’s something about trying to fit too many different products and ideas on a craft fair table that instantly lowers the value of them and turns shoppers away. When they have to search for purpose or understanding, they’re less lik..
WANT YOUR WEBSITE TO MAKE SALES? YOU NEED TO DO IT IN 15 SECONDS
August 8, 2016
  I put a LOT of time into my articles. Probably too much to be honest. I write and write then edit and edit. I read each article several times to be sure I’m using the correct there/their/they’re to avoid the grammar police. Whether you’re writing text for an article, a sales page or a page of your website, you want your visitors to get something out of it. If it’s an article, you may want them to get value out of it so they sign up for your newsletter. If it’s a sales page, you want visitors to get the main selling points of your product or service so they purchase. If it’s a page of your website, you may want visitors to keep scrolling or clicking to other pages. Determine what that something is and keep the fol..
15 MISTAKES MADE ONLINE THAT ARE COSTING YOU SALES
August 8, 2016
  This is a mistake I see so many handmade sellers make. I spend well over 40 hours a week digesting everything creative/handmade/small business related so I’ve seen a healthy amount of handmade business being a shining example of the “DO” in this area and of the “DON’T”. That area is…   Not putting enough effort into raising their product’s perceived value. Perceived value is the worth your shoppers put on your products or value through each element that surrounds your products. Of course the products themselves have an effect on perceived value but today I want to share 15 areas that often get neglected by businesses online and end up costing them sales.   1) Poor Product photos This one is s..
NOT ENOUGH VENDORS USE THIS POWERFUL METHOD WHEN CREATING PRODUCTS
August 7, 2016
Imagine you’re heading to a craft fair and are looking for a knitted scarf to go with your new cream winter jacket. You spot two vendors selling knitted goods. One has scarves in a variety of colors, folded in rows on the table. You think you see a couple colors you might like but then you spot the second vendor. Their display instantly catches your eye as you see 2 very clear looks: A soft muted collection with cream, blush pink and a light heather grey A collection with rich, deep colors; a rusty brown, mustard yellow and burgundy You can immediately imagine how great one of the soft colors would look paired with your new coat and are able to see how the scarf hangs as it’s shown 2 different ways on bustforms..
SELLING THROUGH YOUR NEWSLETTER? SALES GO DOWN WITH THESE MISTAKES
August 1, 2016
  I’ve subscribed to A LOT of newsletters over the past several years. Some I sign up for because I love their content and don’t want to miss anything and some I sign up for because they’re offering a free download or worksheet but you need to join their newsletter to receive it. I’m sure I’m not alone in receiving way more emails than I can actually read each week. So I’m usually on the lookout for a reason to unsubscribe from a newsletter: headlines that aren’t relevant to me, emails sent too frequently, constantly trying to sell something, content being lackluster, etc. I believe these are the general reasons anyone unsubscribes from an email. But there’s another reason I do it: I don’t know who the..
WANT TO ATTRACT SHOPPERS LIKE MAD AT YOUR NEXT OUTDOOR MARKET? TRY THIS FUN IDEA
August 1, 2016
  These are super easy ideas and can work regardless of what type of products you’re selling. Aaaand, it will only cost you a couple pennies per customer. What you’ll gain are shoppers who are more enticed to come into your booth and shop, stick around a little longer and be more likely to remember you and your brand. Are you ready to find out what it is?   RELIEF FROM THE HEAT!   There are couple ways you can do this for very little cost. And if heat isn’t an issue, scroll down for some more out of the box ideas that will make your shoppers’ time in your booth more comfortable and memorable!   IDEA #1 - A Cold Water Station PLEASE CHECK WITH YOUR CITY ON LICENSES & PERMITS. Each jur..
HOW TO SELL AT A CRAFT FAIR WHEN YOUR PRODUCTS REQUIRE PERSONALIZATION AFTER PURCHASE
July 25, 2016
Personalization or customization is one of the benefits of selling handmade. It doesn’t work for everyone but selling products that shoppers can put their own touch on is something that’s hard to come by with big companies.   If you sell personalized products that take longer than a few seconds to customize, you may be wondering how you’d ever make it work at a craft fair. Not to worry! I’m here to help. Below are several ideas to get your wheels turning and decide if you can make craft fairs work for you.   ACCEPT ORDERS BEFORE THE EVENT An important aspect of craft fairs is to let your existing customers and fans know to come visit you. During your promotion of the event, let your fans know, and even th..
NOT HITTING YOUR MONEY MAKING GOALS? THIS IS PROBABLY WHY
July 25, 2016
  I cover this in more detail in the goal-setting chapter of my e-book but it’s too helpful of a concept to not share with everyone. Do you ever notice that when you want something so incredibly bad, it seems like it’s never going to happen? While on the other hand, when you’re a little more impartial to something, it seems to come to you with ease? That’s the power of letting go. If you don’t believe that your thoughts have an impact on your life and the outcome of circumstances, then you probably won’t find value in this article. But, if you’re like me and have read enough and experienced enough to prove to yourself that it’s not some magical way of thinking, it can all be rainbows and lollipops (but no..
A TRICK TO HELP YOU RESPOND & MOVE ON QUICKLY FROM RUDE EMAILS
July 18, 2016
We’ve all received them. Even if you’ve never had to read a rude email or comment through your business, you’ve likely had to deal with a personal one. I don’t know about you but first my stomach drops and then my ego kicks in and I get defensive. Perhaps you feel differently when you read a criticizing email. Do you feel like crying? Or maybe it makes you feel anxious or small. Whatever your feelings are as you digest someone else’s words, I think this technique will help you. The most important thing to remember when it comes to business is not to take it personally. I know. Waaaay easier said than done. But when it comes to responding, you don’t want to let your emotions get the better of you and respond in a way th..
SLOW SALES DURING SUMMER? 10 WAYS TO BOOST SALES NOW
July 17, 2016
Regardless of whether business ramps up for you in the summer or the winter, every business goes through a slow period and these tips are here to help, whenever that strikes. The holidays are usually a great time for sales with all the gift giving and dressing up for parties that goes on. So you’re not alone if you feel your sales drop as the days get warmer and longer. Who doesn’t want to be outside, enjoying the sun and eating ice cream? But we do have a business to run right? It can be a little comforting to know that it’s not just you and the situation is slightly out of your control but don’t use that as an excuse to ignore your business for three to four months. Working harder and trying to stay busy isn..
SELLER SPOTLIGHT WITH TINA FROM THE BLACK STAR BOUTIQUE
July 12, 2016
We were really excited to interview Tina from The Black Star Boutique to learn more about her handmade business. Not only do her listings catch our eye each time she posts, we're in awe of all the amazing hands and publications she's gotten her jewelry into. Some amazing advice, inspiration and photos to follow so take your time, have a read through and soak it all in!Tell us about your company:The Black Star Boutique is a collection of boho jewelry inspired by the beauty of nature's gems and created by Canadian Reiki Master, Tina Guenthner.Why did you start your business?I started The Black Star Boutique in 2009 when I first became a Reiki Master. I loved designing jewelry that told a story for the person wearing the creation. When I began..
5 WAYS YOUR PHOTOS ARE COSTING YOU SALES PLUS ADVICE FROM AN INSTAGRAM AUTHORITY HELLO, I'M HANDMADE!
July 12, 2016
  You’ve heard it before; photos are important to your handmade business. But are you aware of how important? You quickly snap a photo with your camera phone and some decent lighting because it’s more important to get it posted with an average photo than to not post it at all. Those “quick pics” you’re posting for content may be doing more harm than good. Having great photos may seem like a bonus that’s a nice to have and not a need to have but below are 5 ways your photos may be deterring shoppers from buying. You’ll also find some tips on taking great photos and the types of photos you should be including to increase your sales. We’re also excited to have some input on this topic from Jules Tillman fr..
10 TIPS TO PREVENT THEFT AT A CRAFT SHOW
July 6, 2016
  I bet you would never think someone would rip off a small handmade business....but it happens. You obviously want to assume the majority of your shoppers are stopping by because they're interested in supporting you and we never want to deter them from shopping but as a small business, you also have to protect your profits.  Here are 10 tips (some more extreme than others) on how to help prevent theft at your next craft show, market or event. Using 1 or more of the tips below can allow you to go about your market day, helping your supportive customers and quietly letting shoplifters know, this is not the booth to mess with ;)   1) Create clear sight lines & remove blind spots Whether you have a small table or a la..
How To Start a Conversation with Any Shopper at a Craft Show
June 21, 2016
  Although sales are not naturally my strong point, I picked up a few tips while working in retail. I’m not one for pushy sales tactics but you also don’t want to hear crickets when people are at your booth. Part of the beauty of selling handmade is the experience the shopper gets with the creator.   When do you ever get to talk to the person who designed the clothes while shopping at Gap? There’s a personal connection you just can’t beat. If you weren’t born with the gift of the gab, here’s one easy tip that will get any convo started.   Ask an open-ended question.   A close-ended question is one they can answer “yes” or “no” to. ..

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