2 Steps to Revive your Handmade Business

2 Steps to Revive your Handmade Business

  Thanks for clicking!   By opening my email and clicking the link (or seeing my pin on Pinterest and clicking the link), you’ve done more than most people are willing to do for their business.   You’re willing to invest the time to determine how you...

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5 Ways to Market Handmade Holiday Products

5 Ways to Market Handmade Holiday Products

  If you’ve created holiday-themed products, you have limited time to sell them. Which means you must work hard to market them. As you probably know, they aren’t just going to sell themselves.   (If you haven't created products for the holidays, here are 3...

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How to Brand a Craft Show Booth

How to Brand a Craft Show Booth

  There’s a lot of confusion when it comes to branding and what a brand is.   What you probably do know is: your brand is NOT your logo.   Which is true.   Your logo is part of how you communicate your brand, but branding a business is not like...

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10 Sales-Harming Mistakes Craft Businesses Commonly Make

10 Sales-Harming Mistakes Craft Businesses Commonly Make

  To have a successful business, there are basic best practices that every business must have in place, as well as, basic mistakes that should be avoided.   These are the most common mistakes I see handmade business owners make and why they can harm sales…...

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How to Improve Sales in a Slow Economy

How to Improve Sales in a Slow Economy

  Have you felt it? A slow economy? A dip in traffic? Fewer sales coming through your website? If you have, you’re not alone. When the economy takes a nosedive, people alter their spending habits and businesses feel it.   But that doesn’t mean your handmade...

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Pleasures & Stressors that Get your Customers to Buy

Pleasures & Stressors that Get your Customers to Buy

  Imagine choosing a gift for someone you love.   It’s fairly easy to find something they’ll appreciate because you know intimate details about them.   You know their likes and dislikes, what brings them joy and what stresses them out, items they’ve...

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How to Use Up-Selling to Sell More Handmade

How to Use Up-Selling to Sell More Handmade

  Getting customers to your Etsy shop, website, or craft show table takes a lot of work.   So it’s important that you make the most of every shopper.   It’s not about taking advantage of shoppers and tricking them into spending more money.   It’s...

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How to Increase Traffic to your Etsy Shop (in 2020)

How to Increase Traffic to your Etsy Shop (in 2020)

To make sales through your online store, you first need traffic.   Most of us have found out the hard way that you can’t set up a website or Etsy shop, list a few products, and automatically have Google or Etsy bring shoppers to you.   You have to work for...

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Is Selling on Etsy Worth it in 2020?

Is Selling on Etsy Worth it in 2020?

  *UPDATE More people are wondering if it's worth it to sell on Etsy now, because craft shows have been canceled, stores have temporarily closed, and their craft business's main source of revenue is now gone, or has drastically changed.   Here are a few...

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How to Sell Through Online Craft Shows

How to Sell Through Online Craft Shows

  Many craft shows are moving online during the pandemic.   Which offers an opportunity for your business to make some sales.   But online craft shows require a different type of prep, presentation, and purchasing.   Here’s how your business can...

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New Craft Trends for 2020 (Post-Pandemic)

New Craft Trends for 2020 (Post-Pandemic)

Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future.   Your business needs to stay a step ahead and start planning for it as well.   It’s time to get excited and...

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How & Why a Craft Business Should Down-Sell

How & Why a Craft Business Should Down-Sell

  You've likely experienced up-selling at the McDonald's drive-through when an employee asks: "Would you like to supersize your meal?"   Up-selling is offering a bigger or better option to a shopper who's already committed to buying (check out: HOW TO USE...

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How to Target Shoppers Who ARE Buying During the Pandemic

How to Target Shoppers Who ARE Buying During the Pandemic

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here.      Consumers fall into one of three categories when it comes to income during this...

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Handmade Products to Sell Now (During the Coronavirus Pandemic)

Handmade Products to Sell Now (During the Coronavirus Pandemic)

Many handmade business owners have seen a big drop in sales. The drop in sales may be due to the business owner wondering if it’s appropriate to market their products at a time like this (more on that topic can be found in this article) or it may be due to the product...

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Top 5 Tasks when Sales have Dropped

Top 5 Tasks when Sales have Dropped

It’s likely most handmade businesses have had fewer sales during this crisis.   For businesses selling products that are more in-demand during this time, production may eventually slow due to lack of supplies or delayed supply shipments.   I sat down and had...

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