Almost anyone can start a craft business but unfortunately, not all craft businesses make money. When I say “make money” I don’t just mean being able to sell what you make but rather being able to make a profit with each sale. There is a big difference.
There are many costs handmade business owners sweep aside, hoping everything will even out.
I didn’t account for most of my expenses when I made a sale.
I would sell a $50 bag and think “Yay! $50!”
Or I would finish up at a craft show for a day, selling $1000 worth of product and think “I made $1000 today!”
But when a storeowner inquired about carrying my bags and I crunched the numbers, I realized I was barely profiting as is, let alone selling at wholesale prices.
I also didn’t strategically plan my products or follow a product launch schedule in the beginning.
I would dream up an idea, run to the fabric store to buy materials (without planning out the most cost-effective way to make an item or calculating the costs per product), make as many bags as I could out of the materials I purchased and hope they would sell.
Many factors determine whether a business will be successful or not but there are a few basic factors that must be in place to make money:
1 – Profits
2 – Demand
3 – Great Product
Products listed in this article aren’t guaranteed to make money but craft businesses that incorporate these three elements will likely have an easier time making money.
And if you’re interested in which handmade products are trending, check out:
CRAFT BUSINESSES THAT MAKE MONEY HAVE: PROFITS
To make money, you must have profits.
Seems obvious right?
But it’s shocking how many creators don’t account for and cover ALL expenses. How much it costs to make your products and run your business will dictate how much you charge for your products because you must be building a healthy profit into your prices…otherwise, you have more of a hobby than a business (but hobbies are still required to file taxes).
If costs are high, product prices must cover them and craft businesses can end up pricing themselves out of the market or spending more than they make.
There are costs directly related to making your product (materials and labor) as well as indirect costs that are just a part of doing business:
- Registering your business
- Business licenses & permits
- Tools & maintenance of those tools
- Trips back & forth to the post office and craft store
- Electricity required to run your sewing machine for 8 hours straight
- Craft show fees
- Props & display fixtures for craft shows
- Business cards (use this tip so they don’t end up in the trash)
- Hiring a graphic designer or web developer
At the end of the month, if the money you spend on your business is more than money made from selling your creations, your craft business doesn’t make money.
Therefore, the odds of making money are higher for craft businesses with low costs or costs that don’t eat up profits (you can have costs of $1/product but if your market only allows you to charge $2 for your product, those costs are low but still eating into profits).
Some of those craft businesses are:
When working with items such as beads, threads, wire, leather, etc. material costs can be kept fairly low. Getting into high-end silver and gold can increase your costs but most consumers understand the value of 24 karat gold or sterling silver and are willing to pay more for the better quality.
Some jewelry making techniques can drive labor costs up, so it’s important to hone your skills, find processes that speed up production and not spend too much time in a month coming up with new designs that require a learning curve.
Art supplies aren’t cheap and creating a painting isn’t typically a quick process, however, if that art is transferred to other mediums, one piece of art can be sold over and over. Prints, digital copies or art applied to merchandise (e.g. mugs, t-shirts, etc.) can have lower costs and higher profits.
The startup costs may be high but once you have a good quality camera and accessories, it’s simply your time to take the photos, edit and have them printed. If your craft involves developing the film, costs will be higher as more of your time is involved and there is more equipment required for a darkroom and developing supplies.
Soap may not be as profitable in the beginning but mastering processes, reducing labor time, and buying ingredients in large quantities at wholesale prices, reduces costs per bar.
Most soap businesses drive profits through volume so in order for a soap making business to be profitable selling $6 bars of soap, they must sell several bars in a month. Craft shows are a great platform for selling high volumes as craft show or market shoppers are usually very comfortable spending around the five-dollar mark.
Wholesale is another great sales channel for soap makers because one retailer can place an order for several bars of soap each month. Retailers will look for a unique product and great branding.
Making money sewing products is dependent on the type of material used and how many items are cut out of a meter of fabric. In most cases, you can’t purchase fabric for less than $5/meter so if you can create two or more products out of one meter and very few notions, your costs could be low.
You also must factor how many steps are required to sew pieces together. Several pieces often means more time cutting, lining up, pinning, sewing, ironing, etc. and will raise labor costs. There are certain sewn items that are on the CRAFT BUSINESSES THAT MAKE THE LEAST MONEY list.
Supplies to make candles are fairly low cost as are your overhead costs because you don’t require a big studio or high-priced equipment. Once you melt your wax and mix ingredients, you can quickly pour the wax into several containers with wicks so labor time can be kept low for each candle. Containers can be an important aspect of a candle and its price so put the time into sourcing jars from a wholesaler to get your costs low.
CRAFT BUSINESSES THAT MAKE MONEY HAVE: DEMAND
Craft businesses that make money can also be successful because of the industry they fall under and the constant demand for their products.
Here are some of the more popular industries craft businesses can make products for and earn money.
The wedding industry is estimated to be worth over $53 billion in the US alone (source). People are continuously getting married and requiring:
- Wedding attire
- Hair accessories and veils
- Wedding party gifts
Not only can costs be kept relatively low when making jewelry, it’s also in high demand. It exceeds $70 billion in the US alone. (source)
Globally, the general apparel market is valued over 3 trillion dollars, with womenswear being the most popular (source). If you can find a way to keep your costs low and sew tops, bottoms, outerwear, etc. there is certainly a demand for them.
With a growing interest in home décor (probably thanks to beautiful decorating ideas shared on platforms such as Pinterest), growth in real estate and several other factors, the home décor industry is estimated to grow to $664 billion by 2020 (source).
Craft businesses selling the following items may find success and money:
- Wall décor (art, signs, clocks, etc.)
- Textiles (pillows, bedding, throws, rugs, etc.)
Products that help us look and smell better are always in demand. It’s a $445 billion industry according to this article and crafters could create the following products to make money:
- Hair care
- Skin care
- Perfumes & Colognes
It’s important NOT to make any “drug” claims when selling bath & body products, such as “reduces wrinkles” or “treats acne”. Visit this article to learn more:
Raise your hand if you love your pet like a member of your family and don’t mind spoiling them 😉 I’m someone who doesn’t mind spending money on my pet to keep him happy and healthy; obviously many others feel the same. It’s an industry that consistently grows every year and was at $66.75 billion in 2016. The following pet products may be a good product to offer:
3) CRAFT BUSINESSES THAT MAKE MONEY HAVE: A GREAT PRODUCT
Of course, you can’t just start creating any one of these products and expect to make money. You must come up with a unique idea for your art, candles, jewelry, photography, sewing or soap and make it great.
a) Great products make consumers feel they’re specifically for them
It may solve a problem, like the $55 water bottle mentioned in this article or feel like it was made to be a perfect fit for their: style, body, personality, humor, etc. You must know who you’re selling to, what their problems or desires are and create a product for them.
b) Great products are different from what other businesses are offering
If you offer something that’s in demand and isn’t easily found through other businesses, you’re more likely to have a craft business that makes money.
If I come across gold hoop earrings, a red knitted scarf or a bar of soap at a craft show, I don’t feel compelled to purchase if the vendor or product doesn’t offer something different from what I can find in any mall or through a quick search online.
But not being able to find a product like yours anywhere does not necessarily equal sales, nor should it always be viewed as a positive.
Being unique and being unique and in-demand are two different things and mean the world of difference when it comes to sales.
Inventing a “yoga mat that never has to be cleaned because it wicks away moisture & sweat and naturally deodorizes and sanitizes itself” is a unique product that you “can’t find everywhere (or maybe even anywhere?)” and would likely be in high demand.
Creating necklace pendants out of Barbie parts may be unique but not likely in high demand.
Don’t mistake “no one else is selling it” as a good thing, as mentioned in 3 MISTAKES HANDMADE BUSINESSES MAKE WITH THEIR USP (unique selling position). And don’t assume your USP has to come from your products. There are several other aspects of your business you can play with to stand out…especially if you’re offering a product that doesn’t have a lot of wiggle room (how many different ways are there to make a scarf?).
Think about what’s going to make your products or business different and if that element is important enough to consumers that they’ll choose you over a competitor.
c) Great products make customers feel value outweighs price
We feel good about purchases when it seems as though we’ve received more value than we paid for. If we feel we were tricked into buying something we don’t need/want, purchased something that falls apart once we get it home or spent more than we feel it’s worth, we won’t buy from the business again. And repeat business is an essential part of sales and success.
Value comes through in everything we do, so make sure it’s not just your products that are great, but everything that surrounds them as well.
Don’t see your craft on the list? It may be on the craft businesses that make the least money list, which is found here:
To find out which handmade products are trending for 2018, check out: