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How to Attract More Customers to your Handmade Business (Part 2)

How to Attract More Customers to your Handmade Business (Part 2)

This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article.   Article one covers...
How to Attract More Customers to your Handmade Business (Part 1)

How to Attract More Customers to your Handmade Business (Part 1)

There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it.   It’s the step I think most handmade...
Can you Make a Living Selling at Craft Shows?

Can you Make a Living Selling at Craft Shows?

I’ve met many people through the craft show circuit who sell at craft shows full-time. I remember chatting with a jewelry vendor who spent her entire year travelling to different shows. I had a table beside her at a 3-day event so I got to ask lots of...
Craft Trends for 2019

Craft Trends for 2019

Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products.   Don’t confuse your existing Etsy customers or craft show shoppers by offering a...
5 Ways You’re Using Craft Shows Wrong

5 Ways You’re Using Craft Shows Wrong

Here’s how I used to treat craft shows. I’d go into crazy-woman sewing mode in the weeks leading up to a craft show. All other marketing and updating of sales channels would stop so I could give my full attention to production.   I’d stay up late the last couple...
The Easiest Way to Increase Craft Show Sales by 27%

The Easiest Way to Increase Craft Show Sales by 27%

When I started my handmade business, I thought more was more. The more options of handbags I offered, the more sales I could make because I’d be appealing to a wider variety of customers. I had:   No clear customer I was targeting.   No clear style I was...
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