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Whether your handmade business follows trends or not, it’s always helpful to be informed and take color/scent/style trend shifts into consideration when designing new products.

 

Don’t confuse your existing Etsy customers or craft show shoppers by offering a trending product that doesn’t fit with your brand. Instead, try something simple like using a trending color or print of fabric for existing products.

 

If you’re just starting a handmade business, setting up an Etsy shop and signing up for craft shows, you may be able to get a little more adventurous with trying new trends since you’re in the testing/development stage of your business.

 

 

KEEP IN MIND

I did not include trends that are related to Disney characters, movies, designer names, etc. Using trademarked or copyrighted material in your products is a big no-no.

 

Yes, a lot of people are making crocheted Disney characters or selling products with team logos on them, but that does not mean they’re legally allowed to.

 

Big companies, brands and celebrities do come down on small businesses (Beyonce’s and Taylor Swift’s camps both targeted Etsy sellers), so be crystal clear on what you can and cannot sell.

 

LAWS FOR SELLING HANDMADE explains infringing on others’ intellectual property and protecting your own (as well as other legal topics).

 

Also be aware of regulations you must follow, especially if you’re selling bath & body products or children’s products.

 

 

HOW I CAME UP WITH THIS LIST

Just in case you’re wondering, I did NOT pull ideas out of my hat or guess about what’s trending 😉 I used a few tools and resources:

  • Google Trends – this tool tells me what’s trending in terms of words that are commonly searched on Google at the time of writing this article.
  • Industry leaders – I visit a variety of leading websites in the color, fashion, home décor, etc. industries to see what they’re predicting for trends.
  • Popularity/saturation – my picks based on popular videos, pins, products that are flooding the market, topics blogs cover, movements, etc.
  • Etsy sales – I use a tool that tells me which Etsy shops have the highest sales. Having a popular product is just one part of that equation but is still worth factoring in.

 

First I’m going to cover general trends that can be applied to almost any product. Then I’ll share some of the specific trends I discovered when looking at popular product categories.

 

 

COLOR TRENDS FOR 2019

I love staying on top of color trends because it’s simply a matter of choosing new materials to work with, instead of designing completely new products.

 

 

PANTONE COLOR OF THE YEAR

Is Living Coral:

What do you think of this color? I love, love, LOVE it. It’s my go to color every summer. This color can be applied to any products from clothing and pillow covers to nail polish and bars of soap.

 

 

 

FASHION COLOR TRENDS FOR SPRING/SUMMER 2019

Color trends change with each season and a lot of colors are predictable. For example, you know you’ll see lots of color in spring, as well as pastels tones.

 

A couple colors that were popular on spring 2019 fashion runways were bright orange and yellow, which I think look awesome with the Pantone color of the year.

 

 

HOME DÉCOR COLOR TRENDS FOR 2019

I cover home décor products further in this article but these are the color trends to start. There are several resources listing a variety of popular paint colors for 2019. Since you’re probably not selling paint, I rounded up a few that appeared on most lists and would be great for accent pieces such as:

  • Accent pillows
  • Blankets
  • Art
  • Pottery
  • Etc.

 

Each major paint company seemed to offer a variation of a greyish blue, rich wine color and deep emerald green.

 

 

 

In softer pastel colors, blush continues to be popular, and a soft lilac is also trending this year. These would look awesome paired with an oyster or mushroom color.

 

 

 

In general, earthy tones seem to be in. “Cavern Clay” by Sherwin-Williams came up on almost every “home color trend” list; obviously, everyone agrees on this one.

 

 

Of course, there are many more paint colors that are trending but these were my top picks.

 

 

CONSUMER TRENDS FOR 2019

In general, consumers are making more conscious purchasing decisions. They’re paying attention to the ingredients in products they consume, the impact products and packaging have on the environment, the social issues happening around the world and how their purchases can help, etc.

 

Handmade products tend to align with this conscious consuming movement, however, you still must educate your shoppers and customers.

 

Although you may already be making items such as soap that uses all natural ingredients, or quality bags that will last a lifetime and won’t end up in a landfill a few months after purchasing, not every consumer will know that at first glance; get that message out clearly.

 

 

THEME TRENDS FOR 2019

Themes can be applied to the fabrics, shapes, colors, scents, labels, etc. used for your products. Themes that kept popping up in all my searches were:

  • Unicorns
  • Cactus
  • Llamas

 

 

CROCHET & KNITTING TRENDS 2019

Using the methods mentioned at the beginning of this article, these are the top trends I noticed in crochet/knitting categories.

  • Food themed stitches – for example, waffle stitch and popcorn stitch.
  • Big/large knitted blankets – chunky knits are still going strong. I shared this awesome blanket and DIY by Lily Ardor on 2018’s list and it’s still relevant this year. (I like any blanket that has a kitten on it though;)

 

  • Knitted unicorn hat – unicorns are still popular, but this year, the “knitted unicorn hat” is commonly searched. This one is by Little Red Window:

 

 

  • Knitted headbands – these types of headbands are worn more like a bandana than a headband. This vintage inspired headband is by Mama in a Stitch

 

  • Knitted crop tops – think Coachella, which is in April and probably why this is an increasingly searched term on Google right now. Although this is a music festival with acts like Beyoncé and Arianna Grande, many attendees treat it like a fashion show for bohemian styles. Snowflake Crochet has a bunch of tips on sizing a crop top and a few tutorials listed on their site. Here’s one of her crop tops:

SEASONAL

These items are currently (beginning of 2019) trending according to Google Trends. Although consumers may be onto buying spring and summer products, keep these items in mind for the end of 2019.

  • Knitted ski mask
  • Geek knitted Christmas sweater
  • Nose warmers (See example below by Traverse Bay Crochet)

 

 

CREATING A COHESIVE KNITTED/CROCHET PRODUCT LINE

Getting great sales isn’t a matter of introducing one new trending product to your line up.

  • That product must work with your brand and USP
  • If it’s a trending product, you best believe it’s going to have growing competition so you must have a reason for why consumers should buy from you
  • You need to keep those customers coming back…we don’t want one-time sales

 

For help with these three points and more lessons that will take your sales to the next level in 2019, join the free email challenge: BEAT LAST YEAR’S SALES

 

 

BABY / CHILD TRENDS FOR 2019

Using Google Trends, I searched for common product names (e.g. baby headband, baby bib, etc.) and these were a few specific searches that are trending:

  • Or course…Unicorn headband – these get incredibly creative and use all types of materials and come in all types of shapes and sizes. I came across a few baby ones that were more of an elastic headband using felt to create a flower crown with earns and a horn. Here’s one example for older kids by Creative Green Living

  • Baby turban headband
  • Baby top knot headband
  • Baby pom pom headband – I wasn’t able to find any images that I could share here but the top results when searching that phrase on Google brought up cute headbands with two big pom-poms on either side of the head, so they almost look like Mickey Mouse ears.
  • Big bow headband for baby – this was a similar turban style headband with a big bow at the front. Here’s an example by Viva Veltoro:

  • Baby apron bib – this appears to be a mix between a bib and an apron, making mealtime a little cleaner
  • Teething mitten or teething egg – these were both common searches when looking up Google trends for “teething”. These may be patented or their designs copyrighted (remember to follow all laws…check out LAWS FOR SELLING HANDMADE for an easy to follow and understand guide), meaning you may not be able to create your own version of a teething mitten or teething accessory in the shape of an egg, but it may spark an idea. Always be sure you follow regulations for baby products. Teething products can easily become a choking hazard.

When looking at “teething necklace” search trends over the last 5 years, it seems to be trending down. However, when people are searching for teething necklaces, amber ones seem to be more searched.

  • Toys & games – again, most search trends were based on a specific brand. But 6 of the top 10 highest selling Etsy shops under the category “toys & game” are selling wooden toys (wooden blocks, stacking toys, wooden rattles, etc.)
  • Stuffed toys – nothing was trending for search terms, aside from “pokemon stuffed animals”, which you cannot create because that would be copyright infringement. However, llamas, unicorns and cactus would apply to this category (how cute would a stuffed cactus be?). When searching “stuffed toys” on Pinterest, Scandinavian style dolls seems to be popular.
     
     
    You can download the pattern here for the adorable Llama below. It’s by Nata Patterns. Check out all of her patterns here; they’re right on trend with a Scandinavian feel and they types of animals.

 

CREATING A COHESIVE BABY/CHILD PRODUCT LINE

Getting great sales isn’t a matter of introducing one new trending product to your line up.

  • That product must work with your brand and USP
  • If it’s a trending product, you best believe it’s going to have growing competition so you must have a reason for why consumers should buy from you
  • You need to keep those customers coming back…we don’t want one-time sales

 

For help with these three points and more lessons that will take your sales to the next level in 2019, join the free email challenge: BEAT LAST YEAR’S SALES

 

 

HANDMADE SOAP TRENDS FOR 2019

First and foremost, be sure you’re following laws when it comes to the claims you make about your bath & body products (e.g. you aren’t making claims that classify products as a drug rather than a cosmetic…it’s easy to do) and you’re following labelling laws. You’ll also regular business laws to follow as well.

 

Theme trends can be applied to soap molds, colors, labels, etc. For example:

  • Unicorn bath bombs
  • Cactus shaped soap
  • Llama shaped soap

 

Unicorn Scrub by Happiness is Homemade:

 

Cactus shaped soap by Lovely Indeed:

 

SCENTS

According to Trend Aroma scents derived from nature are influencing home scents (candles, room sprays, etc.)

 

According to The Perfume Shop these scents are going to be big in 2019:

  • Floral scents
  • Food scents (technical name: “Gourmands”…fancy;) Think:
    • Chocolate
    • Cinnamon
    • Liquorice
    • Coffee

 

Exfoliating coffee & milk soap by Happiness is Homemade:

 

 

INGREDIENTS/PACKAGING

Each year, consumers become more and more educated about big companies, ingredients, environmental impact, etc. This is a trend that’s going to continue…I mean, can you ever see consumers demanding products with more harmful ingredients in them?

 

As a handmade soap maker, you’re probably already ahead of the curve with this one and are likely using natural products. But it’s important to educate your customers; most aren’t as aware as you are of what’s in big brand products, why they’re harmful and how handmade products are different.

 

When it comes to ingredients, think about:

  • Infusing – there always seems to be a new ingredient that’s been discovered as beneficial for the skin, or one a culture has been using forever and is being introduced into new skin care products. For example, products infused with:
    • Charcoal
    • Turmeric
    • Seaweed
    • Celery juice is a big trend right now…perhaps there’s a benefit when applied topically?

 

Looking at Sephora’s website and what’s new in skincare products:

  • Avocado masks
  • Aloe, mint, green tea, cucumber, lavender, chamomile, etc. are popular ingredients in skincare products such as facial sprays, serums, washes, etc.
  • Watermelon is another ingredient I’ve seen popping up in skincare and is a great one for spring/summer

 

*Always follow cosmetic regulations

 

Watermelon soap by A Pumpkin and a Princess

 

More scent sensitivities are also coming to light. Sort of like how more and more people are discovering they have a sensitivity to gluten or eggs or dairy, many people are realizing the source of their headaches or rashes are coming from synthetic fragrances. This may spark an un-scented or scent-sensitive line of bath & body products for your business.

 

 

LABELS

The Perfume Shop also points out that glittery bottles are trending. This may factor into your packaging or labels. But of course, keep it on brand. If your brand is focused on natural and environmentally friendly, “glitter” isn’t really on-brand.

 

Keep in mind; although you may understand why you use organic/natural/environmentally friendly ingredients/materials, the average consumer may not. Make sure your labels communicate why you use the ingredients, materials and techniques you do, in a way that’s interesting/beneficial to the consumer.

 

CREATING A COHESIVE SOAP PRODUCT LINE

Getting great sales isn’t a matter of introducing one new trending product to your line up.

  • That product must work with your brand and USP
  • If it’s a trending product, you best believe it’s going to have growing competition so you must have a reason for why consumers should buy from you
  • You need to keep those customers coming back…we don’t want one-time sales

 

For help with these three points and more lessons that will take your sales to the next level in 2019, join the free email challenge: BEAT LAST YEAR’S SALES

 

 

JEWELRY TRENDS FOR 2019

Search terms that are currently trending in relation to jewelry are:

  • Pinky promise necklace
  • You are my sunshine necklace
  • Padlock necklace
  • Unicorn necklace
  • 4 oceans bracelet – I am not sharing this one because of the design (this is their design and should not be copied), but because of their cause. The bracelet is trending because each one sold cleans up a pound of trash from the ocean and coastlines. This echo’s my earlier mention of consumers becoming more aware. Everyone is starting to wake up to the damage we’ve caused to this earth and becoming more conscious about purchases.

 

 

ETSY SALES

There are a few jewelry shops that are on Etsy’s top 10 sellers list. Those shops are all selling dainty, personalized jewelry and only offering it in silver, gold and rose gold; they don’t work with a wide variety of materials.

 

 

BASED ON UPCOMING TRENDS

Fashion runways are saying that the dainty jewelry that’s been selling like hotcakes in the past is on its way out and chunky bold jewelry is up and coming.

 

That doesn’t mean dainty, minimalist jewelry will stop selling. It usually takes years for a trend to run its course. The early adaptors may start wearing chunky jewelry but the majority of consumers are just accepting and hopping on the dainty jewelry trend.

 

In general, jewelry worn on the runways was bolder; more layering, chunkier pieces, longer earrings, etc.

  • Extreme hoops – bigger, chunkier, bolder
  • Chunky chains
  • Seashell jewelry
  • Asymmetrical earrings – mismatched earrings is a cool trend from the runways; one was a pendant earring while the other was a hoop. Or one was a hoop while the other was a stud. Some models on the runway were even sporting just one statement earring and the other ear lobe going bare.
  • Coins – like this coined jewelry by Sadie Seasongoods:

CREATING A COHESIVE JEWELRY PRODUCT LINE

Getting great sales isn’t a matter of introducing one new trending product to your line up.

  • That product must work with your brand and USP
  • If it’s a trending product, you best believe it’s going to have growing competition so you must have a reason for why consumers should buy from you
  • You need to keep those customers coming back…we don’t want one-time sales

 

For help with these three points and more lessons that will take your sales to the next level in 2019, join the free email challenge: BEAT LAST YEAR’S SALES

 

BAG & PURSE TRENDS FOR 2019

  • Runways – the styles seen on fashion runways were all over the place from oversized bags to micro bags (about the size of a coin purse) and a wide variety of styles; it all depended on the designer. There wasn’t one style that was seen across the board. In general, you could apply some of the popular fashion runway colors to bags, or even the Pantone color of the year: living coral.
  • Etsy – many of the top selling Etsy shops under the “bags & purses” categories are selling more industrial looking, unisex bags (messenger bags, backpacks, etc.). I’ve also noticed that waxed canvas, canvas and leather (in natural colors) are popular.
  • Google trends – searches related to “bags” or “purses” were focused around specific brands, eg.g “Gucci belt bag” and “Dior saddle bag”. You can’t copy their designs (that’s copyright infringement) but perhaps a belt bag (which was done in a variety of styles by different designers) will inspire you.
  • Social media – most of the results that come up when searching purses, bags, handbags on social media are designer bags. And the people who want designer bags like Gucci, Fendi, etc. are not your ideal customer. One overall trend was boxy, leather bags in soft colors like blush, cream, beige, mushroom, oyster, etc.
  • Environmental trends – reusable produce bags, lunch bags, sandwich bags, etc. are right on trend with consumers being more environmentally friendly. Waxed canvas lunch bags seem to becoming more popular. They look like a brown paper bag but are reusable…and they look a little more professional than a brown paper bag or plastic bag.
  • Macrame – the macrame trend in home decor seems to be migrating to handbags. They showed up on a few runways at fashion shows and on social media.

 

 

HOME & LIVING PRODUCTS TRENDS FOR 2019

If you sell pillows, bedding, art, etc. you can easily work in this year’s trending themes (unicorn, cactus or llama). A few trending search terms that are not necessarily “home decor” but fit under sewing are:

  • Breastfeeding pillow – here’s a nursing pillow by DIY Danielle:

 

  • Seatbelt pillow
  • Weighted blankets
  • Buffalo plaid – this is likely seasonal but good to keep in mind for a print to offer in pillows, blankets, etc. in fall (example of Buffalo plaid below)

 

TABLE DÉCOR TRENDS FOR 2019

  • Farmhouse table décor
  • Unicorn table décor – I imagine this would be related to party decorating
  • Seasonal table décor ideas – keep this in mind for upcoming holidays. You can offer Easter/Halloween/Thanksgiving/Christmas table décor and provide inspiration. Many people search “console table décor ideas, “entry way table décor ideas etc. Use that information to your advantage by taking photos of your products, incorporated with other household items to create a beautiful table or mantle display. You could even write a blog post or newsletter sharing tips and linking to products you sell that help create a vignette. For example, instead of simply posting a photo of the candleholders you sell, show them set up on a foyer table, sitting on top of a stack of books and other items that might look great displayed with them; perhaps a lamp and framed picture (see the photo below of Geode wall art by Fox + Hazel for an example of how to stage your home décor products to create a vignette).

 

 

WALL ART TRENDS FOR 2019

  • Geode wall art – here’s an example (and free printable one) from Fox + Hazel

  • Moss wall art – I LOVE this one. It’s like a take on the living wall. Here’s a small, quick and easy DIY creating art with moss by Garden Therapy:

  • Boho wall art – this may mean different things to different people but in general, I think the macramé trend is continuing
  • Inhale exhale wall art – my suggestion would be to come up with your version of this. They all seem to all use a very similar font and style but why not put your spin on it? You could choose a different font or styling, or use different words that remind people to relax. I quickly created an example of one to give you an idea of what the trending “inhale exhale” art looks like:

 

 

PHOTOGRAPHY TRENDS FOR 2019

Lots of people are currently searching the following keywords when it comes to photography. For copyright reasons, I can’t share other’s photos here but if you search the keyword and go to the “images” tab, you’ll see lots of examples.

  • Surrealism photography – this is when a photograph is edited to create a “surreal” photo.
  • Milk bath photography – this seems to be a trend with portrait, maternity, baby, etc. photography sessions. Subjects lay in a bath of milk with objects such as flower petals floating around them.
  • Blue hour photography – “blue hour” is a twilight period in the morning or evening; taking photos during this time creates photos with a blue shade.

 

 

WOODWORKING TRENDS FOR 2019

Here are a few searches that are popular on Google right now:

  • Jigsaw puzzle coffee table – there are two types of results that show up when you search for “puzzle coffee table” (which is commonly searched). One is a coffee table with the top being big wooden puzzle pieces that fit together to make a tabletop and the second is a coffee table with a hidden pull-out drawer for putting a puzzle together on. I believe the second option is what Google Trends is referring to, as “coffee table with hidden storage” is also trending. Here’s a DIY by Home Made by Carmona:

  • Surfboard coffee table – this appears to be the shape and design of a surfboard used for the top of the table, but not an actual surfboard converted to a tabletop
  • 3 piece coffee table set
  • Log coffee table
  • Woodworking kits for kids – this may be an idea for selling the parts to make a toy or item and including instructions for how to put the item together
  • Jerky cutting board – this is a cutting board that makes it easier to cut strips of meat for jerky. Here’s a list of a few on the market.
  • Wood signs – the top 10 sales spots for Etsy stores selling under woodworking were dominated by wood signs.
  • Wood toys – as mentioned in the baby/children’s section, the majority of Etsy shops that landed in the top 10 spots under the “toys & games” category were selling wooden toys. Please scroll up to that section for examples)

 

CREATING A COHESIVE PRODUCT LINE

Getting great sales isn’t a matter of introducing one new trending product to your line up.

  • That product must work with your brand and USP
  • If it’s a trending product, you best believe it’s going to have growing competition so you must have a reason for why consumers should buy from you
  • You need to keep those customers coming back…we don’t want one-time sales

 

For help with these three points and more lessons that will take your sales to the next level in 2019, join the free email challenge: BEAT LAST YEAR’S SALES

 

 

PET TRENDS FOR 2019

There wasn’t a lot of information in regards to pet trends that could be applied to handmade products. But in general, the health trend that pertains to humans is carrying over into pets.

 

Pet owners are becoming more aware of the ingredients in food and their pet’s general wellbeing. Although you may not be in the pet food industry, I believe a happy pet is a healthy pet and anything that encourages play, activity, one-on-one time with their owner, is moving in the right direction.

 

My own observation is also that, pets are becoming less and less thought of as “pets” and more as a member of the family. It’s not as rare to find pet owners who love to spoil their pets rotten…myself included 😉

 

 

 

MAKE WHATEVER YOU SELL, A BEST SELLER

It’s not just about what you sell; it’s how you sell it. It doesn’t matter if you have the trendiest product in the world, if you simply set it down on a craft show table or list it on Etsy without any display or marketing effort, you’ll be missing out on sales. Make sure you:

  • Have all your ducks are in a row and you’re following laws that relate to your product and business (LAWS FOR SELLING HANDMADE).
  • Don’t rely on a product alone to make sales. You must build a business, not just a product. (The free email challenge BEAT LAST YEAR’S SALES will help you with that)
  • Put effort into creating a craft show display and sales pitch that communicates your message (The free email challenge 5 DAYS TO A STANDOUT DISPLAY will help you with that)
  • Write powerful product descriptions for your Etsy shop (FREE PRODUCT DESCRIPTION & TEMPLATE)
  • Pay close attention and track your sales so you can continuously make better decisions about the products you carry. THE SUCCESS PLANNER will make the number side of your business much easier.

 

 

Did I cover your category of products? Let me know in the comments and if I missed any, I’ll do my best to add them 🙂

Hot Products to Sell at Craft Fairs in 2019

Hot Items to Sell on Etsy in 2019




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