Craft shows aren’t always profitable, and many people don’t earn enough from them to live off of. They can require a lot of time to produce stock and then stand at the event all weekend. Not to mention, some events have high booth fees. But if you want craft shows to be your main source…
There’s nothing wrong with thrift stores. But consumers do tend to equate thrift stores to low prices/deals/discounts. And when you’re selling handmade, your products (in most cases) are higher than average (when compared with big box stores). So if your craft show booth looks more like a thrift store than a boutique, shoppers may be…
I’m a huge advocate of presenting fewer products at craft shows. I think making too many types of products and product options is one of the most common mistakes craft show vendors make (one I made for years too). And that it’s the cause of low craft show sales. But I get a lot of…
Craft fair shoppers are surrounded by products. Every aisle is lined with tables, displays, and vendors hoping to catch their attention. And while shoppers may enjoy browsing, most of them have their guard up when they feel like they’re being sold to. The moment a sales pitch starts, many people instinctively: Smile politely Nod along…
Successful businesses aren’t built in a straight line. They’re built through adjustments. Through wrong turns. Through admitting something isn’t working and choosing to pivot instead of quitting. If you’re currently feeling stuck, discouraged, or questioning your direction, I hope this article shows you that struggle is not a sign you’re failing. It’s often a sign…
In most cases, your job as a business owner is to make customers’ lives easier. Easier to understand your product. Easier to shop. Easier to pay. Easier to feel confident in their purchase. But there’s one area where you actually want to make things more difficult. You want to make it difficult for shoppers to…
My handmade business started the way many do — at a craft fair. I signed up for shows that fit my schedule. I made products I enjoyed creating. I built displays using baskets from around my house, and printed signs the night before. Every decision made sense to me. But here’s the problem: A successful…
The longer a craft show shopper needs to think about a purchase, the less likely they are to buy that day. Doubt can start to creep in and when making a decision is hard, the easiest option is to make no decision. They’ll walk away and “think about it”. To avoid this at a craft show, you…
At first glance, bringing less to a craft show sounds risky. Fewer products feels like fewer chances to sell. But in reality, a smaller, more focused selection often leads to higher sales, better margins, and a calmer booth experience. Here’s how offering less can actually make you more money at a craft show. 1….
When I first started selling at craft shows, I wanted to make all-the-things. I had many ideas for products, and for each product, I had several ways to alter it to give options. I wanted my craft show table to appeal to as many shoppers as possible…for obvious reasons. Appealing to more shoppers means more…