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How To Cover the Overhead Costs of your Handmade Business
June 14, 2016
  If you've started a business, the idea is to be profitable so you want to be sure you're considering your overhead costs and how you're going to cover them. Here's a little more info on what is considered an overhead expense, the different types and how to cover them in your handmade business.   What are overhead costs? Overhead costs can be defined as the indirect expenses related to operating a business. In other words, any cost that is not directly related to the manufacturing of a product or delivery of a service  There are fixed overhead expenses that generally stay the same from month to month. For example: rent for your studio space utilities for that space wages you have to pay to your employees ins..
10 WAYS TO GET MORE DONE BEFORE A CRAFT FAIR
June 7, 2016
      Craft show season is a busy time for handmade businesses. Being more right brained, I was never the best at time management and logical planning. I kind of just went with the flow and panicked the week before a show, pulling all-nighters to build up my stock. Practical? No. But I did learn several valuable tricks to getting lots done in minimal time.   If you're in panic mode right now, wondering how you're ever going to be ready for your show this weekend, try out these tips to make fast work of a long list.   1) Assess Take a moment to logically think about what you really need and don't need, product wise, for this upcoming show. I would always have these "genius" ideas for new items..
DO YOU STAND OUT FROM YOUR COMPETITORS? A Q&A EXERCISE TO SET YOUR BUSINESS APART
May 31, 2016
    We’re taught from a very young age to follow rules and fall in line so it’s no wonder we’re a little timid when it comes to questioning the rules and stepping outside the box. My favorite story that teaches us the importance of thinking for ourselves is about a mother and a ham. Yes. A lot can be learned from ham ;) There are several versions of the tale but the basics are: A mother is cooking a ham and cuts the ends off before putting it in the pan. Her daughter asks why she cut the ends off and the mother replies because that’s what my mother always did. The daughter asks her grandmother why she cuts the ends off the ham and she replies because that’s what my mother did. The daughter asks her great g..
5 FUN QUESTIONS THAT WILL SERIOUSLY IMPROVE YOUR BUSINESS
May 25, 2016
  I love a little bit of homework when it comes to my business and I also think it’s important to always be looking at it with critical eyes. These are 5 questions that are fun to answer and incredibly important when it comes to creating a successful business. If answered with thought and implemented, you can make some big improvements. Don’t let the fact that you already have an idea, a business plan or a completed product, website or packaging stop you from analyzing and making changes. There isn’t a successful brand out there that doesn’t constantly tweak and improve so consider change a prerequisite of running a business. Print off the sheets below and really take the time to put thought into your response..
MISTAKES I SEE MOST OFTEN AT CRAFT FAIRS & THE SIMPLE SOLUTIONS
May 18, 2016
  Perceived value is everything when it comes to selling your work. You don’t want to put hours and hours into a product that your ideal customer loves and would pay top dollar for, only to have them think it’s cheaply made because it’s thrown in a Ziplock bag for packaging.   Online, photos and text are King. But in person, there are several details that need your attention to be sure more shoppers are saying Sold! rather than See ya!   These are 5 areas you may be lowering perceived value which ultimately lowers your sales.   I love using analogies so let’s imagine EOS (a strong brand I reference frequently) as a small handmade business, debuting&nbs..
5 MISTAKES THAT DECREASE YOUR PRODUCT’S VALUE & KILL SALES
May 16, 2016
First impressions are everything. And if you want to make sales, your business’ first impression needs to lead the consumer to believe your product’s value matches, or is greater than, the price. There is so much that can either contribute or detract from the perceived value of your work. The trick is to get shoppers to put a high value on your products before they even look at the price tag. That way, when they see the cost they either think, whoa, I totally thought it was going to be more expensive or yup, that price seems right, I’d totally pay that. There are several ways you can increase the perceived value of your products but below are 5 of the most common mistakes handma..
1 ACTION THAT WILL GET YOU EXCLUDED FROM FUTURE CRAFT FAIRS
May 15, 2016
Organizers put a ton of work into planning and executing a craft fair and they’re relying on their vendors to help make it great. You’ve helped spread the word, created tons of amazing stock, showed up on time and were a peach to deal with. But one mistake at the end of the craft fair can put you on an organizer’s naughty list and make it really hard to get accepted to their next event. What’s that mistake you ask?   Leaving early! When you begin packing up your handmade goods before closing time, it creates a whole slew of negative effects. You may think that you’re just losing a couple sales but it’s much more than that, it affects your business’ reputation, other vendors and of course the organizer. Yo..
5 THINGS A SHOPPER SHOULDN'T SEE AT A CRAFT SHOW
May 14, 2016
Craft shows are definitely a more relaxed atmosphere and that’s what makes them such a unique shopping experience. Shoppers get to connect and have an engaging conversation with the owners of a small business. Although this setting allows the more casual side of business to come through, you still want to be sure you keep a professional vibe and represent your brand properly. Here are 5 things customers don’t want to hear or see at your craft show booth:   1) A stressed out vendor If you just battled blizzard conditions, your sitter cancelled last minute and you forgot half your product at home; try not to let it show when the shoppers start filing in. The horrible roads may b..
ARE YOU WASTING YOUR TIME WITH SOCIAL MEDIA? HERE’S HOW TO TURN LIKES INTO SALES
May 12, 2016
  Social media stats have sucked us into thinking that thousands of followers and hundreds of likes equals success. So small businesses spend their days bouncing from one social media account to another, following, liking, commenting and sharing in hopes that the favor is returned. They follow people they have no interest in, only to unfollow them when they don’t follow back or when they want to increase their followers to following ratio. But who are these people who end up following and liking? Are they just throwing you a like or are they proving their like for your business by actually buying? It’s amazing to post something and get a bunch of “thumbs up” or “hearts” but if you’re running a business, yo..
SLOW CRAFT SHOW? HOW TO ATTRACT SHOPPERS LAST MINUTE
May 11, 2016
If you participate in enough craft shows, you’ll most likely come across one with low traffic. Whether it’s poor marketing by the organizer or due to elements that are out of everyone’s control, like the weather, don’t throw in the towel just yet. It’s easy to feel upset and start complaining with the other vendors but it’s better to keep a positive attitude and try your best to attract some shoppers. Here are 5 things to try:   1) Use your social media That’s the beauty of Facebook, Twitter, Instagram, etc. You can reach a large audience immediately and influence their plans. Take some pics or video of all the awesome items they’ll find at the event and be sure to use hashtags. Tag the city you’re in an..
3 CLEVER WAYS TO GET CRAFT FAIR SHOPPERS TO BRING YOU MORE SALES
May 10, 2016
Everyone and their mama has a cellphone and majority of those phones have a camera on them. Why not encourage craft fair shoppers to take that phone out and use the camera to market your business? Here are 3 clever ways:   1) Capture your Business Card Information It’s much easier to sell to existing customers than it is to acquire new ones so this first one is to get your customers to market your business to themselves. A subtle reminder of your business will keep it top of their mind when they’re ready to purchase again. And a good way to subtly remind your customers of your business is to get your info onto their phone. We talked about getting your business information on..
EVENT SPOTLIGHT WITH WHITE BARN MARKET
May 3, 2016
White Barn MarketBIO: A unique, family operated, small town market, providing a place to find special gifts, local produce & plants, vintage & antique items, handcrafted lovelies and natural products.2016 will be our 3rd year running, and will host a total of 10 markets from May - September.NEXT EVENT: 10am - 4pm Saturday May 7th 2016, Rain or Shine!Range Road 14 & Highway 39 outside of Thorsby, AbMore details ->WEBSITE: www.facebook.com/whitebarnmarket/What makes your market different from other craft fairs/markets?The White Barn Market has quickly become a local countryside attraction, drawing people from far and wide. Surrounded by nature, you'll find a fresh and invigorating, yet laid-back atmosphere in which you can leis..
JOIN MADE URBAN'S AFFILIATE PROGRAM!
May 2, 2016
If you’re a fan of our e-book or our articles and know your audience will find MAKE MORE MONEY AT CRAFT FAIRS useful, become our affiliate!(please type "AFFILIATE PROGRAM" into the subject field and in the message, let us know you're interested in applying and where you'd like to share our e-book) WHAT’S AN AFFILIATE? We like to think of our affiliates as our partners who stand behind the content we provide and believe in its value enough to recommend it to their audiences. As a thank you for recommending our e-book, you'll get paid for each paying customer you send our way!HOW DOES IT WORK? When you apply to become an affiliate, we’ll review your information and once approved we’ll get you to sign up for a FREE..
5 REASONS YOU’RE NOT MAKING MORE MONEY AT CRAFT FAIRS
April 29, 2016
  Did you know I recently wrote an e-book? Well I did :) It covers how to MAKE MORE MONEY AT CRAFT FAIRS and will walk you through every aspect of applying, preparing and selling at one. But I wanted to share a few reasons your sales may not be as high as you would like.   If any of the following ring true for you, download the Free Chapter: MAKING PRODUCTS THAT PROFIT so you can get a feel for the type of useful info that’s inside (it’s not your typical I’ve-pinned-a-hundred-articles-on-Pinterest-and-they-all-say-the-same-obvious-things type of advice, it’s real light bulb moments, actionable type of advice that will get you results). Or go straight ahead and download the full ..
HOW BUILDING YOUR BUSINESS IS LIKE DATING & HOW THE THEORY CAN HELP YOU SELL MORE
April 27, 2016
We know that you need to find the right customers for your business. But so many businesses don’t make it clear who they are or who their products are for out of fear they’ll be excluding people. If there are two people at a party you're interested in, one is drawn to people who are quiet and reserved while the other is attracted to life-of-the-party type people, which person would you naturally attract? Let’s say you’re quiet and reserved and have been asked out by your match. But you'd also like to go on a date with the other person so you attempt to mimic the extroverted people they're currently talking to. How do you think that will turn out? You’re going to struggle with what to say and how to act b..

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