Almost anyone can start a craft business but unfortunately, not all craft businesses make money. In this article, I’m going to share the most common crafts that make money. When I say “make money” I don’t just mean being able to sell what you make but rather being able to make a profit with each sale. There is a big difference.
There are many costs handmade business owners sweep aside, hoping everything will even out.
I didn’t account for most of my expenses when I made a sale.
I would sell a $50 bag and think “Yay! $50!”
Or I would finish up at a craft show for a day, selling $1000 worth of product and think “I made $1000 today!”
But when a storeowner inquired about carrying my bags and I crunched the numbers, I realized I was barely profiting as is, let alone selling at wholesale prices.
I also didn’t strategically plan my products or follow a product launch schedule in the beginning.
I would dream up an idea, run to the fabric store to buy materials (without planning out the most cost-effective way to make an item or calculating the costs per product), make as many bags as I could out of the materials I purchased and hope they would sell.
Many factors determine whether a business will be successful or not but there are a few basic factors that must be in place for crafts to make money:
1 – Profits
2 – Demand
3 – Great Product
Crafts listed in this article aren’t guaranteed to make money but craft businesses that incorporate these three elements will likely have an easier time making money.
If you don’t see your craft on the list below, it may be on the craft businesses that make the LEAST money list, which is found here:
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CRAFT BUSINESSES THAT MAKE MONEY HAVE: PROFITS
Craft businesses that make the most money have the highest profit margins.
But it’s shocking how many creators don’t account for and cover ALL expenses. How much it costs to make your products and run your business will dictate how much you charge for your crafts because you must be building a healthy profit into your prices…otherwise, you have more of a hobby than a business (hobbies are still required to file taxes).
If costs are high, product prices must cover them and craft businesses can end up pricing themselves out of the market or spending more than they make.
There are costs directly related to making your crafts (materials and labor) as well as indirect costs that are just a part of doing business:
- Registering your business
- Business licenses & permits
- Tools & maintenance of those tools
- Trips back & forth to the post office and craft store
- Electricity required to run your sewing machine for 8 hours straight
- Craft show fees
- Props & display fixtures for craft shows
- Business cards (use this tip so they don’t end up in the trash)
- Hiring a graphic designer or web developer
At the end of the month, if the money spent on your business is more than money made from selling your crafts, your craft business doesn’t make money.
Therefore, the odds of making money are higher for craft businesses with low costs or costs that don’t eat up profits (you can have costs of $1/product but if the market only allows you to charge $2 for your product, those costs are low but still eating into profits).
For a craft business to be successful, you must understand its numbers, constantly work on improving its numbers (e.g. improving profit margins, improving conversion rates, improving return on investments, etc.) and have a plan to reach sales goals.
You’ll find THE SUCCESS PLANNER helpful if you would rather bury your head in the sand and just hope everything works out when it comes to your business’s numbers. It’s a simple and easy to follow step-by-step plan to organize your handmade business and get it on track to reach your sales goals this year.
CRAFTS THAT HAVE THE HIGHEST PROFIT MARGINS
To have high profit margins, your costs must be low.
Being able to charge higher than average prices also allows a craft business to increase their profit margins. Part of that depends on your target market.
For example, a business targeting new moms and selling nursery art won’t be able to charge as much for their pieces as an artist targeting art collectors.
Know who your target market is and choose wisely as it can allow you to charge more for your work and have higher profit margins.
The following types of crafts have the tendency to have lower costs, and some have the ability to charge higher prices.
When working with items such as beads, threads, wire, leather, etc. material costs can be kept fairly low. Getting into high-end silver and gold can increase your costs but most consumers understand the value of 24 karat gold or sterling silver and are willing to pay more for the better quality.
Some jewelry making techniques can drive labor costs up, so it’s important to hone your skills, find processes that speed up production and not spend too much time in a month coming up with new designs that require a learning curve.
Art supplies aren’t cheap and creating a painting isn’t typically a quick process, so if you make and sell original art, you may not be able to make a lot of money unless you build a name for yourself and can charge a premium price. There’s not much of a cap on what (certain) consumers are willing to pay for a piece of art, which allows some artists to charge thousands…sometimes even hundreds of thousands or dollars for a piece of their art.
You can also make an original piece of art and then transfer it to other mediums, so one piece of art can be sold over and over. Prints, digital copies, or art applied to merchandise (e.g. mugs, t-shirts, etc.) can have lower costs and higher profits.
The startup costs may be high but once you have a good quality camera and accessories, it’s simply your time to take the photos, edit, have them printed and sell them as pieces of art. If your craft involves developing the film or only being able to sell copies once (e.g. to a bride who hired you for their wedding), costs will be higher as more of your time is involved.
Many crafts can be made through sewing and some of those crafts can make money. It’s dependent on the type of material used and how many items are cut out of a meter of fabric. In most cases, you can’t purchase fabric for less than $5/meter so if you can create two or more products from one meter and very few notions, your costs could be low.
You also must factor how many steps are required to sew pieces together. Several pieces often mean more time cutting, lining up, pinning, sewing, ironing, etc. and will raise labor costs. There are certain sewn items that are on the CRAFT BUSINESSES THAT MAKE THE LEAST MONEY list, so not all sewn crafts make money.
BATH & BODY PRODUCTS
This one is last on the list because making soap may not be as profitable in the beginning and there is a cap on how much a consumer is willing to pay for a bar of soap, a bottle of lotion, or a jar of bath salts. But mastering processes, reducing labor time, and buying ingredients in large quantities at wholesale prices, can reduce the costs.
Most bath & body businesses drive profits through volume, so for a soap-making business to be profitable selling $6 bars of soap, they must sell several bars per month. Craft shows are a great platform for selling high volumes as craft show shoppers are usually very comfortable spending around the five-dollar mark.
Wholesale is another great sales channel for soap makers because one retailer can place an order for several bars of soap each month. Retailers will look for a unique product and great branding.
Candles fall into a similar category as bath & body products; there’s a cap on how much a consumer is willing to pay for a candle.
However, supplies to make candles are fairly low cost, as are your overhead costs, because you don’t require a big studio or high-priced equipment. So candle-making can be a craft that makes money. Once you melt your wax and mix ingredients, you can quickly pour the wax into several containers with wicks, in an assembly line manner, so labor time can be kept low for each candle. Containers can be an important aspect of a candle and its price so put the time into sourcing jars from a wholesaler to get your costs low.
CRAFT BUSINESSES THAT MAKE MONEY HAVE: DEMAND
Crafts that make money can also be successful because of the industry they fall under and the constant demand for their products.
You can do a bit of research, before you spend time and money creating, to determine if your products are likely to sell. Check out: 5 WAYS TO KNOW IF PEOPLE WILL BUY YOUR PRODUCT.
You’ll also be ahead in the game if you target a profitable market, which happens when you match the correct product with the correct target market.
For example, college students can be a profitable target market. But if it’s a jewelry business selling high-end jewelry targeting that market, it’s unlikely to be a profitable for them. A pizza restaurant opening near campus that’s selling cheap pizza and offering late-night delivery is a perfect match for that target market and is likely to find it profitable.
The high-end jeweler is more likely to find demand when targeting brides. They’re more willing to spend money on a beautiful, high-quality piece of jewelry for their wedding day, or to give as gifts to their bridal party.
You’ll find HOW TO FIND A GOLDMINE OF CUSTOMERS helpful if you’re not sure which market to target or how to determine if it will be a profitable one for your business.
Here are some of the more popular industries that have lots of demand and create a platform for crafts that make money.
The wedding industry is estimated to be worth over $53 billion in the US alone (source). People are continuously getting married and requiring:
- Wedding attire
- Hair accessories and veils
- Wedding party gifts
If you can follow rule #1 and keep your costs low and profits high, you may be able to produce crafts that make money under the wedding category.
Not only can costs be kept relatively low when making jewelry, but it’s also in high demand. It exceeds $70 billion in the US alone. (source)
Globally, the general apparel market is valued over 3 trillion dollars, with womenswear being the most popular (source). If you can find a way to keep your costs low and sew tops, bottoms, outerwear, etc. there is certainly a demand for them.
With a growing interest in home décor, the home décor industry is estimated to grow to $664 billion by 2020 (source).
Crafts that make money under this industry may be:
- Wall décor (art, signs, clocks, etc.)
- Textiles (pillows, bedding, throws, rugs, etc.)
Products that help us look and smell better are always in demand. It’s a $445 billion industry (source). Crafts that make money under this category may be:
- Perfumes & Colognes
It’s important NOT to make any “drug” claims when selling bath & body products, such as “reduces wrinkles” or “treats acne”. Visit this article to learn more:
I’m someone who doesn’t mind spending money on my pet to keep him happy and healthy; obviously many others feel the same. It’s an industry that consistently grows every year and was at $66.75 billion in 2016. The following pet categories may produce money-making crafts:
Demand for a product may also increase with trends. Check out:
CRAFT BUSINESSES THAT MAKE MONEY HAVE: A GREAT PRODUCT
You can’t just start making any of these products and expect to make money. You must come up with a unique idea for your art, candles, jewelry, photography, sewing or soap and make it great.
a) Great products make consumers feel they’re specifically for them
Crafts that make money target a specific customer and their specific wants or needs. It may solve a problem, like the $55 water bottle mentioned in this article or feel like it was made to be a perfect fit for their: style, body, personality, humor, etc. You must know who you’re selling to, what their problems or desires are and create a product for them.
b) Great products are different from what other businesses are offering
If you offer something that’s in demand and isn’t offered by every other business in your category, you’re more likely to have a craft that makes money.
If I come across gold hoop earrings, a red knitted scarf, or a bar of soap at a craft show, I don’t feel compelled to purchase if the vendor or product doesn’t offer something different from what I can find in any mall or through a quick search online.
But not being able to find a product like yours anywhere does not necessarily equal sales, nor should it always be viewed as a positive.
Being unique and in-demand makes the world of difference when it comes to sales.
Inventing a “yoga mat that never has to be cleaned because it wicks away moisture & sweat and naturally deodorizes and sanitizes itself” is a unique product you “can’t find everywhere (or maybe even anywhere?)” and would likely be in high demand.
Creating necklace pendants out of Barbie parts may be unique but NOT likely in high demand.
Don’t mistake “no one else is selling it” as a good thing, as mentioned in 3 MISTAKES HANDMADE BUSINESSES MAKE WITH THEIR USP (unique selling position). And don’t assume your USP has to come from your products. There are several other aspects of your business you can play with to stand out…especially if you’re offering a product that doesn’t have a lot of wiggle room (how many different ways are there to make a scarf? Perhaps a scarf business can stand out through amazing customer service, or donating a portion of profits to an important cause, or where wool is sourced from, etc.).
Think about what’s going to make your products or business different and if that element is important enough to consumers that they’ll choose you over a competitor.
c) Great products make customers feel value outweighs price
We feel good about purchases when it seems as though we’ve received more value than we paid for. If we feel we were tricked into buying something we don’t need/want, purchased something that falls apart once we get it home, or spent more than we feel it’s worth, we won’t buy from the business again. And repeat business is an essential part of sales and success.
Value comes through in everything we do, so make sure it’s not just your products that are great, but everything that surrounds them as well.
Don’t see your craft on the list? It may be on the craft businesses that make the least money list, which is found here:
To find out which crafts are trending for, check out: