Color, and how you use it, is the most important element of your craft show display. Color can instantly catch a shopper’s attention, tell your target market your products are right for them, and help tell a story. There are many ways to incorporate color. This article’s quick fix focuses on color in product groupings. …
I’ve read hundreds of craft show reviews and there are a few consistencies when it comes to what craft show shoppers love (and what they dislike). These are points to keep in mind as a vendor, as well as some tips for organizers at the end of this list. 1) Something for everyone Most craft…
If you plan to use craft shows as a sales channel for your business, you don’t want to make a bad impression on organizers who decide whether or not you’ll be accepted as a vendor. These are common mistakes vendors make that can annoy craft show organizers and have them second-guessing if they want you…
I went down a bit of a rabbit hole the other day, researching a local craft show. That led me to read its reviews on Yelp. Then I started reading reviews for other craft shows in my city. And then I moved on to big craft shows outside of my city. I ended up scanning…
You’ll never attract every shopper at a craft show. And attempting to can do more harm than good. As Marie Forleo says: If you’re talking to everybody, you’re talking to nobody. You need to define your target market and focus on building a business and products for them. However, a few mistakes can repel even your…
If you sell at enough craft shows, markets, and events, you’ll eventually run into shoppers who think your prices are too high. They’ll tell you they could make it themselves, get someone to make it cheaper, or find the item at the mall for less. Yet they still want the item and are asking for…
There are many different pricing formulas out there and different ways to get to a retail price. Some are better than others (I personally find my method gives me the most accurate pricing…you can check that out here). Even with all the different ways to price, many people email me or leave a comment fretting…
When I first started selling at craft shows, I was in a tiny apartment. I didn’t have much room to store display fixtures and I didn’t have power tools to cut pieces of wood. I also didn’t have any way to cary big and heavy pieces of wood home. So to me, this DIY is…
When running a handmade business, you may have a variety of products and a wide range of prices. Simply dividing overhead expenses evenly among the products you make in a month, or the number of products you sell, can make some items overpriced. Here’s how to take your overhead costs and distribute them among your…
If you’re starting a business to sell handmade scrunchies, it’s important to price them right. Not only do you need to ensure they’re a price your target market is willing to pay, but you also must profit from your sales…or you don’t have a business. I’m not a fan of the popular pricing strategy: Production…