If you’re currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you...
I explained in this article why I think Pinterest is one of the best platforms for handmade businesses. If you haven’t read that article yet, you should have a quick look so you understand how your Pinterest account, boards, and pins can help get you on the...
Pinterest is my absolute favorite social media platform. Not only does it allow your posts to be linked right to your website (can’t say the same about all platforms *ahem Instagram*), but your pins also have the opportunity to be found when people are searching...
Launching new product collections is really important for a handmade business. They create buzz and give people a reason to buy. Think about your favorite clothing store. If they simply carried the same products, day after day and week after week, would...
Jewelry is a popular category in the handmade community and that often means a lot of competition online and at craft shows. If your jewelry brand is fashion-forward and follows the trends, here are a few ideas you may want to incorporate into your holiday...
This article stems from one of my most popular articles CRAFT TRENDS FOR 2019 as well as HOT ITEMS TO SELL AT CRAFT SHOWS IN 2018. I research and write these articles at the beginning of a new year, which means by the end of the year, trends may have changed, so I...
