3 Steps to Get More Customers for your Small Handmade Business

3 Steps to Get More Customers for your Small Handmade Business

  Most advice on finding customers is focused on defining an ideal customer; the type of person who is most likely to buy your products.   The way place a business can get off track is by creating products based on what the business owner wants to make,...
How to Increase Traffic to your Etsy Shop (in 2020)

How to Increase Traffic to your Etsy Shop (in 2020)

To make sales through your online store, you first need traffic.   Most of us have found out the hard way that you can’t set up a website or Etsy shop, list a few products, and automatically have Google or Etsy bring shoppers to you.   You have to work for...
Is Selling on Etsy Worth it in 2020?

Is Selling on Etsy Worth it in 2020?

  *UPDATE More people are wondering if it’s worth it to sell on Etsy now, because craft shows have been canceled, stores have temporarily closed, and their craft business’s main source of revenue is now gone, or has drastically changed.   Here...
How to Build a Craft Business Customers Can’t Live Without

How to Build a Craft Business Customers Can’t Live Without

  When you set out to create a new product, where do you start?   >> How do you decide upon design? >> How do you choose colors, or scents, or materials? >> What makes you certain your product lineup needs this new product?   The world...
How to Sell Through Online Craft Shows

How to Sell Through Online Craft Shows

  Many craft shows are moving online during the pandemic.   Which offers an opportunity for your business to make some sales.   But online craft shows require a different type of prep, presentation, and purchasing.   Here’s how your business can...