The brands that grow the quickest are the ones that get people talking. When your shoppers and customers become raving fans, they help promote your products and your handmade business. Everyone and their mama has a cellphone and the majority of those phones have a camera on them. Why not encourage craft show shoppers to…
We’ve all signed up for a craft show with high hopes; thinking the proven track record of the event or our products are going to bring us tons of sales, but we end up walking away a little disappointed. There are so many factors that can throw off craft show sales but these are…
Handmade jewelry is a popular product to sell online and at craft shows. In fact, it’s probably safe to say, jewelry is the most saturated category in handmade products. It’s a great place to start because even if you’re a beginner, you can create beautiful pieces and the start-up costs can be kept relatively…
When you’re given a business card at a craft fair, what do you do with it? Over 80% of people toss the business cards they’ve been handed. And if that business card was found in a swag bag, it’s even more likely to end up in the trash. *I don’t suggest contributing business cards to craft…
Everyone wants to sell more handmade products. But to do so, you must get out of the seller mentality and think about buyers and the way they shop. Major retailers do a good job of this. Their focus is on the buyer from beginning to end. The owner of a retail store (or…
You’ll see a much bigger return on investment from craft shows if you’re able to generate sales after an event. But if shoppers don’t remember your business a day or two after seeing your booth at a craft show, they’re not going to buy. Handing out business cards isn’t enough to stay top of mind…
It happens. There are certain situations out of our control that get in the way of us sticking to our commitments (those situations should not be boredom or being hungover! Read our article on what will get you excluded from future craft fairs). Although leaving a craft show early or cancelling last minute is frowned upon, if you…
There are times that you can’t avoid leaving a craft show early. Trying to beat blizzard conditions on the highway or a family emergency are fair enough reasons for heading out before the craft doors close. However, being bored and packing up while there are still people selling and shopping is a big no-no. Acceptable and non-acceptable reasons for…
If you’re just starting your handmade business, you may not have gotten so far as to start thinking about selling in stores but it’s a great way to gain exposure, sell more products and expand outside of your local community. Before you jump in, take a look at your pricing and decide which type of…
Copyright infringement is a complicated subject. There’s a ton of info out there and the only way to be sure you’re getting correct information is to talk to a lawyer who is knowledgeable on copyright laws in your area. Disclaimer: I’m not a lawyer by profession and nothing in this article should be construed as legal advice. Although…