Everyone and their mama has a cellphone and
majority of those phones have a camera on them. Why not encourage craft fair
shoppers to take that phone out and use the camera to market your business? Here
are 3 clever ways:
1) Capture your Business Card Information
It’s much easier to sell to existing
customers than it is to acquire new ones so this first one is to get your
customers to market your business to themselves. A subtle reminder of your
business will keep it top of their mind when they’re ready to purchase again.
And a good way to subtly remind your customers of your business is to get your
info onto their phone.
We talked about getting your business
information onto people’s phones in this article. Check it out for the full
details but the gist of it is to set up an enlarged business card on your craft
fair table and encourage people to take a picture of it instead of grabbing one
of your cards. Over 80% of people toss business cards shortly after receiving
them and I’m sure the other percent misplace them or place them somewhere for safekeeping
and forget about it. If you can get your info onto people’s phones, they’ll
always have it at their fingertips and be constantly reminded of your business
every time they’re looking through their camera roll.
Add some text to your enlarged business
cards that reminds your existing customers the benefit of your business or
products. As mentioned in the example in this article, you’re not selling
“Handmade Hats”. You’re selling hats based on celebrity trends. So your
“benefit text” may read “Get the looks worn by your favorite celebrities”. This
will remind them, “I did love that slouchy hat Selena Gomez wore. I can have it
The key to these next two is to create a
really awesome prize people will be stoked to win. You can offer a discount on their (next) purchase if you want everyone to be a winner or each person who participates can be entered into a draw. If the juice isn’t worth the squeeze,
they won’t bother putting in the effort of snapping a picture and posting it to
2) Encouraging more shoppers to visit you at the event
What better way to get your business name
out there, your products into people’s feeds and encourage more shoppers to
head down to the show than to get the people who are there, to spread the word.
Get shoppers who stop by your booth to
enter a contest by taking a picture. Turn your social media notifications on so
your phone buzzes when someone tags you and get visitors to share a post or
photo to their social media page.
Booth space may not permit all of these
ideas but hopefully they get the wheels turning:
- Have shoppers hold up an empty frame (so it frames their faces) that has a speech bubble made out of foamcore reading:
“I’m checking out ______ (your business) at ______craft fair!”
- Have shoppers take a photo of their favorite product at
- Have shoppers take a photo of an item they hope Santa
brings them so friends and family know what to get them and where to find it.
- Get a helper to dress up as Santa at
Christmas time so people can get a photo with him on one side of your booth.
3) Showing off your product in action
Once someone purchases one of your products,
encourage them to share a picture of it in action.
- If it’s something they wear, get them to
share how they sport it.
- If it’s something that goes in their home,
have them take a picture of it in its natural surroundings.
- If it’s something they use, they can show
before and after results.
- If it’s something they eat, they can take a
photo of themselves enjoying it or a photo of the meal they made from it.
Once they snap that photo, get them to
share it on one of their social media platforms and tag your business to enter the contest.
- Accessories – “My new favorite Spring
accessory by @_______ to wear with white jeans.” (photo of their outfit)
- Art – “Lovin’ my new painting by @________.
Fits perfectly in my dining room!” (photo of the painting on their wall)
- Bath & Body – “This is the most
delicious smelling soap handmade by @______” (photo of your bar of soap in
their soap dish) or “This face cream by @_______ is so gentle, my
skin is glowing!” (photo of their glowing skin)
- Food – “About to enjoy some home cooked
pasta using @_______ homemade pesto sauce. Yummy!” (photo of their pasta)
This way, people who see the photo of your
product in action and want one for themselves can follow the link to your
business’ page and you can keep track of people who have participated so you
can reward them with a prize.
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