Craft show shoppers enter with open minds, but can easily feel overwhelmed from aisle after aisle of beautiful handmade goods. That means the way you present your products—and the psychological cues you use—can significantly influence whether someone stops, engages, and ultimately makes a purchase. Below are ten powerful, ethical psychology tricks craft show vendors can…
You can have the most beautiful booth at the craft show, but if shoppers don’t feel comfortable approaching you or don’t instantly trust you, they won’t hang around long enough for you to make a sale. Craft show shoppers decide within seconds (often before they even approach your booth) if they trust you and your…
Holiday craft shows are almost always the busiest. But that doesn’t guarantee strong sales. Holiday shoppers are often trying to stretch their budgets while buying gifts for everyone on their list. Although budgets may be tight, many consumers want meaningful handmade gifts. With a few strategic adjustments, you can appeal to both budget-conscious shoppers and…
Online, you can use tactics such as blog posts, social media posts, newsletter freebies, etc. to draw shoppers to you. At a craft show, inbound marketing (shoppers come to you rather than you having to go out and find them) is just as important. This article shares ways to get more craft show shoppers curious…
At a craft show, you meet more people who love your products and don’t buy, than those who do buy. And that’s because most craft show shoppers arrive as browsers, not buyers. They’re not searching for anything specific, but rather, are exploring. However, you can turn their curiosity into a sale but getting them to…
Outbound marketing is any effort you make to go out and find potential new customers and get your business and products in front of them. It’s all the ways you try to make contact with people when they didn’t ask you to. Although it’s the most common form of marketing, it tends to be less…
If you’re preparing for your very first craft show, you’re probably busy making products, planning your display, and figuring out how to take payments. >> Here’s a checklist for some other things to think about for your first craft show But there may be some things and details you don’t think about. Every experienced vendor…
Craft shows can be profitable, but they require planning. It’s not enough to just show up with your products, place them on a table, and wait for shoppers to buy. There’s a lot to think about, from how much stock to bring to how to display all that stock. But every craft show vendor starts…
It’s bound to happen at some point. You’re chatting with shoppers, feeling good about your setup, and then someone picks up an item and says: “If I buy two, can you give me a deal?” Or worse… “I saw something just like this at [insert big-box store] for half the price!” Even though most shoppers…
Craft shows are a lot of work, and if you’re like me, you want to sleep for a week after one. However, to capitalize on sales, prepare your business for the next event, and apply important information to improve your business, there are a few tasks you should incorporate into your schedule (along with some…