Most people who visit a craft show are browsers. They don’t have a need for a specific product, they don’t have anything in mind they’re looking for, they’re simply there to check things out. Browsers can be turned into buyers, but it requires a little more effort. Shoppers are in the…
Every craft show vendor wants their display to stand out so they can attract more shoppers. My detailed article on display tricks to stand out at a craft show is the second most popular article on my blog (legal mistakes crafters make is my #1). You can read that original article here. Although…
I received an email last week from someone asking me to review their business because sales were low. At first glance, I didn’t see anything wrong. She was selling digital invitations and stationery. Her designs were elegant, her branding was spot on, and on the surface, it appeared as though she was…
Most consumers require seven or more interactions with a business before they’re ready to buy (source). With all the noise and distractions in today’s world, it’s likely this number is even higher than seven. This is why every business needs a marketing funnel and a sales funnel. If you’re unsure about a…
Everyone goes through periods of feeling unmotivated and stuck. Unfortunately, life and work aren’t one continuous climb to the top; they’re full of ups and downs. Having one or two off days when you’re overworked, or when you’re trying to get back into work after a vacation are fairly easy to deal with. …
Social media is used by many small business owners to promote their products and reach new customers. Unfortunately, many of those small business owners aren’t seeing results from their social media marketing efforts. There are many things you can post to social media to grow your following and increase engagement. However, I…
Whether you have plans to keep your business local or grow it globally, promoting it locally is the best way to start. There are so many benefits to selling your handmade products locally. Sure, a local audience is smaller, but it’s also less competitive. And many people understand the importance of supporting…
A recession is a part of the economic cycle; they’re unavoidable. As a business owner, it’s in your best interest to prepare for the economy slowing down at some point. The following are not only good business practices, but they also help make your business more recession-proof. 1 – Improve profit…
Farmers’ markets are a good way to make extra money or to test out a new business idea. However, it’s important to sell the right product or you can end up losing money after vendor fees, your time spent preparing for and selling at the market, plus time and money spent making/preparing inventory. This article…
There are only two ways to get more customers; 1 – You find customers (outbound marketing) 2 – Customers find you (inbound marketing) If you simply make products, post them online, and wait for customers to come to you, it’s the equivalent of saying there’s a party at your house but neglecting to…