Made Urban Blog

5 Photography Basics you Must Know to Take Gorgeous Bag Photos
August 10, 2017
This week we have a guest post from the handmade bag expert, Javeriya Sid from Sew Some Stuff and Road to Online Bagpreneur. She has amazing advice on her websites and is sharing some awesome tips for photographing your handmade bags today. But the tips also apply to any type of product photography so be sure to have a read through!   And if you want a little helping hand when it comes to writing descriptions to go with your photos, sign up to receive the FREE PRODUCT DESCRIPTION TEMPLATE & WORKSHEETS:   And if you're curious about which items are trending and top searched so far in 2018, check out:   HOT ITEMS TO SELL AT CRAFT SHOWS (AND ONLINE) IN 2018     Now...onto Javeriya's aweso..
How to Sell Handmade on Facebook (without selling)
July 13, 2017
This week's article is written by Jackie Muscat, who is a Facebook coach and kid's mural artist. I'm so excited for her to share her expertise on a subject we could all use a little help in ;) Learn more about Jackie and her free Facebook group at the end of this article. Let's get to it!      Facebook announced just this week that there are now 2 billion people on this huge social media platform.   And on average, each of those 2 billion people are logging in 12 times a day and on average 10 minutes a time.   Wowzers. I don’t know about you but that’s a lot of screen time for Facebook! But as a Facebook coach for makers and artists, I know that it’s a struggle to get your posts ..
Free Product Description Template & Sample
July 7, 2017
This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details.   If you'd like the free worksheets that go with these articles, please sign up for my newsletter below:   If you haven't read the first two articles please check those out so you can properly fill in the blanks: ARTICLE #1 - The two reasons people buy ARTICLE #2 - 3 questions you must know the answer to   If you haven’t already read those, click on the links above to read them first. They’re an important part of filling in the blanks of this template.       If &..
Product Descriptions that Sell: 3 Answers you Must Know
June 30, 2017
Welcome to part 2 of the Product Descriptions that Sell series!   In the first part I explained the 2 main reasons people buy. If your products and their descriptions don’t appeal to at least one of those two reasons, you’re going to have a hard time making sales.   Head over and read that article first if you haven’t already. And download the free printable product description worksheets if you'd like:      In the second part of this series, I want to explain 3 questions you must answer before you start writing product descriptions.         PRODUCT DESCRIPTIONS QUESTION #1 – WHO ARE YOU TALKING TO? I know you’ve heard it before; define your ideal cus..
Product Descriptions that Sell: The 2 Reasons People Buy
June 26, 2017
Welcome to the Product Descriptions that Sell series! Please sign up for my newsletter if you would like instant access to the free printable worksheets that go with these articles and include a fill in the blank template you can use:     Why a series?   Well, product descriptions tend to be overlooked by many makers.   They have a ton of handmade products to list so they quickly upload photos, write down the essential information in the product description box and post.   Here’s the problem with that…..   Product descriptions: Become boring – when they’re rushed, they’re a little basic. We all have short attention spans these days, especially online. Your desc..
How to Sell More Handmade Products (Online or at Craft Shows)
June 11, 2017
Who doesn't want to sell more handmade products? Of course that's what every handmade business owner is after. But there's a common misconception when it comes to sales.   I can’t tell you how many times I’ve heard from business owners when wondering why they don't sell more handmade products:   People love my work, but they’re not buying!   I’ve said the words myself.   The problem is; you can’t go by what people say, you have to go by what people buy.   It’s easy for someone to say “that’s really nice”. We all do it and probably say or think it a hundred times when we’re shopping at a craft show or the mall. But when it comes time to literally put our money where..
5 Steps to Plan your Week and Organize your Handmade Business
May 29, 2017
I’ve been a business owner for over a decade now and know the most frustrating days are usually when you feel like you’re going in circles and getting nowhere. You don't have a plan.   You second-guess what you should be working on, get distracted and jump from one thing to another without much direction.   In order to be successful in business you must plan.   Plan your year, plan your months and plan all the days in your weeks.   Going into a workday without a plan is like walking down a busy street, trying to find your destination with your head down.   You’re going to bump into people, miss your turns and probably arrive late, if at all. You’re constantly reacting to situa..
Marketing Mistakes most Handmade Businesses Make
May 17, 2017
Marketing is essential to small business success but many business owners make these common mistakes. It’s easy to push marketing to the side, figuring the important aspects are to make product and sell it.   But the number one question I see on message boards is; why aren’t my sales higher? That’s where marketing comes in my friend.   Of course, marketing won’t do much good if you’re starting with the wrong product (download the free chapter from my ebook MAKING PRODUCTS THAT PROFIT for tips on tweaking your product to make it stellar). But in most cases, small business owners are lacking sales because they’re slacking in the marketing department.   Running your business without marketing would..
Why I Quit Craft Shows & What I'd do Differently
May 11, 2017
It’s been several years since I shut down my handmade business and stopped selling at craft shows. I still kind of kick myself for not pushing through, as looking back; I know I really found my groove in my last couple years.   A lot of people feel like throwing in the towel when it comes to craft shows. If you don’t find the right ones, with the right organizers, bring the right product and create an amazing display, they can be anything but profitable.   Although a handmade business can be successful selling only online and through retailers, craft shows are an amazing tool to test your products, get to know your customers, conduct market research, grow your business locally and if done properly, leave you with ..
3 Common Mistakes when Selling Handmade Online
March 30, 2017
When it comes to selling handmade online, It doesn’t matter which marketplace you sign up for, which platform you use to build your website or which social media site you post to, you cannot rely on traffic just rolling in.   I really do wish it worked that way though, for your sake and mine.   I help run one big website and it's a constant cycle of of trying something new, marketing it, watching stats and tweaking.   It takes a lot of work y’all. There isn't an option that allows you to create, throw a quick pic up and fuhgeddaboutit.   I just want to put this out there when it comes to running a handmade business in general. With a few exceptions, success does not happen overnight. There c..

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