Before you can make a sale, you must first catch a shopper’s attention. If a shopper doesn’t notice your craft show booth or Etsy listing, or they do but aren’t drawn to it, you won’t have an opportunity to sell. You can’t build a display or create a listing that appeals to everyone. So you…
Digital products are often very profitable to sell online because you can create one digital product and sell it over and over to multiple customers. You may incur marketing and selling costs, but your production costs are zero (unless you make updates to the product). Some digital products are more popular than others and I’ve…
A piece of advice I often share is to refine your product line. Most handmade businesses I see are trying to offer too much selection. But I understand a lot of people don’t want to scale back. So if you insist on offering several different types of products, consider carrying a theme throughout them. …
This is a really easy and quick way to get ideas for new products, and get a general idea for what types of products are popular on Google (which typically means they’re popular on other platforms such as Etsy). Follow the 5 steps below to come up with a list of new product ideas to…
Not all of these points are red flags telling you not to sell at a particular craft show. However, they may be signs to proceed with caution. Craft shows can be labor intensive and come with several expenses. So you want to be sure a craft show is the right fit for you and your…
When I started selling at craft shows, I would count my money at the end of the event, compare that total to my booth fee, and if I made more money than my booth fee, I considered the event a success. But there are so many other costs to doing craft shows. Many vendors don’t…
For a blog that’s all about selling at craft shows, this article may seem out of place. But too many people sign up for craft shows, full of hope, and walk away with their dreams crushed, vowing never to sell at another craft show. I don’t want you to lose money at craft shows, or…
One of my most popular articles details the types of products that sell best at craft shows; you can read that here: What Sells Best at a Craft Show? This article explores the other side: Types of products that don’t tend to sell well, or that can actually harm the sales of best-selling products. I’ve created…
Most Etsy shops get their beginnings when a crafter makes a product for friends and/or family, decides they should try selling it, and then discover Etsy. The maker creates listings on Etsy and waits for sales to start coming in. This route leaves most makers disappointed when it’s months later and they have few to…
Chances are, you’ve seen backdrop frames made from PVC of copper pipes and connector pieces. I wanted to play around with this structure to see if there were different ways it could be used, aside from a backdrop. I created a tabletop version of the PVC frame and below are a few ways it can…