Successfully Selling Quilts: 6 Steps to Take

Successfully Selling Quilts: 6 Steps to Take

    One can build a successful business selling quilts, however, it does require some strategy. In this article, I’ll share some best business practices that can be applied to a handmade quilt business to increase the chances of it succeeding. It will...

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Should You Wholesale Handmade Quilts?

Should You Wholesale Handmade Quilts?

    Many handmade businesses sell their products wholesale, but should a quilt business consider selling wholesale?   This article will explain the difference between wholesale and retail pricing, why you need both if you’re selling your quilts through...

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Why Do Quilts Cost So Much? (& How To Lower Costs)

Why Do Quilts Cost So Much? (& How To Lower Costs)

    Quilts are expensive because of the labor required to make them. Quilts require pieces of fabric to be evenly cut and sewn together to get the basic shape of a blanket. Then that piece must be sewn together with batting, backing, and binding to create a...

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The Right Quilting Price Formula

The Right Quilting Price Formula

    Everyone has their way of pricing quilts and if you’re following a formula that works for you, keep using it. This quilting price formula is customizable to your business so you can change the profit and markup numbers based on your business and the...

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2 Steps to Revive your Handmade Business

2 Steps to Revive your Handmade Business

  Thanks for clicking!   By opening my email and clicking the link (or seeing my pin on Pinterest and clicking the link), you’ve done more than most people are willing to do for their business.   You’re willing to invest the time to determine how you...

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5 Ways to Market Handmade Holiday Products

5 Ways to Market Handmade Holiday Products

  If you’ve created holiday-themed products, you have limited time to sell them. Which means you must work hard to market them. As you probably know, they aren’t just going to sell themselves.   (If you haven't created products for the holidays, here are 3...

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How to Brand a Craft Show Booth

How to Brand a Craft Show Booth

  There’s a lot of confusion when it comes to branding and what a brand is.   What you probably do know is: your brand is NOT your logo.   Which is true.   Your logo is part of how you communicate your brand, but branding a business is not like...

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10 Sales-Harming Mistakes Craft Businesses Commonly Make

10 Sales-Harming Mistakes Craft Businesses Commonly Make

  To have a successful business, there are basic best practices that every business must have in place, as well as, basic mistakes that should be avoided.   These are the most common mistakes I see handmade business owners make and why they can harm sales…...

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How to Improve Sales in a Slow Economy

How to Improve Sales in a Slow Economy

  Have you felt it? A slow economy? A dip in traffic? Fewer sales coming through your website? If you have, you’re not alone. When the economy takes a nosedive, people alter their spending habits and businesses feel it.   But that doesn’t mean your handmade...

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Pleasures & Stressors that Get your Customers to Buy

Pleasures & Stressors that Get your Customers to Buy

  Imagine choosing a gift for someone you love.   It’s fairly easy to find something they’ll appreciate because you know intimate details about them.   You know their likes and dislikes, what brings them joy and what stresses them out, items they’ve...

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How to Use Up-Selling to Sell More Handmade

How to Use Up-Selling to Sell More Handmade

  Getting customers to your Etsy shop, website, or craft show table takes a lot of work.   So it’s important that you make the most of every shopper.   It’s not about taking advantage of shoppers and tricking them into spending more money.   It’s...

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Free Product Description Template & Sample

Free Product Description Template & Sample

This article is the third and final article in a series covering how to write powerful product descriptions that sell and includes templates you can use to fill in the blanks with your product details.   If you'd like the free worksheets that go with these...

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How to Sell Through Online Craft Fairs

How to Sell Through Online Craft Fairs

  Many craft fairs are moving online during the pandemic, which offers an opportunity for your business to make some sales.   But online craft fairs require a different type of prep, presentation, and purchasing.   Here’s how your business can take...

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New Craft Trends for 2020 (Post-Pandemic)

New Craft Trends for 2020 (Post-Pandemic)

Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future.   Your business needs to stay a step ahead and start planning for it as well.   It’s time to get excited and...

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How & Why a Craft Business Should Down-Sell

How & Why a Craft Business Should Down-Sell

  You've likely experienced up-selling at the McDonald's drive-through when an employee asks: "Would you like to supersize your meal?"   Up-selling is offering a bigger or better option to a shopper who's already committed to buying (check out: HOW TO USE...

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