Holiday Gift-Giving Trends for Handmade Businesses (in 2020)

Holiday Gift-Giving Trends for Handmade Businesses (in 2020)

  Obviously, 2020 has been a year unlike the rest. So, as business owners, we should be preparing for the 2020 Holidays a little different this year.   Call it a new trend, a shift in consumerism, or a new way of life, these are ways typical holiday...
How to Brand a Craft Show Booth

How to Brand a Craft Show Booth

  There’s a lot of confusion when it comes to branding and what a brand is.   What you probably do know is: your brand is NOT your logo.   Which is true.   Your logo is part of how you communicate your brand, but branding a business is not like...
10 Sales-Harming Mistakes Craft Businesses Commonly Make

10 Sales-Harming Mistakes Craft Businesses Commonly Make

  To have a successful business, there are basic best practices that every business must have in place, as well as, basic mistakes that should be avoided.   These are the most common mistakes I see handmade business owners make and why they can harm sales…...
How to Improve Sales in a Slow Economy

How to Improve Sales in a Slow Economy

  Have you felt it? A slow economy? A dip in traffic? Fewer sales coming through your website? If you have, you’re not alone. When the economy takes a nosedive, people alter their spending habits and businesses feel it.   But that doesn’t mean your handmade...
Pleasures & Stressors that Get your Customers to Buy

Pleasures & Stressors that Get your Customers to Buy

  Imagine choosing a gift for someone you love.   It’s fairly easy to find something they’ll appreciate because you know intimate details about them.   You know their likes and dislikes, what brings them joy and what stresses them out, items they’ve...
How to Use Up-Selling to Sell More Handmade

How to Use Up-Selling to Sell More Handmade

  Getting customers to your Etsy shop, website, or craft show table takes a lot of work.   So it’s important that you make the most of every shopper.   It’s not about taking advantage of shoppers and tricking them into spending more money.   It’s...