I love the start of a new year and setting new goals. Each January, I put a lot of time into goal-setting and creating a detailed plan. If you want to follow the detailed system I use, check out The Success Planner. For a quick and easy plan, you can follow the steps in this…
To make sales through your online store, you first need traffic. Most of us have found out the hard way that you can’t set up a website or Etsy shop, list a few products, and automatically have Google or Etsy bring shoppers to you. When people do set up an Etsy shop, wait for shoppers,…
There are many directions you can go in with your craft show display. And there really isn’t a right or wrong way to display your products; different techniques work for different businesses. What’s most important is that your display helps you make sales. If your display doesn’t: >> grab shoppers’ attention and…
There are craft show tables that simply display products, and there are those that go above and beyond. They create a full experience for shoppers. As a shopper, you feel like you’re shopping with a legit business; you’re not just browsing a crafter’s creations. Everything feels polished and thoughtful. I…
When I sold at my first craft fair, I didn’t put much thought into my stock. If I thought someone might buy it, I made it. >> I didn’t consider if the fabrics I chose would look good next to each other or help tell a story. >> I didn’t choose which…
With more than a decade of setting up, shopping, and reviewing craft show displays, I’ve learned from many mistakes. The biggest mistake I see vendors make with their craft show display is: Displaying everything they make. Your craft show display should not be treated as a stock room. A craft show…
Oftentimes, what we love to create is not synonymous with what makes us money. You can find a balance between making money and making what you love. But there’s a way to do it so you stay profitable. This article shares ideas on how you can build a successful business and…
When sales aren’t going the way you want them to go, you start researching “all the things”. There are endless directions you could take your business in and a hundred different tasks you could work on. But there’s a blueprint, right in front of you, that will help guide you in the…
Opening an Etsy shop allows you to test a business or product idea without investing too much time or money. But the only way to properly test an idea is to give it a fighting chance. If you simply list a few items on Etsy and wait for shoppers to come to you,…
Reducing how many customers you “lose” by just 5% can increase your profits by 75% (source). That’s a small improvement that yields big results. Before you can reduce how many customers you lose each month and year, first determine why you’re losing customers…because you are losing customers. If you’re lucky, a…