There’s a lot that goes into defining and communicating your brand; first you must know what your USP (unique selling position) is, then you must be able to sum up the vibe of your brand and then you must determine how you’ll communicate that vibe. Your brand should come through in even the…
Most handmade business owners don’t check or follow the legal steps they must take when they start selling their crafts. It begins as a hobby, sewing bags, making some jewelry, knitting a few scarves, etc. and then the idea comes along that money can be made selling these crafts. The crafter signs up…
Every handmade vendor wants to know what the hot items are to sell at craft shows each year. There are so many factors that affect which booth is the busiest and there’s no guarantee an item will be a hot seller at every event. But, vendors can follow trends, put their spin on them and be…
It’s the question everyone wants to know: how much money can you really make at a craft show? It’s not an easy one to answer and of course there are SO many factors that can affect the total but I’m going to give a general idea here. You don’t want to know how much…
Many Etsy sellers have dealt with issues over the past few years as the rules and algorithms change. You’ll find many forums with Etsy sellers sharing how their shop traffic and sales are drastically down. Many stating sales dropped by 80% after an Etsy update and are wondering what to do now. Several…
It was 8 am in the morning and my husband and I were headed out to our cabin for the weekend. We hadn’t eaten breakfast yet but decided we’d make something once we got there. But we couldn’t wait that long for coffee. We pulled into the drive-through and had our two caffeinated drinks decided…
Running a handmade business can become exhausting. Because you must make each product you sell, you really are earning all your money, as opposed to making money. What’s the difference? Let’s look at that and why I think the concept may be helpful to your handmade business being more profitable. TO…
Holiday craft show season is going to be in full swing sooner than you know it, so now is the time to prepare. If you’ve participated in events before, you know the amount of work that goes into them. They require you to start thinking about, planning and preparing months in advance. I can’t…
I’m sure you’re already aware of what to sell at craft shows under the main categories. Typically they are: Accessories Bath & Body Clothing Food Home Decor But you can’t just apply to a craft show with your “accessories” or “bath & body products”. For your application to stand out to organizers and…
Craft Show Display Tricks to Stand Out is one of my more popular craft show display-related articles with over 20,000 people reading it each month (and growing). Through that article, I’ve received many emails and comments from craft show vendors asking for ideas on how they can create an impactful display for their products. “How…