As a craft show vendor, it’s important to consider the typical traits and mindsets of those who shop at craft shows. The more you can appeal to/align with/cater to them, the more successful you’ll be selling at craft shows and building a successful business. There are always exceptions, but the following is more common among…
These are a few important terms we use in visual merchandising. They can be helpful concepts to understand for your craft show display. Although they’re typically used when referencing larger retail stores, many ideas can be applied to a 6 foot table and a handmade product line. 1 – Hot Spot A hot spot…
If you want a fun, eye-catching prop for Valentine’s Day, this project is simple and cheap. You may use this in a craft show display or as a prop for your online photos. Choose any colors or phrases you like; you can even create red cinnamon hearts if that fits your brand/product colors better. Materials…
If a craft show shopper stops at your table, they’re telling you they have an interest in your products. You’ll never get every shopper to stop at your table, and that’s perfectly fine. As beautiful as a vendor’s products might look, if they’re selling kid’s tutus or bibs, I’m not going to stop because I…
I believe in using ethical sales tactics. Tricking or pressuring people into a purchase they might later regret isn’t a good way to grow a business. However, you are running a business and for a business to stay in business, it must sell its products or services. So these are some of the techniques that…
The mood shoppers are in while at your craft show booth will impact your sales. And adding a few festive touches to your display can help put your shoppers into a more cheerful, gift-giving mood. These touches will also get shoppers thinking about your products as gifts, imagining them under the Christmas tree or in…
If you sell at enough craft shows, chances are, you’ve dealt with disappointing sales at some point. When low craft show sales are reoccurring, you may start making one or more of these mistakes in an attempt to boost sales. 1) Adding more stock When the products on your craft show table aren’t selling,…
If you’re selling at craft shows to make money and grow your business, you need to track a few numbers. These numbers will help you find areas for improvement to increase your sales and tell you whether the changes you make from craft show to craft show are effective. 1) Revenue This is an easy…
Craft shows can be a great experience, but many vendors give up on them. Some of the things mentioned in this article may be the reasons why. Knowing about common vendor frustrations can make you more prepared to deal with the uncertainty and unique selling/shopping setting craft fairs create. 1) Low profits When I…
If you don’t bring the right selection of products to a craft show, it will absolutely impact your sales. Your craft show product selection should: Show shoppers what you’re an expert at making (and that you are indeed an expert so they can justify spending their money with you) Introduce shoppers to something new/different (if…