*UPDATE Click here to see the most current trend list Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products. Don’t confuse your existing Etsy customers or craft show shoppers by offering a trending product that doesn’t…
There’s no doubt about it. Etsy has made updates that have affected shop owners’ sales. It has many people wondering if Etsy is worth it anymore. Pair that with the platform becoming more and more popular, and thus, competitive, and you have some frustrated Etsy sellers. We’ll always be at the mercy of…
The statistics that most small businesses fail within the first five years is a scary one. As much as I would love to chalk it up to a “theory” and not actual stats, the truth is, there are a lot of handmade businesses that don’t stand the test of time. Through Made Urban, I am…
Although selling on Etsy is worth it for many small business owners, it must be profitable for your business. Making several sales doesn’t really matter if you’re spending more money than you’re earning back. This article will break down the costs associated with selling on Etsy, Etsy fees, and how to become more profitable selling…
If you’ve been reading my articles for a while, have taken one of my free email courses or have read any of my ebooks, you know I encourage handmade businesses to limit how many products they make and sell. >> MAKE MORE MONEY AT CRAFT FAIRS >> HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY…
To get new customers, you must constantly be attracting new people to your business and products. When a shopper is “new” to your business it means they’re not familiar with your brand or products, which makes them less prepared to buy from you. For example, if you’re looking to buy a new necklace…
I’ve created a bonus set of worksheets, which you can download for FREE HERE. to accompany THE SUCCESS PLANNER. If you would like all of the worksheets to plan all aspects of your business for the entire year, you can download THE SUCCESS PLANNER here. If you’ve downloaded THE SUCCESS PLANNER you’ll already have some…
If you’re currently lacking sales or want to increase sales, you need to find your path to more customers. Sometimes I find it easier to work backward. Determine the end goal (find more customers) and then determine the step that must happen right before you gain a new customer, and then the step before that,…
I explained in this article why I think Pinterest is one of the best platforms for handmade businesses. If you haven’t read that article yet, you should have a quick look so you understand how your Pinterest account, boards, and pins can help get you on the first page of Google (and why the…
Pinterest is my absolute favorite social media platform. Not only does it allow your posts to be linked right to your website (can’t say the same about all platforms *ahem Instagram*), but your pins also have the opportunity to be found when people are searching Google. Why do you want to be found…