How you price your products can make all the difference in whether your business is going to be successful or not. I’ll assume you’ve priced your products properly to cover your hours, costs, markup and profits (if not, follow this pricing guide). But if you’re going into your first craft show thinking “people won’t pay…
The success rate of small businesses isn’t great and we’d LOVE to see that improve. A successful business doesn’t thrive due to one factor; there are a lot of moving pieces that need to be in place and your business’ needs are constantly going to be changing. Be sure you do your research before you…
Disclaimer: I’m not a lawyer by profession and nothing in this article should be construed as legal advice. Although I strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice or free from errors, and you should not rely solely on this information. Always consult a…
Do you package your handmade cream in a jar? Do you have the product name, volume and your business’ name and address clearly printed on each label? If not, you may be in violation of packaging and labeling laws. Disclaimer: I’m not a lawyer by profession and nothing in this article should be…
I love a little bit of homework when it comes to my business and I also think it’s important to always be looking at it with critical eyes. These are 5 questions that are fun to answer and incredibly important when it comes to creating a successful business. If answered with thought and implemented, you can make some…
Social media stats have sucked us into thinking that thousands of followers and hundreds of likes equals success. So small businesses spend their days bouncing from one social media account to another, following, liking, commenting and sharing in hopes that the favor is returned. They follow people they have no interest in, only to unfollow them when…
We know that you need to find the right customers for your business. But so many businesses don’t make it clear who they are or who their products are for out of fear they’ll be excluding people. If there are two people at a party you’re interested in, one is drawn to people who are quiet and reserved while…
Starting a business with a friend sounds so exciting, and it definitely can be, but you need to be sure it’s going to be the right fit before you commit to anything. It’s so easy to get swept up in the idea of starting a new venture together that you can overlook the personality traits…
Photographs of your handmade goods are almost as important as the handmade goods themselves. When you’re selling online they act as your salesperson and give the shopper an idea of what your business is all about. You wouldn’t hire a salesman who came to work in wrinkled clothes, couldn’t give any details about the product…
When you’re selling your handmade items online, your photographs are almost as important as the item itself. Photos are your first impression, your salesperson and your description all in one. Blurry, poorly lit photos that don’t show off the details of your work won’t do you any favors when it comes to capturing shopper’s attention…