Running a handmade business and selling at craft shows can be exhausting. Every dollar you earn is tied to your time: designing, making, packaging, loading your car, setting up, selling, and packing it all up again. That’s why many craft show vendors hit a wall. One way to ease the pressure, increase profits, and make…
If you’re like me, you don’t like selling at craft shows. You feel like you’re being pushy, no matter what type of sales pitch you try. But there’s a better way to sell at craft shows, that really doesn’t feel like selling. It’s what I call a hidden sales pitch — where shoppers get something…
Let’s be honest. Most of us small business owners don’t want to spend time on marketing. But if we don’t, no one will know about our business or its products. So it’s a necessity. And if we’re going to spend time doing something we don’t love, we’d better make sure we’re doing it right. These…
To make your craft business and your booth stand out, it’s important to choose a niche and stay in your lane. When you apply to a craft show with aprons, then show up with some aprons and a bunch of bags, organizers won’t be happy. And when shoppers browse your booth and find aprons, bags,…
Craft show shoppers enter with open minds, but can easily feel overwhelmed from aisle after aisle of beautiful handmade goods. That means the way you present your products—and the psychological cues you use—can significantly influence whether someone stops, engages, and ultimately makes a purchase. Below are ten powerful, ethical psychology tricks craft show vendors can…
You can have the most beautiful booth at the craft show, but if shoppers don’t feel comfortable approaching you or don’t instantly trust you, they won’t hang around long enough for you to make a sale. Craft show shoppers decide within seconds (often before they even approach your booth) if they trust you and your…
Holiday craft shows are almost always the busiest. But that doesn’t guarantee strong sales. Holiday shoppers are often trying to stretch their budgets while buying gifts for everyone on their list. Although budgets may be tight, many consumers want meaningful handmade gifts. With a few strategic adjustments, you can appeal to both budget-conscious shoppers and…
Online, you can use tactics such as blog posts, social media posts, newsletter freebies, etc. to draw shoppers to you. At a craft show, inbound marketing (shoppers come to you rather than you having to go out and find them) is just as important. This article shares ways to get more craft show shoppers curious…
At a craft show, you meet more people who love your products and don’t buy, than those who do buy. And that’s because most craft show shoppers arrive as browsers, not buyers. They’re not searching for anything specific, but rather, are exploring. However, you can turn their curiosity into a sale but getting them to…
Outbound marketing is any effort you make to go out and find potential new customers and get your business and products in front of them. It’s all the ways you try to make contact with people when they didn’t ask you to. Although it’s the most common form of marketing, it tends to be less…