Craft fair shoppers are surrounded by products. Every aisle is lined with tables, displays, and vendors hoping to catch their attention. And while shoppers may enjoy browsing, most of them have their guard up when they feel like they’re being sold to. The moment a sales pitch starts, many people instinctively: Smile politely Nod along…
Successful businesses aren’t built in a straight line. They’re built through adjustments. Through wrong turns. Through admitting something isn’t working and choosing to pivot instead of quitting. If you’re currently feeling stuck, discouraged, or questioning your direction, I hope this article shows you that struggle is not a sign you’re failing. It’s often a sign…
In most cases, your job as a business owner is to make customers’ lives easier. Easier to understand your product. Easier to shop. Easier to pay. Easier to feel confident in their purchase. But there’s one area where you actually want to make things more difficult. You want to make it difficult for shoppers to…
My handmade business started the way many do — at a craft fair. I signed up for shows that fit my schedule. I made products I enjoyed creating. I built displays using baskets from around my house, and printed signs the night before. Every decision made sense to me. But here’s the problem: A successful…
The longer a craft show shopper needs to think about a purchase, the less likely they are to buy that day. Doubt can start to creep in and when making a decision is hard, the easiest option is to make no decision. They’ll walk away and “think about it”. To avoid this at a craft show, you…
At first glance, bringing less to a craft show sounds risky. Fewer products feels like fewer chances to sell. But in reality, a smaller, more focused selection often leads to higher sales, better margins, and a calmer booth experience. Here’s how offering less can actually make you more money at a craft show. 1….
When I first started selling at craft shows, I wanted to make all-the-things. I had many ideas for products, and for each product, I had several ways to alter it to give options. I wanted my craft show table to appeal to as many shoppers as possible…for obvious reasons. Appealing to more shoppers means more…
When someone slows down or stops at your table, you’ve already won the hardest battle: their attention. But what happens next is where most vendors lose people. Many craft show setups unintentionally give shoppers two options: Buy Don’t buy And when buying feels like too big of a commitment in that moment, walking away is…
Running a handmade business and selling at craft shows can be exhausting. Every dollar you earn is tied to your time: designing, making, packaging, loading your car, setting up, selling, and packing it all up again. That’s why many craft show vendors hit a wall. One way to ease the pressure, increase profits, and make…
If you’re like me, you don’t like selling at craft shows. You feel like you’re being pushy, no matter what type of sales pitch you try. But there’s a better way to sell at craft shows, that really doesn’t feel like selling. It’s what I call a hidden sales pitch — where shoppers get something…