I create this list by going through last year’s trends and looking at search volumes, as well as competition. I do use a tool that tells me the search volume a keyword has, as well as how competitive the term is. It’s not an exact science, however, I am basing my trend predictions…
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here. If you sell handmade crafts, you’re likely aware of Etsy. But a lot of people are wondering if it’s worth it to sell on Etsy anymore…
A lot of trend lists simply share common themes they see on fashion runways. But those “trends” don’t always translate to consumers, and/or sales. To create my trend list for 2023, I analyzed several trend reports in different categories and cross-referenced each trend with search volumes (and if those search volumes are increasing)….
I worked as a regional merchandiser for a major retailer and loved when they sent the upcoming season’s internal catalog/lookbook. It was for employees’ eyes only and it shared the inspiration behind the collections they curated and how each piece of clothing and accessory fit into a collection. Their collections were always named…
Farmers’ markets require a lot of work to prepare for. Chances are, you’ll be tired the morning of the event and have a lot of thoughts running through your head (what if I don’t sell anything? Do I have enough stock? I wonder if it’s going to rain?). A checklist is extremely handy…
Farmers’ markets are a great way to test a business or product idea and gather consumer feedback. But it can be difficult to be profitable when selling at a farmers’ market, due to the overhead costs. This article will explain the steps you must take to sell at your first farmers’ market, outline…
If you’ve sold your handmade products at a craft show, you know how much work goes into preparing for the event. It’s incredibly disappointing when you sell less than you were expecting. But it’s even worse when you lose money because of the craft show. This article outlines the not-so-obvious ways…
I love the start of a new year and setting new goals. Each January, I put a lot of time into goal-setting and creating a detailed plan. If you want to follow the detailed system I use, check out The Success Planner. For a quick and easy plan, you can follow the…
There are many directions you can go in with your craft show display. And there really isn’t a right or wrong way to display your products; different techniques work for different businesses. What’s most important is that your display helps you make sales. If your display doesn’t: >> grab shoppers’ attention and…
There are craft show tables that simply display products, and there are those that go above and beyond. They create a full experience for shoppers. As a shopper, you feel like you’re shopping with a legit business; you’re not just browsing a crafter’s creations. Everything feels polished and thoughtful. I…