It’s important to make as many sales as you can at a craft show and sell the stock you have. These are ways I lost money when I thought I was doing the right things to make a sale. 1 – Holds This is obviously my most frustrating lesson as I’ve placed it top of…
As mentioned in this article, you’re doing well if you’ve made enough money to cover your COGS (costs of goods sold) and your booth fee. If you didn’t earn enough revenue to cover those costs, that’s okay; many vendors don’t, but they use the event as a learning experience. If you’re wondering why your sales…
A “successful craft show” is different for everyone. So many factors can impact sales and revenue, profits, and potential for after-event-sales depend on what you’re selling. However, this article will help you determine if a craft show was a success for your business. Start by knowing your costs Selling products at craft shows isn’t as simple…
When I started selling at craft fairs, I made as many types of products as I could. I wanted to have something for everyone. Even when I niched down and focused on selling handbags only, I still offered a lot of selection. But then I discovered how much better my sales were when I cleaned…
If you spent more on your craft show booth fees than you earned from sales at the event, what can you do? This article shares tips to make the most of every event and help ensure one doesn’t become a waste of your time and money. At the event If you’re selling at an event…
When a shopper believes your products should be priced lower than they are, they won’t buy. Or they may ask you for a discount. The key to making sales at craft shows is to get shoppers to think your products’ prices are higher than they are, before ever looking at a price tag. Top Reason:…
Repetition is one of the easiest ways to: create cohesion in your display make a statement with your display make a display look more professional It’s a technique used by major retailers to market to you, draw you into their stores, and encourage you to buy. But it can also be used by small businesses…
Many things can go wrong with a craft show, but in general, shoppers are understanding of most. But there’s one thing they are most likely to complain about (based on reading hundreds of 1-star reviews from popular craft shows). #1 Complaint: Lack of Creativity Consumers flock to craft shows to find unique items…
This article shares a summer craft fair display following an ice-cream theme. I’m working with bags but a variety of products could be swapped into this display with a few small changes. *This article includes affiliate links, meaning I get a commission if you decide to purchase through my links, at no cost to you. Read…
This article shares inspirational photos of handbags displayed on a craft fair table. Most setups use a variety of sizes and styles of bags so you can see the different ways they can be displayed and the different types of fixtures you can use. Hang bags with a kids’ clothing rack For this handbag…