It’s important to make as many sales as you can at a craft show and sell the stock you have. These are ways I lost money when I thought I was doing the right things to make a sale. 1 – Holds This is obviously my most frustrating lesson as I’ve placed it top of…
As mentioned in this article, you’re doing well if you’ve made enough money to cover your COGS (costs of goods sold) and your booth fee. If you didn’t earn enough revenue to cover those costs, that’s okay; many vendors don’t, but they use the event as a learning experience. If you’re wondering why your sales…
A “successful craft show” is different for everyone. So many factors can impact sales and revenue, profits, and potential for after-event-sales depend on what you’re selling. However, this article will help you determine if a craft show was a success for your business. Start by knowing your costs Selling products at craft shows isn’t as simple…
When I started selling at craft fairs, I made as many types of products as I could. I wanted to have something for everyone. Even when I niched down and focused on selling handbags only, I still offered a lot of selection. But then I discovered how much better my sales were when I cleaned…
If you spent more on your craft show booth fees than you earned from sales at the event, what can you do? This article shares tips to make the most of every event and help ensure one doesn’t become a waste of your time and money. At the event If you’re selling at an event…
When a shopper believes your products should be priced lower than they are, they won’t buy. Or they may ask you for a discount. The key to making sales at craft shows is to get shoppers to think your products’ prices are higher than they are, before ever looking at a price tag. Top Reason:…
Many things can go wrong with a craft show, but in general, shoppers are understanding of most. But there’s one thing they are most likely to complain about (based on reading hundreds of 1-star reviews from popular craft shows). #1 Complaint: Lack of Creativity Consumers flock to craft shows to find unique items…
When I worked in retail, turnover rate referred to staff and how quickly or slowly staff would change over (i.e quit). When I worked at a restaurant, turnover rate referred to how quickly or slowly customers dined. Obviously, the more people you can feed at one table during a shift, the more money you and…
Creating urgency at a craft show can encourage more people to buy instead of taking time to think about it. When they need to walk away from your table and think about it, chances are high they’ll get distracted by other vendors and end up spending their money elsewhere. This type of urgency isn’t pushy…
A conversion rate calculates how many people you convert. What exactly you convert them to can vary. At a craft show, the most important conversion rates are: Shopper conversion rate – how many craft show visitors you convert into being your shoppers. Sales conversion rate – how many of your shoppers you convert into customers….