This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers...
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade...
I’ve met many people through the craft show circuit who sell at craft shows full-time. I remember chatting with a jewelry vendor who spent her entire year travelling to different shows. I had a table beside her at a 3-day event so I got to ask lots of...
Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products. Don’t confuse your existing Etsy customers or craft show shoppers by offering a...
Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production. I’d stay up late the last couple...
When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had: No clear customer I was targeting. No clear style I was...
