Made Urban Blog

April Checklist & Planner for Small Handmade Businesses
March 23, 2018
Since April 2018 has come and gone, the original content is no longer relevant.    But fear not!   I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner.      Please visit  MONTHLY PLAN & CHECKLIST FOR A HANDMADE BUSINESS You'll find a more current checklist & planner there   ..
Hot Items to Sell at Craft Shows in 2018
March 16, 2018
Every handmade vendor wants to know what the hot items are to sell at craft shows each year. There are so many factors that affect which booth is the busiest and there’s no guarantee an item will be a hot seller at every event. But, vendors can follow trends, put their spin on them and be more likely to stand out to shoppers.   When it comes to making products you sell at craft shows, you may offer:   Products that don’t follow trends Products that are on trend Products that are ahead of trends     1) PRODUCTS THAT DON'T FOLLOW TRENDS If you're a vendor making products that don't follow trends and pave their own path, that's amazing! A product doesn't need to be part of a major trend ..
The Most Effective Sales Technique
March 12, 2018
Selling is not a strength of mine. But when I worked as a regional merchandiser for a major retailer, I participated in selling workshops because there were times I had to help customers and during busy shopping holidays, everyone had to sell, regardless of position or title. So I learned a sales technique or two in my day.   As much as I hate selling, I can’t deny; the sales techniques I was taught, work.   Thinking about what’s at the core of the most successful practices, I realized it came down to a simple sales technique that can turn almost any non-seller and any business into a selling machine. That sales technique is…   Limit options & decisions   When shoppers have too many opti..
March Checklist & Planner for Small Handmade Businesses
February 22, 2018
Since March 2018 has come and gone, the original content is no longer relevant.    But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner.      Please visit  MONTHLY PLAN & CHECKLIST FOR A HANDMADE BUSINESS You'll find a more current checklist & planner there   ..
How Much Money can you Make at a Craft Show?
February 8, 2018
It’s the question everyone wants to know: how much money can you really make at a craft show? It’s not an easy one to answer and of course there are SO many factors that can affect the total but I’m going to give a general idea here.   You don’t want to know how much any vendor can make, you want to know how much money you can make right?   If you live in a small town, have just started a handmade business and are trying out the weekly farmers’ market in town, how much money you make is going to be completely different from someone who’s been in business for years and travels to Chicago for the Renegade craft shows, which attract tens of thousands of people over a few days.   Using the steps b..
Handmade Business Checklist & Planner for February
February 5, 2018
Since February 2018 has come and gone, the original content is no longer relevant.    But fear not! I have improved the article and made it evergreen so the advice applies no matter which month it is and you can grab the most current checklist and planner.  Please visit  MONTHLY PLAN & CHECKLIST FOR A HANDMADE BUSINESS You'll find a more current checklist & planner there  ..
5 Steps for When your Handmade Products Aren't Selling
January 22, 2018
Those of us who create, often have a strong desire to. We didn’t start making bags, jewelry or scarves because handmade became trendy; we started because it excites us. But what do you do when your handmade products aren't selling?   It’s hard when your passion and hard work isn’t validated through sales.   Even if creating is just a hobby and not relied on for income, there comes a time when you, and everyone around you, has more of your creations than you/they know what to do with. (If that sounds familiar, you may be interested in my new ebook HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY)    The craft room starts getting crammed with piles of un-sold inventory and un-used materials. Y..
4 Easy Ways to Revive a Dead Facebook Page
January 8, 2018
Sometimes, we can fall a little bit out of love with our Facebook pages, right?   Sometimes it can just feel a bit laborious and we lose our mojo.   At the time of writing this it’s early January. Most of us are feeling full from overloading on mince pies and chocolate, plus we’re overwhelmed with assessing where we’ve been and where we’re going. We’ve been distracted with life and unless we’ve been a scheduling ninja and somehow found time in between the family meals and Netflix binging to map out our social media, we’ve neglected things.   It’s a heady time for us small business owners!   If this is you, firstly know you’re not alone. In the Craft my Success Facebook group..
How to Increase Handmade Sales in February
January 1, 2018
February holds one of the first major gift-giving holidays of the New Year: Valentine’s Day, which is a great holiday to boost your handmade sales.   To impact sales in February, you must start planning and marketing in January…at the latest. The further ahead you can plan, the better off you’ll be, ensuring you’re prepared for wholesale orders and craft shows.   Let’s take a look at how you can prepare for Valentine’s Day to boost your February sales.     1) UPDATE SALES CHANNELS Determine  how you'll add a Valentine's Day flair to a sales channel and which ones you'll use to promote your products.   Updating backdrops to red or pink, adding heart shaped props or red rose..
Where to Sell Handmade Crafts Locally
December 7, 2017
So you've started a handmade business and now you need to get out there and sell them goods! Here's a list of potential venues to sell them through if you want to stick to selling your handmade crafts locally.     Why locally? Well there are many benefits to local. Here are the pros and cons of selling handmade crafts locally:   PROS Low shipping fees Start small, prove your business model, then expand Great for selling hard to ship items You build an audience for a future brick and mortar store Easier to make connections Easier to get featured in the press   CONS Limits who you can sell to     Let's look at the different ways you can sell handmade craf..

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