How to Build a Craft Business Customers Can’t Live Without

How to Build a Craft Business Customers Can’t Live Without

  When you set out to create a new product, where do you start?   >> How do you decide upon design? >> How do you choose colors, or scents, or materials? >> What makes you certain your product lineup needs this new product?   The world...
How to Sell Through Online Craft Shows

How to Sell Through Online Craft Shows

  Many craft shows are moving online during the pandemic.   Which offers an opportunity for your business to make some sales.   But online craft shows require a different type of prep, presentation, and purchasing.   Here’s how your business can...
New Craft Trends for 2020 (Post-Pandemic)

New Craft Trends for 2020 (Post-Pandemic)

Consumers are starting to get a little restless. They’ve moved past the survival and fear mode and are ready to start planning for the future.   Your business needs to stay a step ahead and start planning for it as well.   It’s time to get excited and...
How & Why a Craft Business Should Down-Sell

How & Why a Craft Business Should Down-Sell

  You’ve likely experienced up-selling at the McDonald’s drive-through when an employee asks: “Would you like to supersize your meal?”   Up-selling is offering a bigger or better option to a shopper who’s already committed to...
10 Ways for a Craft Business to Make Money (during the pandemic)

10 Ways for a Craft Business to Make Money (during the pandemic)

Some craft business owners have seen a significant drop in sales because of 2020’s pandemic. Others have seen only a slight decrease, while some have seen an increase.   If your business’s revenue has dropped and you’re looking for new ways for...
How to Target Shoppers Who ARE Buying During the Pandemic

How to Target Shoppers Who ARE Buying During the Pandemic

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my link, at no extra cost to you. Please read the full disclosure here.      Consumers fall into one of three categories when it comes to income during this...