Craft Trends to Make & Sell (in 2022)

Each year, I find a way to improve my craft trend list to ensure I’m basing it on facts, not opinions. In the past, I’ve used Google Trends to help me find new terms people are typing into Google’s search bars. I still use the tool but have found another tool with more accurate search volume numbers that helps me double-check Google trends and find other terms that are seeing a spike.

 

>> You may also be interested in: Handmade Jewelry Trends (2022)

 

It’s important to remember trends aren’t always something new and cutting edge. A trend may be something that’s been around for years but is finally gaining momentum or having a resurgence. 

 

Although I do a lot of research to create my list, it’s still important for you to do your research before jumping on a trend. I create these lists at the beginning of the year, so make sure a trend is still relevant when you’re reading this article. You also want to make sure the trend hasn’t become oversaturated by the time you get to it. 

 

I’ve created three sections this year:

1 – trends I’ve found in search volumes

2 – trends Etsy has seen based on searches on their platform

3 – trends Pinterest is predicting for 2022

 

This list is not exhaustive. I’ve focused on sharing trends that can apply to crafts and handmade products. And in section 1, I’ve only shared a few products under each popular category of handmade products. I do occasionally add to my craft trend lists, so if there’s a product you’re curious about, feel free to leave a comment, and I’ll do my best to conduct a quick search and make a note if I find anything. 

 

Copyright Laws

There were several craft trends that I did NOT include on this list (e.g. Disney-themed products), as making and selling them would be infringing on intellectual property laws.

 

Be sure you understand and follow laws before you start selling anything for profit.

 

You may be interested in:

 

 

 

Trending Crafts: On Google

This section includes craft ideas based on popular Google searches. The ideas I’ve shared have between 2,600 – 95,000 searches each month and are easy to rank.

 

Keyword difficulty ranks on a scale of 0 – 100. 100 meaning you’re competing for the first page of Google with the biggest, most established websites out there. 

 

You want a keyword (e.g. “pearl ring”) to have a low keyword difficulty, so your website, or Etsy listing, has a chance of making it to the first page of Google. Not many people go past the first page of Google, so it’s important for a small business to target keywords with a low difficulty score. 

 

All keywords I’ve shared in this section have a keyword difficulty score of 9 or lower (except “shower bombs” which is 21). The majority are 0 – 5, so very easy for a small business to rank for. 

 

 

1 – Pearl Accessories

Pearl is popularly searched with accessories. Pearl ring, pearl stud earrings, pearl purse, pearl headband, and pearl tiara are a few specific products.

2 – Gold Hoops

These simple and classic earrings continue to grow in popularity. “Small gold hoops” appear to be on the rise while “thick” and “chunky” gold hoops are declining in search volume. “Gold hoops” is a more difficult term for a small business to rank for, however, “small gold hoops” has a much lower keyword difficulty score.

 

“Gold stud earrings” is another search term on the rise.

 

 

3 – Evil Eye Jewelry

The evil eye is nothing new, but there has been a huge increase in searches for evil eye necklace (up by approximately 500% since 2019), evil eye bracelet, evil eye ring, and evil eye earrings. 

 

 

4 – Rhinestone Headband

This term aligns with Pinterest’s prediction of “blinged-out” everything in 2022. It’s a term that popped up in Google Trends and also has a high search volume and low keyword difficulty. 

 

Visual searches tell me more of a padded statement rhinestone headband is what’s popular, rather than a dainty, minimalist rhinestone headband.

 

 

5 – Puffer bags

Puffer tote, quilted puffer, bag, quilted purse, are all keyword variations that are high in search volume and not too difficult to rank for. These aren’t your patchwork style of bags made with scraps of fabric. Rather, think of a puffer jacket turned into a bag. Or the textured top-stitching you’d see on a quilt, applied to a purse. 

 

Bandana is not a popular term in regards to puffer bags, but this is a great tutorial that gives you an idea of the trend.

6 – Backpack Purse

Last year, mini backpack purses were trending up. They’re still highly searched, but there was a big spike in searches for “backpack purse” at the end of last year. “Leather backpack purse” is also a rising term.

 

 

7 – Heart Purse

I believe this purse was made popular by Kate Spade, but you can’t copyright a basic shape such as a heart. “Heart purse” and “heart shaped purse” have high search volumes and low keyword difficulty.

 

Here’s a cute, no-sew tutorial. If you’re planning to sell heart purses, I would forgo the glue gun and create a design you can sew. A bag that’s glued together isn’t likely to stand the test of time.

8 – Blanket Scarf

Blanket scarves certainly aren’t new, but “how to wear a blanket scarf” is a rising search term in Google Trends. I cross-referenced it and “blanket scarf” has a high search volume and low keyword difficulty. 

 

It may not be a new “trend”, but it’s clear consumers are looking for and wearing them in 2022. 

9 – Fingerless mittens & gloves

The search volume for this product peaked in November/December 2021, much higher than past winters. It’s obviously on the decline as we head into spring, but it would be a trend to watch for winter 2022 to see if it’s still on the rise.

 

The search volume for “fingerless gloves” is much higher than “fingerless mittens”, but both have seen a spike in popularity. 

10 – Teething Rings

Although these are nothing new, I found a big spike in the search volume for them. I couldn’t find a specific type of teething ring people are looking for, but the term “teething ring” has jumped in searches by almost 500% since six months ago. 

11 – Biodegradable Soap

Bacteria or other living organisms can break down biodegradable soap. It’s popular for camping, which is why searches for it peak over the summer months. There’s a very high search volume for “biodegradable” soap and a low keyword difficulty score. 

 

12 – Natural Soap for Men

Men’s skincare has grown in popularity over the past five years. It seems as though men are just as interested as women are in the ingredients they’re putting on their skin. “Natural soap for men” has grown in searches by over 1000% since 2019.

 

This is great news for people who sell handmade soap and skincare products. Just be sure to market your products as “natural” (if they are made with natural ingredients). Although it may be obvious to you that handmade soap uses safer ingredients than most major brands, most consumers won’t know unless you tell them.

 

 

13 – Shower Bombs

Shower bombs are very similar to bath bombs. They come in a variety of shapes with a flat surface to sit on the shower floor. As they melt in the shower, they release a scent to calm, or de-stress, or energize, etc. There is a sharp incline in searches for this term over the past few months. 

14 – Basket Wall Decor

Similar to plate wall decor, round, shallow baskets are arranged on a wall to create an art installment. The term is increasing in searches and aligns with the popular boho decor style. 

 

This would be a great product to offer if you make baskets or if you curate them. Selling five or more baskets together as a set should likely be a popular product in 2022.

15 – Plant Wall Decor

This is not only a popular search term (with low keyword difficulty), but it also turned up in Pinterest predictions. Based on my research, I believe this trend is moving away from “living walls” and into a collection of potted plants hung on the wall. 

 

“Wall planters” is another popular search term that aligns with plant wall decor.

 

 

16 – Line Art

“Art” in general has seen an increase over the past two years. Likely because people are spending more time and money improving their homes. 

 

Line art is an image created with simple lines (and sometimes just one continuous line). Over the past two years, there has been an increase in searches for it, with “flower line art” and “abstract line art” being popular niches. 

 

These can be created with ink and paper or digitally.

17 – Bubble Candle

Bubble candles look like several bubbles stacked in a cube shape. It’s a term that’s trending up and has a high search volume. 

 

18 – White wreath & seasonal wreaths

Wreaths are a seasonal product and generally see the biggest spike in November/December. “White wreath” had a big spike in searches for winter 2021. It’s hard to say if it will see the same spike for winter 2022, but it’s a trend to keep your eye on if you make wreaths.

 

It also seems as though more people are interested in decorating their front door with wreaths. Of course, terms such as “spring wreath” see a spike in searches every spring, but the spikes are getting bigger for each type of wreath below:

  • Spring wreath
  • Halloween wreath
  • Fall wreath
  • Easter wreath
  • Summer wreath

 

“Wreath hanger” is also seeing a huge spike in search volume and it’s an easy term to rank for. You may consider making and selling your own designs of wreath hangers. Or, if you can find wreath hangers at wholesale prices, offer them as an add-on purchase with your handmade wreaths.

 

 

19 – Boho Weddings

This term has climbed in popularity over the past couple of years and applies to everything from dresses and hair accessories to invitations, decor, and cake.

 

Other popular terms to keep in mind if you create products for weddings are “wedding venues near me” and “backyard wedding”. People are planning smaller weddings that don’t require travel. This means they’ll spend more on the details of their wedding.

20 – DIY

Do-it-yourself is growing in popularity. Consider if you can turn your products into a DIY kit to teach others how to make them. There are a few specific terms that have seen growth, such as:

  • DIY miniature house kit
  • Needlepoint stocking kit
  • DIY Christmas ornaments
  • DIY ______ costume (e.g. alien costume, fairy costume, witch costume, etc.)
  • DIY fidget toys
  • DIY snow globe

“Needlepoint” has seen a big spike heading into 2022. My research tells me people are looking to learn needlepoint, rather than buy a needlepoint product (e.g. needlepoint art). So needlepoint DIY kits could be a popular product. However, it will require more marketing effort as “needlepoint” is a more competitive term to rank for.

Best Selling Crafts on Etsy

Each year, Etsy creates a trend report based on the searches and purchases they see on their platform. I didn’t include every trend they’ve shared, but you can read more about them here.

 

General

The following are trends that can be applied to a variety of handmade products.

  • Luxury – Etsy is finding consumers are more interested in fewer possessions, but the ones they do own are high-quality investments that can be passed down from generation to generation.
  • Emerald – Etsy has seen an increase in searches for emerald green items. This color can be applied to everything from home decor to accessories.
  • Pastels – “pastel room decor” is a popular search on Etsy. However, pastel colours can be applied to accessories and clothing too. 

 

Home & Living

  • Versatility – Etsy shoppers are looking for home decor items that are convertible, nesting, or modular. Presumably to adapt to a more functional living space that’s used for working, living, and hosting. 
  • Abstract shape rugs
  • Natural textures
  • Marble – “marble candle holders” is a popular search
  • Personalized decor
  • Denmark pastel
  • Statement lighting

 

 

Jewelry & Accessories

  • 90’s Punk – velvet chokers saw an increase in search volume
  • Natural elements – “moss agate” is a popular search but other more natural elements such as raw crystals and hammered stonework is also popular. 
  • Statement jewelry
  • Brooches – “butterfly brooches” increased in searches 

 

 

Paper & Party Supplies

  • Goal setting tools
  • Occasion gifting – event/holiday-themed decor, wrapping paper, gift bags, and greeting cards. “Teacher greeting card” had a huge increase on Etsy.
  • Raw materials
  • Retro influences
  • Tropical prints and geometric patterns

 

 

Craft trend predictions 2022 (by Pinterest)

Remember, the ideas in this section are predictions. Pinterest does have a lot of statistics to work with and they’ve been quite accurate with their past reports. But they are still predicting what will be trendy in the coming months, which no one can guarantee. 

 

I’ve summarized the trends Pinterest is predicting that apply to handmade products. You can read more about them here.

 

The bullet points below share terms Pinterest has seen an increase in searches.

 

 

Embellishment

Everything has an opportunity to get “blinged-out”. From sneakers and jewelry to makeup and even baking. 

  • Ear curation – A collection of earrings for people with multiple ear piercings. 
  • Pedicure with rhinestones
  • Crystal eye makeup

 

How to apply the trend to a handmade business

If you make earrings, you might create collections that include multiple studs and small hoops that can be purchased and worn together. Stickers in unique patterns for the nails or eye could also be a product to explore.

 

 

Dopamine Dressing

Colorful outfits in vibrant colors. In my other research, I have definitely seen a trend in searches for “pink” accessories.

  • Fuchsia dress outfit
  • Electric blue outfit
  • Vibrant outfits
  • Gradient dress

 

How to apply the trend to a handmade business 

This trend would be applicable if you make clothing or accessories. Although this prediction is focused on bold-coloured outfits, every outfit needs accessories to match. 

 

 

Luxury Pet decor

People love to pamper their pets, but Pinterest is predicting pet owners will take things to a new level this year. 

  • Catify your home
  • Luxury cat room
  • Luxury dog room
  • Dog beds made from furniture

 

How to apply the trend to a handmade business

If you make pet products, such as cat beds, dog beds, cat scratching posts, etc., explore designs that celebrate the pet and work into a home. It’s no longer about fitting a little scratching post in the corner of a room, but rather making pet products a part of the home. The luxury trend also works into pet treats.

 

 

Goth

This dark and mysterious style is working its way into several areas. Below are the searches Pinterest has seen an increase for:

  • Goth business casual
  • Goth cowboy
  • Goth baby clothes
  • Goth kitchen decor
  • Goth pajamas

 

How to apply the trend to a handmade business

Explore the design elements of goth and determine if you can work them into your products. Goth is more than just dark colours, buckles, and fishnets thought; it’s a lifestyle. So consider working goth into your brand, or it could come across as inauthentic. 

 

 

Extravagant cakes

Pinterest is asking to ditch the cupcake. Cupcakes have been popular for years, but now Pinterest is seeing an increase in searches for the terms below:

  • Unusual cakes
  • Art cake ideas
  • Bubble cake ideas
  • Etc. 

 

How to apply the trend to a handmade business

This trend is obviously only applicable if you’re a baker, but explore the extravagant cake designs on Pinterest and let your imagination run wild. 

 

 

Car decor

People are not only sprucing up their vehicles with sound systems and paint details, but also with interior decor. 

  • car decorating ideas
  • car curtain diy
  • boho car interior

 

How to apply the trend to a handmade business

If you have a home decor brand, consider how you can translate that into car decor. If car owners are looking for curtains for their car, perhaps they’d be interested in pillows and throw for the backseat too. 

 

What would be important for these products is that you take the time to photograph the items in the car and help customers imagine how cozy the interior of their vehicle can feel.

 

 

Biophilic Design

Biophilia is the human tendency to be closely connected with nature. And it translates into design in the form of living plant walls, staircase gardens, and floral ceilings. 

  • biophilic office design
  • Biophilic design bedroom
  • Staircase garden
  • Floral ceiling

 

How to apply the trend to a handmade business

If you sell potted plants, consider how you can take them to the next level. If you make and sell items such as pots, planters or other pieces of furniture, consider how you can make them on a grander scale. 

 

This trend can also be applied to fragrances if you sell bath and body products, or home fragrance products such as oil blends for diffusers or candles. 

 

People want to feel like they’re in a natural oasis. If they don’t have the space for actual plants, explore alternative ways they could feel like they’re surrounded by plants: plant artwork, plant wallpapers for the phone, plant prints of fabrics for home decor items. The options are limitless, just explore how you can make people feel more connected to nature. 

 

 

Unique Celebrations

Celebrations used to be focused on birthdays, baby showers, weddings, etc. Today, people are celebrating the less talked about but just as common events.

  • adoption theme party
  • divorce party ideas
  • adopt a pet birthday party ideas
  • breakup cake
  • empty next photoshoot

 

How to apply the trend to a handmade business

If you create stationery or party decor, explore the common events that happen in people’s lives and help people imagine how they might throw a party for them. From invitations and party decor to games, drinks, and food. 

 

 

Checkered Pattern

The checkerboard pattern is being applied to a variety of items such as rugs, clothing, and even nails.

 

How to apply the trend to a handmade business

This pattern is easy to apply to home decor products such as rugs, throws, pillows, etc.

 

 

Pearls

I have seen this trend show up in Google searches, and Pinterest is seeing it applied to everything from party themes and home decor to accessories and clothing. 

  • pearl gown
  • pearl themed party
  • pearl wedding decorations
  • pearl ring simple

 

How to apply the trend to a handmade business

This is an easy material to incorporate if you make jewelry, hair accessories, or bags. 

 

 

Adult crafts

The pandemic has caused many people to explore their creative sides. But not everyone is quite as crafty as handmade business owners. So many people are looking for craft ideas and DIY kits.

  • useful crafts for adults
  • indoor swings for adults
  • Fairy bedroom ideas for adults
  • popsicle stick crafts for adults DIY

 

How to apply the trend to a handmade business 

Consider if you can turn your product into a DIY kit with instructions teaching the less crafty how to make something. 

 

 

Classroom Decor

Kids have been learning in the comforts of their homes for the past couple of years. So it’s no wonder teachers want their classrooms to have a homey and calming feel. 

  • Eucalyptus classroom decor
  • Forest classroom 
  • Sunshine classroom theme
  • Calming classroom decor
  • Nature themed classroom

 

How to apply the trend to a handmade business 

If you make and sell home decor items, consider how you can adapt them for the classroom based on popular themes. 

 

This trend can even trickle into the scent category. If you sell essential oil blends for diffusers, consider creating scents that match the popular themes, and be sure to rename your products to include the popular search term “classroom”.

 

 

I hope this article has helped spark some new ideas for your craft business!

 

Craft Trends to Make & Sell 2022

 



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One Comment

  1. Sherry Brough says:

    Would you look up crochet trends?

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