In gardening, to keep plants healthy, you have to regularly trim away dead and living parts of it. The same must be done to keep a business healthy. If you’re not sure it makes sense to cut off perfectly healthy areas of your business or which areas to prune to promote growth, this…
Craft shows attract a variety of shoppers, but the majority of them aren’t on the hunt for a specific product. Most people don’t need another bar of soap, or pair of earrings, or another piece of art. So when shoppers stroll the aisles of a craft show and simply see stacks of…
Starting a handmade jewelry business is a good way to make money on the side. And it’s a business that can easily grow into a full-time business. I come across a lot of handmade businesses and love to challenge my ideas and theories to see if they match up with how handmade businesses,…
Going viral on social media is all about getting people to care about what you’re posting. There are several factors that must be in place such as using the correct platform for your business and audience, attracting the right audience for your products, posting at appropriate times, etc. But those are fairly easy to…
As you can tell by the title, this is the third article explaining how to attract more customers to your handmade business. If you missed article one or two, which cover 2 other factors that are essential to make more sales, you can read them here: HOW TO ATTRACT MORE CUSTOMERS TO YOUR HANDMADE BUSINESS…
This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers why most handmade business owners turn to…
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade business owners get frustrated with….
I’ve met many people through the craft show circuit who sell at craft shows full-time. Especially when they’re selling items on the craft show bestsellers list. I remember chatting with a jewelry vendor who spent her entire year traveling to different shows. I had a table beside her at a 3-day event so…
If you’ve started a newsletter for your handmade business but aren’t sure what to send each week or month, have I got a download for you! Before you jump in, I want to explain the purpose of it first. You’ve probably landed here because you know you should be making better use of…
If you have a newsletter set up for your handmade business, congratulations! You’re using the most effective form of marketing and are ahead of most of your competitors. But let’s make sure you’re putting that list to use and sending content that will help boost sales. If you don’t have a newsletter set up…