When I first started selling at craft shows, I was in a tiny apartment. I didn’t have much room to store display fixtures and I didn’t have power tools to cut pieces of wood. I also didn’t have any way to cary big and heavy pieces of wood home. So to me, this DIY is…
Your craft show table should be treated like a mini boutique. And retailers know how important a shopper’s experience is in the checkout line or at the till. This is the point at which a sale is made, and you should be using it to increase your units per transaction, better serve your customers, and…
Whether you’re creating a craft show display or photographing your products, product composition is important. Composition helps: Create organization and structure Create a focal point (that tells shoppers to “look here!”) Lead the eye throughout your space so shoppers don’t miss important details Without proper composition, a space can feel cluttered, disorganized, and uninspiring. This…
Before you can make a sale, you must first catch a shopper’s attention. If a shopper doesn’t notice your craft show booth or Etsy listing, or they do but aren’t drawn to it, you won’t have an opportunity to sell. You can’t build a display or create a listing that appeals to everyone. So you…
Not all of these points are red flags telling you not to sell at a particular craft show. However, they may be signs to proceed with caution. Craft shows can be labor intensive and come with several expenses. So you want to be sure a craft show is the right fit for you and your…
When I started selling at craft shows, I would count my money at the end of the event, compare that total to my booth fee, and if I made more money than my booth fee, I considered the event a success. But there are so many other costs to doing craft shows. Many vendors don’t…
For a blog that’s all about selling at craft shows, this article may seem out of place. But too many people sign up for craft shows, full of hope, and walk away with their dreams crushed, vowing never to sell at another craft show. I don’t want you to lose money at craft shows, or…
One of my most popular articles details the types of products that sell best at craft shows; you can read that here: What Sells Best at a Craft Show? This article explores the other side: Types of products that don’t tend to sell well, or that can actually harm the sales of best-selling products. I’ve created…
Chances are, you’ve seen backdrop frames made from PVC of copper pipes and connector pieces. I wanted to play around with this structure to see if there were different ways it could be used, aside from a backdrop. I created a tabletop version of the PVC frame and below are a few ways it can…
Unless you’re selling at a very small craft show, you’ll never get 100% of shoppers to stop at your table. Your products are not for everyone, nor should they be. However, some craft show vendors do a great job of grabbing the attention of more shoppers and drawing them in (giving them more opportunities to…