There are many reasons craft show shoppers leave a table without buying. But this article is covering why shoppers will avoid your table altogether. Craft show shoppers often make split-second decisions about which booths to approach or skip. Here are the most common reasons they might purposely avoid a table or booth (even if the…
When organizing a craft show, it’s important to consider the vendors and shoppers. The following are the elements craft show shoppers tend to value most. 1) Variety Although a craft show should have a target market in mind and not try to have something for everyone, within a target market, you should have variety. When…
If you’re organizing a craft show, you already know it comes with a lot of responsibility. You need to make sure it’s a good event for shoppers, so they discover new businesses and find items to buy. And you need to ensure it’s successful for vendors too. This article shares 8 things craft show vendors…
This article outlines what I include in each product line, why I think it’s important, and how to apply it to a variety of businesses. 1 – Core Products A core product is a staple/main item(s)/bestseller for a business. The rest of the products offered work around and are connected to these core products. Depending…
In my experience, every craft show is a little different. Every day of a craft show is different. What flew off the table one day might not get touched the next. There is no surefire way to know if a product will sell at a craft show. But there are ways to best-guess and to…
A business can’t survive without marketing. Many makers assume the event organizer will handle the marketing, but leaving it all up to them means leaving money on the table. Here are 6 marketing mistakes you don’t want to make before, during, and after a craft show. 1 – Leaving it up to the organizer The…
Most craft show vendors will deal with other vendors selling something similar at the same event. Even if you’re selling a unique product that doesn’t have any direct competition, you’re still “competing” to get shoppers to spend their money with you. To build a business and booth that stands out at a craft show, attracts…
When I watched the majority of craft show shoppers walk by my table, I knew I had to make some changes. Here are the mistakes I discovered I was making. 1 – I put zero effort into marketing I believed craft show organizers were solely responsible for marketing an event and that I just had…
You don’t want to rush shoppers through your craft show booth. And chatting with shoppers, finding common interests and making connections can often be what energizes you and reminds you why you started your business. However, every once and a while, you’ll deal with a tire kicker who blocks others from stopping at your table,…
First and foremost, you must price your crafts to cover all your costs and wages and leave you with a profit. But once you get a proper price, you have some wiggle room to increase or decrease that price to encourage buying. Shoppers often buy on emotion, not logic. And your prices can affect those…