How To Keep your Product’s Price Competitive
There are many different pricing formulas out there and different ways to get to a retail price. Some are better than others (I personally find my method gives me the most accurate pricing…you can check that out here). Even with all the different ways to price, many people email me or leave a comment fretting…
How To Make a Scrunchie Display Stand (for under $25)
When I first started selling at craft shows, I was in a tiny apartment. I didn’t have much room to store display fixtures and I didn’t have power tools to cut pieces of wood. I also didn’t have any way to cary big and heavy pieces of wood home. So to me, this DIY is…
How To Add Overhead Costs to Different Types of Products
When running a handmade business, you may have a variety of products and a wide range of prices. Simply dividing overhead expenses evenly among the products you make in a month, or the number of products you sell, can make some items overpriced. Here’s how to take your overhead costs and distribute them among your…
How To Price Handmade Scrunchies To Sell
If you’re starting a business to sell handmade scrunchies, it’s important to price them right. Not only do you need to ensure they’re a price your target market is willing to pay, but you also must profit from your sales…or you don’t have a business. I’m not a fan of the popular pricing strategy: Production…
How to Create a Scrunchie Collection
Although you can create a wide range of scrunchie options and make sales, creating scrunchie collections will: Boost sales Increase the perceived value of your scrunchies Increase your units per transaction Streamline your production and increase your profits Make your business appear more professional and potentially attract wholesale orders Collections will help tell a story,…
Craft Trends to Ditch in 2024
Each year I create a list of crafts you can make and sell that are seeing an increase in consumer demand (you can check that out here). I also look over the previous year’s trend list and see if those trends are still growing, are plateauing or declining in popularity. To create these lists, I…
How to Sew a Simple Lined Tote Bag (that looks professionally made)
This pattern requires minimal sewing and is easy to follow. These fabric tote bags are perfect for keeping folded up in your purse or glove box and use when you stop at the store but forget to bring your reusable grocery bags. This free tote pattern doesn’t have pockets but you can easily add them….
Craft Trends to Make & Sell (in 2024)
A lot of trend lists simply share common themes they see on fashion runways. But those “trends” don’t always translate to consumers, and/or sales. To create my trend lists each year I use tools that analyze search volumes and traffic to website and product listings to determine exactly which products are seeing an increase in…
Valentine’s Day Trends & Marketing Tips (2024)
Valentine’s Day is a holiday you can work with to give your craft business’s sales a boost in the first quarter of the year. This article shares tips for marketing your products, as well as product ideas you can sell at craft shows and online, and keywords you may want to use online to drive…
How To Define your Craft Business’s Target Audience
Your business’s audience is the group of people you’re creating products for. With the endless possibilities of products you could make and people you could market and sell to, your audience must be more specific than “women who like jewelry”, “people who need art” or “those who like to support local and handmade”. A business’s audience is broken down…
3 Metrics to Review Each Month for your Craft Business (Worksheet included)
You don’t have to wait for a new year to hit the refresh button on your business; you can turn things around at any point. The only requirement before jumping into change is looking back and reviewing what has brought you to where you are now; especially if you want to improve results. Let’s use…
6 Ways To Use a Loss Leader to Make More Money
It sounds contradictory, but the purpose of a loss leader is to make your business more money. In general, profit should be built into every product’s price. But in some cases, it may be beneficial for your business to NOT profit from a sale. This article explains what a loss leader strategy is, how it…
7 Ways to Prepare your Craft Business for the Holidays
For many businesses, the last quarter of the year is the highest revenue generating quarter. Consumers are looking for deals, items they want to put on their Christmas wish list, and shopping for gifts to give. Make sure your business is prepared for those shoppers by taking the following 7 steps. 1 – Set…
5 Easy Ways to Boost Holiday Revenue for your Craft Business
For most craft businesses and Etsy shops, the months leading up to Christmas generate the most revenue. Here are 5 easy ways to boost that holiday revenue even higher this year. 1 – Gift cards/certificates Sell digital gift cards that can be redeemed in your Etsy shop , on your craft business’s website, or…
8 Ways Recency Bias can Help or Harm your Business
I love behavioural science and learning more about the psychology behind purchasing decisions. If you want more people to speak highly of your business and return to buy again, you must ensure they hold a good opinion of your business and its products. And whether or not someone perceives your business and/or products as good or…
How to Add a Point of Sale Section to your Craft Show Display
Your craft show table should be treated like a mini boutique. And retailers know how important a shopper’s experience is in the checkout line or at the till. This is the point at which a sale is made, and you should be using it to increase your units per transaction, better serve your customers, and…
80+ Stocking Stuffer Crafts to Make & Sell
Stocking stuffers tend to be smaller, lower-priced items. “Lower priced” will be different for each business, and depend on its target market. To some, $5 is lower-priced while others consider $30 lower-priced. How much time and money you spend on stocking stuffer items should reflect your target market and the quality and price they’ll expect. Most…
How To Know if there’s Demand for a Product (before creating it)
There are no guarantees that what you make will sell. But there are a few places I like to look for clues that an item is popular before spending money on materials and time on production. It’s also important to have a good idea of what’s out there and if you can offer something better…
How To Make an Oversized Scrunchie to Sell
As we head into 2024, consumer searches for scrunches holds steady (and high). This year, an oversized, jumbo scrunchie is on trend lists, so I’ve created a sewing tutorial for one. >> Check out this year’s craft trends In this article, you’ll find instructions for the quickest and easiest way to sew an oversized scrunchie,…
Christmas Crafts to Make & Sell (2023)
I created this “trend” list a little differently than my other trend lists (e.g. this year’s craft trends). This list is based on products that are commonly purchased for the holiday season either for gifts, decorating, or hosting. I’ve listed items that are showing high search volumes and appear to be on an upward trend heading…