When you get accepted to a craft show, what’s the first thing you start thinking about? Usually, what you’re going to make for the event and how much of it you need. Many vendors figure: If I make a great product, people will like it and buy. I...
I come across a lot of handmade businesses and love to challenge my ideas and theories to see if they match up with how handmade businesses, aside from mine, have found success. It’s funny because there really are just a few basic business practices that must...
Going viral on social media is all about getting people to care about what you’re posting. There are several factors that must be in place such as using the correct platform for your business and audience, attracting the right audience for your products,...
As you can tell by the title, this is the third article explaining how to attract more customers to your handmade business. If you missed article one or two, which cover 2 other factors that are essential to make more sales, you can read them here: HOW TO ATTRACT MORE...
This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers...
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade...
