A business can’t survive without marketing. Many makers assume the event organizer will handle the marketing, but leaving it all up to them means leaving money on the table. Here are 6 marketing mistakes you don’t want to make before, during, and after a craft show. 1 – Leaving it up to the organizer The…
Most craft show vendors will deal with other vendors selling something similar at the same event. Even if you’re selling a unique product that doesn’t have any direct competition, you’re still “competing” to get shoppers to spend their money with you. To build a business and booth that stands out at a craft show, attracts…
When I watched the majority of craft show shoppers walk by my table, I knew I had to make some changes. Here are the mistakes I discovered I was making. 1 – I put zero effort into marketing I believed craft show organizers were solely responsible for marketing an event and that I just had…
You don’t want to rush shoppers through your craft show booth. And chatting with shoppers, finding common interests and making connections can often be what energizes you and reminds you why you started your business. However, every once and a while, you’ll deal with a tire kicker who blocks others from stopping at your table,…
First and foremost, you must price your crafts to cover all your costs and wages and leave you with a profit. But once you get a proper price, you have some wiggle room to increase or decrease that price to encourage buying. Shoppers often buy on emotion, not logic. And your prices can affect those…
You’ve set up a booth at a festival or market, but it doesn’t seem as though anyone is interested in buying from the craft vendors. Everyone is walking around, eating food they’ve purchased from the food trucks, and taking in the live entertainment, and they don’t seem interested in handmade products. What do you do?…
Sometimes, making more money at craft fairs doesn’t mean you need to sell more. Here are some money-saving tips that will increase your profit margins so you walk away from an event with more money left in your pockets. 1 – Be smart with production costs Always look for ways to reduce how much time…
Craft show shoppers are judging your products and placing a value on them before they see their prices. If they think your product’s prices are going to be lower than they actually are, it makes it much harder for you to make the sale. Here are 10 things you can do to increase the value…
It’s important to make as many sales as you can at a craft show and sell the stock you have. These are ways I lost money when I thought I was doing the right things to make a sale. 1 – Holds This is obviously my most frustrating lesson as I’ve placed it top of…
As mentioned in this article, you’re doing well if you’ve made enough money to cover your COGS (costs of goods sold) and your booth fee. If you didn’t earn enough revenue to cover those costs, that’s okay; many vendors don’t, but they use the event as a learning experience. If you’re wondering why your sales…