The longer a craft show shopper needs to think about a purchase, the less likely they are to buy that day. Doubt can start to creep in and when making a decision is hard, the easiest option is to make no decision. They’ll walk away and “think about it”. To avoid this at a craft show, you…
At first glance, bringing less to a craft show sounds risky. Fewer products feels like fewer chances to sell. But in reality, a smaller, more focused selection often leads to higher sales, better margins, and a calmer booth experience. Here’s how offering less can actually make you more money at a craft show. 1….
When I first started selling at craft shows, I wanted to make all-the-things. I had many ideas for products, and for each product, I had several ways to alter it to give options. I wanted my craft show table to appeal to as many shoppers as possible…for obvious reasons. Appealing to more shoppers means more…
When someone slows down or stops at your table, you’ve already won the hardest battle: their attention. But what happens next is where most vendors lose people. Many craft show setups unintentionally give shoppers two options: Buy Don’t buy And when buying feels like too big of a commitment in that moment, walking away is…
Running a handmade business and selling at craft shows can be exhausting. Every dollar you earn is tied to your time: designing, making, packaging, loading your car, setting up, selling, and packing it all up again. That’s why many craft show vendors hit a wall. One way to ease the pressure, increase profits, and make…
If you’re like me, you don’t like selling at craft shows. You feel like you’re being pushy, no matter what type of sales pitch you try. But there’s a better way to sell at craft shows, that really doesn’t feel like selling. It’s what I call a hidden sales pitch — where shoppers get something…
Let’s be honest. Most of us small business owners don’t want to spend time on marketing. But if we don’t, no one will know about our business or its products. So it’s a necessity. And if we’re going to spend time doing something we don’t love, we’d better make sure we’re doing it right. These…
To make your craft business and your booth stand out, it’s important to choose a niche and stay in your lane. When you apply to a craft show with aprons, then show up with some aprons and a bunch of bags, organizers won’t be happy. And when shoppers browse your booth and find aprons, bags,…
Craft show shoppers enter with open minds, but can easily feel overwhelmed from aisle after aisle of beautiful handmade goods. That means the way you present your products—and the psychological cues you use—can significantly influence whether someone stops, engages, and ultimately makes a purchase. Below are ten powerful, ethical psychology tricks craft show vendors can…
You can have the most beautiful booth at the craft show, but if shoppers don’t feel comfortable approaching you or don’t instantly trust you, they won’t hang around long enough for you to make a sale. Craft show shoppers decide within seconds (often before they even approach your booth) if they trust you and your…