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September 3, 2015

Want to Stand Out at a Craft Show? Try these Display Tricks


HOW TO STAND OUT AT A CRAFT SHOW

As we discussed in our previous article, relating your craft show booth to a store window is a good way to look at your space from a different perspective and ensure you have some elements that are going to catch the eye.

 

You only have a few seconds to grab shoppers’ attention as they walk by and encourage them to come take a closer look.

 

Of course your amazing products will help do that but below are 10 other tactics you can use to enhance your booth and make sure you’re noticed from across the room.

 

You can add one or more of the elements below to your booth but be sure you don’t overdo it. The eye needs a change of pace so your display doesn’t start to blend together or become overwhelming.

 

You don’t want your display to take away from your products; you want it to compliment what you’re selling and subtly (or not so subtly) tell the shopper: “Pssst! Look over here.”

 

We found some great examples of the elements below from VM (hmvm.co.uk) The blog is full of pictures of inspirational windows taken around London and we would encourage you to head over and browse around. You can also follow them on Twitter: @hm_vm.

 

 

HANG ON….. 

Before you start scrolling, see a bunch a pictures of store windows and think this doesn’t apply to craft shows (angry face)…see ya! put your creative, think-outside-the-box cap on. 

 

I know you’re a creative person and if you take the time to read through this article you’re going to be way ahead of most craft show vendors. 

 

Grab the worksheets & guide to walk you through creating a standout display, from start to finish

 

The worksheets come with 5 emails that will guide you through the process and include specific instructions and examples.

 

You’ll come up with an exciting idea for your display and learn how to add all the important elements that get you sales, including the ones explained in this article.

 

 

 

These are techniques major retailers put to use because they translate into dollars. Although the photos are of shop windows, the techniques can be applied to a craft fair table, no matter how small the space.

 

There are examples throughout on how each element can be applied to a craft show display and as mentioned,  the free challenge has even more (and more specific) examples. 

 

 

Now let’s get started on the techniques major retailers use to draw you into their store when you’re walking through a busy mall so you can learn how to put them to use and make more money at your next craft show!

 

 

TECHNIQUES FOR A STANDOUT CRAFT SHOW DISPLAY

Color

Colors are a great way to evoke emotion and make a statement. The absence of color is another way to stand out, letting your products do the talking. White walls, floor, table cloth, props and your uniform for the day is bound to make shoppers stop and take notice.

 

The right colors will communicate a message (think light blue for calming spa-like atmosphere or yellow for fun, cheerful products) and attract your ideal customer. You can’t know and appeal to everyone’s taste but is the person you’re trying to attract, attracted to soft pastels, bright neons or rich hues?

 

An eye-catching hot pink color is pulled from the product label and used in some over sized tassels that mimic the tassels on the bottle in a Jo Malone window. This window also uses REPETITION with the same product being displayed 3 times. (Image Source: VM)

 

An all white window with bright lighting at JOSEPH really catches the eye (Image Source: VM)

 

Lighting

A spotlight on a display or product immediately catches the eye and draws it to your product. Mood lighting can be effective too but you don’t want your space to feel drab. Shoppers need to be able to see what they’re buying so be sure you’re not impeding sales in an attempt to create dramatic lighting. You can get creative and not only use lighting to highlight your displays but make lighting part of the display.

 

The light fixtures and light draw attention to each individual shoe at Charlotte Olympia. (Image Source: VM)

 

Gucci directs spotlights on each mannequin to make their bold colors stand out even more (Image source: VM)



Macy’s uses light bulbs and their cords to create a tree design and add extra lighting to the window. (Image source: VM)

 

Line & Composition

Create compositions that lead the eye around your booth or table. This is done by deciding which element is going to grab the shopper’s attention first (usually the bigger, brighter display at eye level or above), then creating a trail for the shopper’s eye to follow, from one display to the next.

 

Line & composition can be a difficult element to master but is also an incredibly important one.

 

Once you understand it, you’ll notice it being used by multi-million & billion dollar brands in their store windows, in-store merchandising, photos, advertisements, etc. It’s an art and it works.

 

It’s important to use line & composition throughout your entire booth. When you stand back to look at your space, your signage, props, displays, etc. should all work together and create a flow.

 

Within each element (i.e. a product grouping, a photo or a sign), you should also be using line and composition. For example, in a sign, use different font sizes and styles so the shopper notices one line of text first and then is drawn to less important messages in smaller text.

 

When it comes to your product groupings, use different levels, shapes and angles to show off each piece, in order of importance (you want your expensive pieces to catch the eye first and lead to the less expensive add-on pieces).

 

Line and composition is explained in detail with more examples in my e-book MAKE MORE MONEY AT CRAFT FAIRS. Download a sample chapter to check it out.

 

Here’s a graphic from the ebook to help explain how you can create lines within a composition. Each product can be placed in a way that creates connection to another product and draws the eye there.

 

Height and size can be used to draw the eye to a particular product first while compositions create lines and lead the eye from one product to the next. 

HOW TO USE LINE & COMPOSITION IN A CRAFT FAIR DISPLAY

 

 

Your eye is drawn to the brightly lit group of 3 mannequins in this Harvey Nichols window and then follows the angled line and writing to the 2nd group of mannequins. (Image source: VM photo credit Melvyn Vincent)


You could literally draw a continuous line from one display element to the next. The overlapping of products, props and mannequins, the way the mannequins are angled (even the line of the leg on the mannequin in the tan coat directs your eye to the next element) and the use of light and dark (notice how they’ve used different color mannequins in the second grouping. A white mannequin makes the black dress stand out and a black mannequin makes the light sweatshirt stand out. The sleeve of the light sweatshirt also pops out when place in front of the black dress).

 

The beautiful piece of floral art grabs your eye at LK Bennett as the over sized paint tube & brush lead your eyes down to the product (colorful shoes). On the other side, if your eyes are down as you walk by, the flower paint spilled on the sidewalk will lead your eye into the window in the reverse direction. (Image source: VM)


 

Consider the flow of your craft show table too. You want shoppers to be drawn in at the front of your space to look at a showstopper, be led to the middle of your table where they can browse and try items on, pick them up, etc. and end at the “cash desk” where they can pay and be out of the way of other shoppers and browse smaller “add-on” items (think of the checkout line at the grocery store; why not, I’ll grab a pack of gum, it’s only a couple bucks, it’s right here and it’s simple to add to my cart.)

 

The end of your table should act like a website pop up. “But wait! Before you go…” If they haven’t purchased, you want to make one last attempt to grab their attention in hopes of a future sale.

 

You may place business cards, postcards or lookbooks at the edge of your table. Or maybe even a small sample of your products if you offer something like soap (nothing that would deter them from buying though; you don’t want shoppers to grab a sample instead of buying). Or keep a small bowl stocked with wrapped candies.

 

Make sure they’re leaving your space with a good feeling and a way to remember you.

 

This article has a few tips to increase your chances of being remembered after a show. And consider using this trick to ensure your business info is kept safe and your business cards aren’t tossed in the trash (80% of them are).

 

Scale

Adding in larger than life elements can immediately grab a shopper’s attention. As they walk around the venue seeing everything in proportion, an oversized picture or prop will make them stop and take notice.

 

You don’t need to spend a lot of money either…you’re crafty! Cardboard, foam, paper mache, etc. can all be used to create lightweight, larger than life objects that can easily be hung above your space using some fishing wire. It will catch the eye of shoppers as soon as they walk in the venue.

 

How fun is this over sized pop can mimicking the print on the mannequins dress in a Moschino window? (Image source: VM)

 

Larger than life beauty tools draw attention to the makeup Kate Spade is selling inside. (Image source: VM)

 

Big props create color and interest through needles knitting a pattern at H&M and promote the knits they have in-store. (Image source: VM).

 

These hairpins in a Hermes window go with the hair accessories they’re selling. (Image source: VM)

 

Contrast

What objects, shapes, colors or textures will make a shopper stop and take note of how polar opposite they are to your products? Dark can contrast light products, rough can contrast smooth finishes and a simple background can contrast a complex design.

 

You can also create a contrast to the surroundings. If the event is busy, bright and loud, your quiet, serene setting will be quite the contrast to the rest of the atmosphere. If the weather is cold and snowy, a warm beach theme will also stand out in contrast.

 

The crisp, clean Alexander McQueen dress stands out in contrast to the dark background. (Image source: VM)

 

Repetition

Repeat your displays, colors, shapes or products to get a message across and create an impact. Odd numbers tend to be more pleasing so if you’re going to repeat an element, repeating it 3, 5 or 7 times is the way to go.

 

This is an easy technique to implement and should be used in most craft show displays.

 

The same product is repeated 3 times to highlight these accessories at Tods. (Image source: VM)

 

Color, pattern, lines and products are all repeated throughout this Louis Vuitton window. (Image source: VM)

 

Again, a clutch is repeated 3 times in a window at Anya Hindmarch showing off the product and varying color options.(Image source: VM)

 

More examples of how to use repetition found in the step-by-step email guide:

 

 

Humor

Who doesn’t love to laugh? Humor immediately helps us let our guards down and feel more comfortable…and a comfortable shopper is more likely to stick around and buy. Don’t try too hard; you don’t need each passerby to keel over in laughter; a simple smile or chuckle will immediately make them relax. Be sure your humor isn’t offensive or need explaining…keep it simple!

 

 

French Connection uses their FCUK campaign to have some fun with phrases that will make you chuckle and maybe even shock you at first glance. (Image source: VM)



A giant whoopee cushion uses humor, scale and nostalgia to make you take notice of Fred Perry’s back to school children’s clothes. (Image source: VM)

 

Nostalgia

Don’t you love seeing something that reminds you of your childhood? They evoke a feeling which is incredibly important when it comes to selling. Items from our past or “before and afters” reminding us how far we’ve come will encourage people to stop and have a closer look.

 

This Moschino window brings us right back to playing dress up with our Barbies. The over sized toy packaging grabs your attention and makes you envision how the bright and fun outfit will look on the mannequins…or you! (Image source: VM)

 

Theo Fennel’s window immediately reminds you of the sound and feel of spinning the tin top that’s used as a prop, along with wooden blocks (spelling out Theo), to display beautiful jewelry. (Image source: VM)

 

Motion

Something moving among your static products (aside from other people) can catch a shopper’s eye. You don’t want it to become a hazard or annoying (strobe lights are not the way to go) but something that makes people want to stop and watch a prop go through the whole motion can work to your advantage. The more complex the movement is, the further out of reach it should be (up high or behind your table).

 

You don’t want moving objects to be in the way of products shoppers are trying to browse, or worse yet, become a hazard. Movement can also be implied through displays to show off components of your products or to create a feeling. Pulling the end of a scarf up using fishing wire can imply the movement of wind and make the shopper think of chilly days.

 

This Anthropology window is so serene. Fans gently blow scarves to show how delicate they are while sunlight highlights the beautiful colors. (Image source: VM)



Movement is implied in this windy Hackett window, creating an interesting scene to stop and look at. (Image source: VM)

 

Surprise

An element of surprise is involved in many of the ideas above but you can make an even bigger impact by creating a moment in your booth shoppers won’t be expecting to see at a craft show. It should leave them amused and excited to tell others about it.

 

You can also add intrigue. Make shoppers do a double take and hang around a little longer to check something out or figure out a puzzle. For example, encouraging shoppers to come closer to peer into a shadow box or behind curtains to see what they’re missing out on. Having something out of place or missing intrigues the mind and forces it to figure out what’s missing, which gets them to hang around a bit longer. Perhaps long enough for you to make a sale? 

 

You may be surprised to see an island backdrop set up in the middle of the city for you to have your own photoshoot with. And if you’re not quite camera ready, it’s a great opportunity to head in and try some of Liz Earle’s beauty products. (Image source: VM)



A broken chair may make you take a second look as you walk past The Conran Shop, which is pointing out that their furniture is well constructed and will last a lifetime. (Image source: VM)

 

 

WHAT DO I DO NOW? 

I know what you’re thinking; Well this is all fine and dandy but how do I apply it to my display?

 

I’ve taken some of the most asked questions from the comments of this article and from the emails I’ve receive in response to my articles, newsletter and ebook.

 

Using your most burning questions, I’ve put together a step-by-step guide to plan a display for your first craft show, make a small change to an existing display or completely overhaul it.

 

The elements described in this article are to get the shopper to notice you as soon as they walk in the venue and be drawn to your space.

 

But that’s just one part of a successful display.

 

If you catch their attention from across the room but they get close and other elements of your display are off, you’ll have a hard time making that sale.

 

It’s like someone waving to you from across the room. They look good, and you’re flattered so you wave back and head over to say hi.

 

But as you get close you realize they’re not who you thought they were.

 

You’re gonna pretend you were waving to that person behind them and keep walking.

 

You want your display to get better as shoppers get closer and for them to fall more in love with your products and business as they learn more.

 

I’ll teach you how to wow shoppers from the second they see your space to the moment you hand them their purchase. Grab the FREE worksheets and 5 step guide.

 

 

 

It’s not about what you sell, it’s how you sell it.

 

People always want to know: What sells best at a craft fair?  I actually wrote an article on it, which you can check out here: WHAT SELLS BEST AT CRAFT SHOWS?

 

They want the secret answer and the golden ticket.

 

The bad news is; there isn’t one product that sells best at every craft fair.

 

The good news is; anything can sell out and anyone can have the most popular booth.

 

Let’s make your products and booth the best seller your next event.

 

It starts with getting crystal clear on your message, your brand, your story and more.

 

Get the worksheets, follow the 5 steps and let’s get started!

 

I’d also encourage you to download the FREE sample chapter from my ebook MAKE MORE MONEY AT CRAFT FAIRS. It’s a must for anyone selling handmade products, whether it’s done at a craft show or online.

 

 

You may also enjoy these articles:

 

 

Or, subscribe to our Seller Newsletter for continuous education and advice on selling at craft fairs and running a small handmade business. 

 

Questions? Comments? Ideas? Please leave a comment below 🙂

 

Reference: Visual Merchandising & Display (4th Edition) Martin M. Pegler

 
FREE 5 DAY CRAFT SHOW DISPLAY CHALLENGE

 

Comments

44 thoughts on “Want to Stand Out at a Craft Show? Try these Display Tricks”

  1. Wonderful post. I’m so tired of reading, “add color, go vertical” over and over again. I was in marketing before becoming a crafter and considered posting something similar to this. What the big boys (or girls) in retailing do and how you can do it too. Great.

  2. Thanks so much Carlie! I try to keep that in mind when writing all my articles. I don’t want someone spending their time reading the same information they’ve already read on another blog in different wording.

    Great minds think alike 😉 There are lots of ideas that small businesses can borrow form the big boys & girls!
    ~Erin

  3. Just getting started at shows…How can I make my table stand out? I custom make and sell unique wedding garters.

  4. Hi Carol! Which techniques do you think you want to start with? Color, lighting, line & composition, scale, contrast, repetition, humour, nostalgia, motion or surprise?

  5. Who doesn’t love surprises? I would love to send you pics of my last event table. I have another event in August. Soooo many thanks for your help!

  6. Hi Rebecca,

    Jewelry is definitely one of the most popular categories to sell under. My advice is to always start with a unique product. What makes your jewelry different from the vendor across the aisle? That should be played up in your display. Here’s an article covering the topic https://www.madeurban.com/News/5_ways_to_make_your_handmade_jewelry_stand_out_eli/32

    Next, work on building impactful collections, here’s an article covering that: https://www.madeurban.com/News/not_enough_vendors_use_this_powerful_method_when_c/6270

    Once you have a niche product and strong collections, choose a theme that supports the collection you want to highlight (e.g. winter wonderland or love theme), props that communicate that theme (e.g. snowflakes or hearts) and a few elements covered in this article!

  7. I’ll be doing my first craft show this November (I sell handmade cards). I have no idea how I should set up my table, but hopefully these tips will help!

  8. I just signed up to do my first craft show in November! I sell personalized drinkware, glitter items. I was thinking of using my logo colors (gold and tiffany blue/mint) in my display!

  9. Love your photos/displays on how to make your products stand out at a craft show or show room. Great!!! Would love to order magazine. Keep up the great work.

  10. ~Good luck on your first craft fair Lisa!

    ~Using your logo colors is a great way to add branding to your booth and create a cohesive look!

    ~Hi Pat! The photos are actually taken from this blog: hmvm.co.uk
    She gave me permission to use her lovely pics of store windows to explain my points.

  11. Feel free to come take Photos at the Valley Country Fair in Valley Crucis NC…I’m proficient in city design Windows but would like to up my wow factor at shows

  12. I sew for a living and most of my work has been costuming, selling through custom orders. How do I best present myself at a comicon or craft show?

  13. Hi Chris,

    That’s a great question. I cover the topic of selling customized work at craft fairs in this article: https://www.madeurban.com/News/how_to_sell_at_a_craft_fair_when_your_products_req/6261

    Sometimes selling personalized / customized product at an event can seem a bit trickier but you do get more space to have fun with your display.

    An idea you might want to consider is choosing a theme for your display based on few examples of costumes you can make. Implement some display elements covered above and turn your space into a new world.

    For example, if you make superhero costumes, create a booth that feels like the scene from a movie when they’re fighting crime. Put a few of your costumes on bust forms throughout the space and set up a table where customers can flip through albums of your work, look at options and place orders.

    Hope that helps!

    ~Erin

  14. Great article! I’ve been selling at craft shows for almost four years and haven’t ever seen an article cover this topic so well! I sell hand-painted canvases and chalkboards. Any display tips for those items? -Henri, St. Louis MO

  15. I am a new start up business selling salt and sugar scrubs (eventually I move to bath bombs, etc). I am having problems setting up a website that is easy for me to use, what would you recommend (free one I prefer)? Currently I am using Wix.com to do so but I don’t have a lot of product yet as it is made to order.

    I was asked to participate in a Craft and Vendor Fair 11-25 & 11-26-16 and I am worried as I don’t make a whole lot of money and I want my booth to look great not just thrown together. Please help with ideas. I currently have old barn wood, pallets (not disassembled) and old porch post. I love the vintage look, what else could I do?

    Thanks;
    Angela

  16. Hi Henri,

    Thanks so much for reading! I like to start with the setting and once you determine that, you can implement a few elements above. To determine a setting, think about who might buy your signs and where they would display them.

    For example, if you make chalkboard signs for kids’ birthday parties, you may create a birthday party setting to show people how the signs may be hung or displayed. Then incorporate a few elements from above into your display, such as: color (create a blue and pink display to signify a girl’s or boy’s party), nostalgia (add a couple props that remind parents of their birthday parties and the games they may have played) and surprise (a birthday table with balloons and streamers would seem out of place at a craft fair and catch a shopper’s attention).

    If your signs are for men and to be hung in a living room with a rustic vibe, set up a man cave in your space and use colors/materials/props/etc that communicate “rustic”.

    Hope that helps!

    Erin

  17. Personally, I don’t think the use of window displays shows you get the struggles people have with craft show displays.

    A craft show vendor has a very small space that needs to be advertising, merchandising, stock, shoppers, and point of sale. Thanks to layout of the shows most customers don’t see the booth until it’s from a short distance. There are also show restrictions on displays limiting height or things too near the floor which will change from event to event. And, ultimately the display needs to be able to be portable and sturdy enough to be set up quickly, then broken down and transported in a car.

    High fashion window displays are inspiring, but the realities of the two are different enough that using them for examples is off base.

    You have a wonderful eye to what makes a window successful, and I did enjoy seeing them. I would love for you to look at real world examples of craft show (indoor and outdoor), artists booths, what they are doing well, and how they set them up.

  18. Finally an article sharing new ideas. I’ve signed up for a craft fair in the spring and want to try something new with my jewelry display. Any ideas?????

  19. Hi Haley – I’ve actually written an entire article on displaying jewelry at a craft fair and applying these techniques 🙂 Check it out here: https://www.madeurban.com/News/how_to_display_jewelry_at_a_craft_fair/6283

    Thanks James, glad you enjoyed it!

    Hi Mellie – Thanks for reading! As mentioned, the purpose of this article is to get readers thinking outside the box and to spark ideas. Techniques used in retail visual merchandising are key to creating a display that attracts shoppers and makes sales, it just takes a little imagination to apply them to a craft fair booth (And is also covered for each technique under “How to use it at a craft show”). There are several other articles on our site as well as an ebook MAKE MORE MONEY AT CRAFT FAIRS: https://www.madeurban.com/Make-More-Money-at-Craft-Fairs/
    if you’re looking for “real world examples”.

  20. Hey there!

    I really enjoyed this article. I am selling gourmet jams and jellies. Do you have any suggestions on how to present this?

    Thank you so much!

    Heather

  21. Hi Heather!

    So happy you enjoyed it! I would suggest having a read over this article: https://www.madeurban.com/News/how_to_display_jewelry_at_a_craft_fair/6283
    Even though it’s for jewelry, I go into much more detail about how to come up with an idea and implement the techniques mentioned above. And I use a food type setting for my example so you might get some ideas 🙂

    Start with the message you want to send and the setting you want to create. What makes your jams gourmet? What communicates “gourmet” and what would people expect if they were told they were being served something gourmet? It may be silver platters, polished silverware, mood lighting and clean presentation.

    You can use that as the starting point and then implement points mentioned above such as repeating props or the pyramid formation your jams are displayed in for each flavor. Carrying the color found in your labels throughout the space in your signage, tablecloth and props.

    Hope that helps!

    ~Erin

  22. Hey Erin!

    Thank you so much! I really appreciate. Sometimes we get too close to what we’re doing and need to step back and look at it from another perspective. So thank you so much for your perspection. I did buy your ebook and started it today! I’m loving it so far!

    Thanks again and best of luck!

    Heather

  23. Omgosh I loved reading this page. I need some major major help with my personal business card coming up with a catchy name and logo.
    I teach chalk painting refurbishing furniture. The only thing I could come up with is THE CHALK painting Chic. Life is what you paint it? anyone can help me please my email is onemiamia@hotmail.com

  24. Hey Mia,

    What about CHALK IT UP? I do like life is what you paint it. You could also think along the lines of something to include… erasable, changeable/change, moments in time… for the tag line using them in some part or another. Something like “changing the way you see furniture”. So that way it’s dual purpose. Changing meaning refurbished and the sole purpose of a chalkboard in general.. to erase and change.

    Good luck!

    Heather

  25. Thanks so much for your support Heather! I hope you love the rest of my ebook 🙂 Let me know if you have any other questions along the way. I also love your suggestion for Mia (CHALK IT UP), good idea!

  26. Okay. This article is so helpful and exactly the direction I needed. I sell fabric scarves….any suggestions?

  27. I just read this informative and wonderful article. I hope you are still responding to this. I have been doing shows and fairs for over 10 years selling my faux fur, handmade throws, baby blankets, women’s scarves, etc. I tried to make it look cohesive but this seems so professional and I want to do this but cannot for the life of me pick a direction or a theme. Obviously comfort is the number one idea but??

  28. Hi Carol, glad you like it 🙂 You may want to check out this article: https://www.madeurban.com/blog/how_to_display_jewelry_at_a_craft_fair/6283/ to brainstorm the start of your display and determine your message (sounds like “comfy” is yours) and the setting (where people will use your products).

    Depends on space but it may be fun to create a nursery scene (or living room) Add a couple props like a crib to show your blanket draped over the side, a rocking chair with another cozy throw and if you have a smaller space, forgo a regular craft fair table and replace it with a comfy chair and small dresser. Your best selling throw could be draped over the chair and people can sit down and feel how comfy & warm it is. Display variations on the dresser (tier the drawers open and display more stock IN the dresser). Repeat colors by displaying color collections, add lighting with a cozy lamp and surprise is build in as people won’t be expecting a room setup at a craft fair 🙂
    ~Erin

  29. Hi Katrina, thanks for reading! What’s the theme of your scarfs? What type of message do you want to send to your shoppers? What type of setting do you imagine them being worn in? They may be dressy, casual, to go with a winter coat or in the summer with a t-shirt. Start there to communicate the setting and then add a few elements from above. Use a color from one of your scarf collections in the rest of your space to make a strong statement, create an oversized prop, etc.

  30. I sell sunglasses. Any ideas on how to set up my booth at festivals. Usually a 10 x 10 booth or 10 x20? Thanks

  31. I love all your posts! They’re so great! I sell wooden decor signs. because they’re so bulky it’s hard to come up with a good setup when it’s just a table and not a booth. Any ideas?

  32. Hey Ricky and Megan!

    Thanks so much for reading. I’ve just created a free 4 day challenge which will walk you through coming up with a concept for your display, based on your brand, your ideal customer and your products.

    If you sign up for that, you can directly email me with any questions along the way.

    You can sign up for the challenge here: https://app.convertkit.com/landing_pages/168295?v=6

    Erin

  33. Any thoughts on displaying blankets and other large, flat, floppy items? I make playmats for babies and mermaid tail blankets, both of which I have found challenging to display in my space. The shows I do give each vendor an 8ft table with no room in front or on the sides, and very very little space behind (only enough room for chairs). I have tried a garment rack behind the table, folded on the table, a small gridwall behind the table, and a tabletop garment rack, and sales have been ok, but nothing has felt “right.” Here’s a picture of the display with the partial gridwall – https://www.instagram.com/p/BLBVA5MAoCs/?taken-by=snugglestudio15

  34. Hi Marly, thanks for sharing a link to your display!

    My suggestion would be to use enlarged signage to display your blankets as opposed to displaying the actual blanket. It would be important to have professional photos of your products in use with great lighting. Have your best seller the largest photo (almost life-size), then perhaps the shark slightly smaller and the mermaid the smallest. Also think about use of color in the photos; perhaps showing pink or blue in each photo.

    You could use smaller signage (postcard size) for variations so shoppers don’t need to unfold each blanket. Try rolling the blankets on the left and placing in baskets to create some separation on your table (https://www.pinterest.com/pin/553028029229963995/). For example, if you offer a bear, fox and owl blanket. One basket would show a photo of the bear blanket and inside the basket would be the different colors of bear blankets you offer. Repeat with fox and owl.

    Let me know if that sparks some ideas 🙂

  35. Hi Erin, we (my sister and a friend) are doing our first fair Easter weekend. We sell handbags, the kind you’d have for a wedding, vintage bunting made from old embroidered tablecloths, tray cloths etc. Knitted baby clothes from vintage patterns and handmade dresses, rompers, dungarees and christening gowns also from vintage patterns that we have been given. Would you agree that we should keep the theme on our table as white/cream so that our goods will stand out? I’ve taken on board your oversized display and had thought of putting an applique on the white cloth of a huge vintage sewing machine with our name on.

  36. Hi Lynn, thanks for reading!

    It sounds like you’ll be selling a wide variety of product (which can get a little tricky). My first suggestion would be to decide on your message. A wide variety of product can work but there should be one clear message (sounds like it may be vintage items).

    Then work your theme around that message.

    If vintage style products is your message a white/cream tablecloth and display fixtures/props could look amazing.

    When people scan the room, if your products and display are all light colored, they’ll see a block of white/cream which does give off a vintage vibe and will help you stand out from other tables. I also like your idea of the oversized vintage sewing machine 🙂

    If you have other questions, or want more direction on finding your message you can sign up for the free challenge, which will also give you access to email me directly: https://app.convertkit.com/landing_pages/168771?v=6

    Erin

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