As we head into 2024, consumer searches for scrunches holds steady (and high). This year, an oversized, jumbo scrunchie is on trend lists, so I’ve created a sewing tutorial for one. >> Check out this year’s craft trends In this article, you’ll find instructions for the quickest and easiest way to sew an oversized scrunchie,…
I created this “trend” list a little differently than my other trend lists (e.g. this year’s craft trends). This list is based on products that are commonly purchased for the holiday season either for gifts, decorating, or hosting. I’ve listed items that are showing high search volumes and appear to be on an upward trend heading…
Whether you sell your handmade products on Etsy or through your website, search engine optimization (SEO) is crucial to your online shop’s success. SEO is a complicated subject and search engines (e.g. Google, Etsy’s search engine) are constantly changing the algorithm so people can’t “cheat the system”. I’ve found, SEO doesn’t have to be that…
People are feeling the effects of inflation. Many resources are predicting that inflation will impact how shoppers behave and buy this holiday season. Here are a few examples of these sources: source 1, source 2, source 3. Whether you’re seeing your customers’ shopping habits change due to inflation or not, these tips will help your…
Social media is most commonly used by small business owners to market their products, brand, and business. But it’s NOT the most effective form of marketing. It can be frustrating to deal with a platform’s algorithm updates and getting your posts to actually reach your followers. When you use these 3 tips and change your…
If you’re like me and have a strong dislike for social media (to put it mildly), you’ll appreciate these marketing alternatives. Social media platforms are often here today, gone tomorrow. And during their time in the sun, they make changes overnight that can cut your reach in half or make it hard to grow your…
Most small business owners rely heavily on social media for marketing. But social media can be the least effective marketing method and trying to keep up with the algorithm changes is frustrating. If you feel like you’re spinning your tires when it comes to social media, but you’re not ready to throw in the towel,…
Whether you’re selling online through Etsy or at craft shows, taking the time to calculate conversion rates can improve your sales in a matter of days. It’s often ignored by small business owners, but it’s something every successful business (and every large corporation I’ve worked for) does on a regular basis. This task is a…
Whether you’re creating a craft show display or photographing your products, product composition is important. Composition helps: Create organization and structure Create a focal point (that tells shoppers to “look here!”) Lead the eye throughout your space so shoppers don’t miss important details Without proper composition, a space can feel cluttered, disorganized, and uninspiring. This…
If you want to skip the growing pains associated with being a new business owner, avoid making these 5 mistakes. These are 5 things amateur or inexperienced business owners do: 1 – Jump in without research When you get a business idea, it’s so exciting and you want to strike while the iron’s hot. …