This is part 2 of a 3-part article series to get you attracting more customers. If you haven’t read part one, please check out the first article here. You’ll need to read it to have an understanding of the points explained in this article. Article one covers why most handmade business owners turn to…
There isn’t a business owner out there who doesn’t want to reach more people; either online or at craft shows. And marketing is the way to do it. Marketing is also the step between creating a product and getting paid for it. It’s the step I think most handmade business owners get frustrated with….
If you’ve started a newsletter for your handmade business but aren’t sure what to send each week or month, have I got a download for you! Before you jump in, I want to explain the purpose of it first. You’ve probably landed here because you know you should be making better use of…
If you have a newsletter set up for your handmade business, congratulations! You’re using the most effective form of marketing and are ahead of most of your competitors. But let’s make sure you’re putting that list to use and sending content that will help boost sales. If you don’t have a newsletter set up…
Your small handmade business NEEDS email marketing in its life. It’s 4x more effective than social media is and it’s a guaranteed way to stay in touch with your followers. Facebook, Instagram or Twitter can change their algorithm at any time to limit how many people you reach, or even shut down your account without warning. …
November and December are two of the busiest shopping months of the year, thanks to all the gift-giving opportunities. Many businesses earn the majority of their revenue in the last quarter of the year. Are you ready to make the most of holiday sales? By the end of October, there’s not a lot of…
If you haven’t noticed by now, I love translating my riveting life experiences (buying an outhouse and eating blizzards for dessert) into business lessons. This article is yet another lesson taken from the exciting pages of my life, this time when I was bathing suit shopping. Who wants to try on bathing suits,…
Asking for the sale is not as awkward as it sounds. The sales technique isn’t about coming right out and saying “will you please buy?”, but rather, asking questions that help a shopper make a decision to buy. If they’re not interested in buying, they’ll simply let you know. But if they’re on a…
It kind of amazes me how many handmade businesses start before they know who they’re starting for. No shame. I didn’t know who my ideal customer was when I started my first handmade business. However, that was over a decade ago and the Internet is much different today; rich with bloggers sharing free advice….
It’s funny, the day I started this article, I was browsing the Internet in the evening, killing time, and came across a *GQ interview with Steve-O. In the interview he mentions a stunt he was getting ready to pull. His plan was to sit in a lawn chair, on the roof of a wooden outhouse,…