10 Ways To Increase Revenue per Square Foot at Craft Shows
Every vendor wants to make as much money as possible at each event. But to increase your revenue, you have to be strategic. It’s not enough to show up with the same products/display/sales strategy and hope for the best. Calculating your revenue per square foot can help you find areas of opportunity. To determine your…
7 Questions to Ask When Starting a Sewing Business
If you want to start a business sewing and selling products, it’s important to consider several aspects of your business to ensure you’re setting yourself up for success. Here are the 6 questions I considered when deciding what type of sewing business to start. 1) What are the barriers to entry? In most locations,…
8 Tasks to Skip when Starting a Craft Business (and what to do instead)
Starting a craft business can be overwhelming, with a long list of tasks to be completed. But not all start-up tasks are equal, and some can wait. Here are the tasks I’ve found to be less essential when starting my handmade businesses, followed by ones that were worth spending time and money on from the…
10 Ways To Save Money When Selling at Craft Shows
Selling at craft shows can be a big time and money investment. If you’re just starting or are testing a business idea, you may be looking for ways to save money. Here are 10 tips for saving time and money when selling at craft shows. 1) Source the right events Even if you find…
How I Made a Spinning Sticker Stand for Markets
This spinning stand is perfect for displaying stickers at a craft show and can be altered in size if you want to display more stickers, or showcase a different product, such as: Jewelry on cards Smaller greeting cards/tags Bookmarks Etc. *This article includes affiliate links, meaning I get a commission if you decide to purchase…
5 Traits of Craft Show Shoppers
As a craft show vendor, it’s important to consider the typical traits and mindsets of those who shop at craft shows. The more you can appeal to/align with/cater to them, the more successful you’ll be selling at craft shows and building a successful business. There are always exceptions, but the following is more common behavior…
How I Made a Spinning Scrunchie Stand for Markets
This spinning stand can be altered in size to fit more scrunchies, or bigger scrunchies. You can also create variations of this to display Jewelry Stickers Cards/small art prints Bookmarks Etc. *This article includes affiliate links, meaning I get a commission if you decide to purchase through my links, at no cost to you. Read full…
7 Visual Merchandising Terms to Improve your Craft Show Sales
These are a few important terms we use in visual merchandising. They can be helpful concepts to understand for your craft show display. Although they’re typically used when referencing larger retail stores, many ideas can be applied to a 6 foot table and a handmade product line. I hope you find these techniques helpful! …
How I Made a Craft Show Display Riser (for under $10)
This riser is simple to create, lightweight, and budget-friendly so it’s perfect for craft show displays. It can be used for a variety of items: Small bags and cases Bath and body products Jewelry (that’s displayed on cards) If you add a little ledge at the front of each step, it would also work well…
5 Visual Merchandising Mistakes to Avoid at a Craft Show
When I worked as a visual merchandiser for major retailers, there were certain tasks that needed to be completed and best practices that needed to be followed. And since your table/booth is like a mini retail store, these tasks and best practices are important at a craft show too. Here are 5 visual merchandising mistakes…
Crafts to Make & Sell for Mother’s Day (2025)
The following is a list of popular terms consumers search leading up to Mother’s Day. Although these terms are based on online shopping, many may translate to craft shows. Some items such as “Mother’s Day cake” and “Mother’s Day plants” are best suited for in-person purchases. The most popular transaction Mother’s Day searches A…
5 Reasons Etsy Customers Leave a Bad Review
Bad reviews hurt. Not only are they a punch to the gut as a small business owner, they can also harm your Etsy shop. Shoppers may let a bad review sway them away from buying, and Etsy may eventually lower your listings in search results if you get too many bad ratings. Here are the…
5 product mistakes that deter craft show sales
When it comes to a business, many things can deter sales, but this article focuses on problems specific to a product. When you have a shopper at your craft show table, it’s safe to assume they have some interest in your product. So if your conversion rates are low (i.e. you get lots of shoppers…
How to Make Oversized Fruit Props for a Craft Show Display
These citrus fruit slices are a good prop to add an eye-catching element to a craft show display. The colors are perfect for a Spring display or to communicate a “fresh” and “energizing” brand or product collection. A bath and body vendor may create props like this to communicate their citrus scents. The shapes and…
How To Cross Merchandise in a Craft Show Display
Imagine I have a loaf of bread I want to sell you. But you don’t really need a loaf of bread. Has showing you the bread inspired you to buy it or given you ideas for what to make with it? Your mind might wander to a few popular recipes that use bread: french toast,…
How to Display Soap at a Craft Show
Soap is often a saturated category when selling at craft shows. If you’re not competing with other soap vendors at the event, you can be sure that craft show shoppers have lots of soap options when shopping at other craft shows and markets. So it’s important to create a soap display that stands out, looks professional,…
Popular Easter Crafts to Sell (in 2025)
If you have a handmade business and want ideas for crafts you can make and sell at craft shows, on Etsy, or through your website, this article shares some of the most popular Easter products consumers are currently searching and shopping for. How I created this list I researched “Easter” keywords to see which ones…
10 Ways to Find a Unique Angle for your Craft Business
To make more sales, you need to attract more shoppers. And to attract more shoppers to your business, you need to stand out. And to stand out, you must be doing something unique. Easier said than done. Taking your business idea and putting a spin on it that intrigues consumers takes work. But it’s worth…
Craft Trends to Ditch in 2025
Each year I create a list of products that are trending that a handmade business may make and sell on Etsy or at craft shows. You can check out 2025’s trend list here. I created it a little differently this year by focusing on which products are not only trending up in online searches, but…
How To Make Candy Heart Props for a Craft Show Display
If you want a fun, eye-catching prop for Valentine’s Day, this project is simple and cheap. You may use this in a craft show display or as a prop for your online photos. Choose any colors or phrases you like; you can even create red cinnamon hearts if that fits your brand/product colors better. Materials…